Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Toronto Stock Exchange  >  Rogers Communications Inc.    RCI.B   CA7751092007

ROGERS COMMUNICATIONS INC.

(RCI.B)
  Report  
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsOfficial PublicationsSector newsAnalyst Recommendations

Rogers Communications : Media and Contobox Announce Exclusive Partnership with Launch of Ad Platform R.E.D. Contobox

share with twitter share with LinkedIn share with facebook
share via e-mail
0
05/30/2019 | 06:31am EDT

– Partnership draws on the strength of Rogers Enabled Data (R.E.D.) audience insights and Contobox’s award-winning engagement platform to deliver best-in-class ad solutions for clients – 

– Rogers Media Sales is exclusive representative of Contobox for Canadian agencies – 

– Rogers Media Sales to showcase the platform at 2019/20 prime-time schedule agency presentations –

TORONTO, May 30, 2019 (GLOBE NEWSWIRE) -- R.E.D.-y, Set, Engage!  Rogers Media and Contobox today announced an exclusive partnership with the launch of R.E.D. Contobox, a data-driven, high-engagement advertising platform that brings clients’ campaigns to life, transforming static digital ads through interactive features, animation, and video.  A best-in-class marketing solution for Canadian clients, today’s announcement comes as Rogers Media unveiled its 2019/20 prime-time schedule, just ahead of Rogers Media Sales’ upcoming agency presentations.

Powered by Rogers Enabled Data (R.E.D.) and Contobox’s innovative ad technology platform, R.E.D. Contobox is sold by engagement vs. a traditional CPM model – guaranteeing advertisers only pay for 100% viewable user-initiated engagements.  R.E.D. Contobox will be represented exclusively to Canadian ad agencies as part of Rogers Media Sales’ R.E.D. first-party data solutions.  Agencies will be able to take advantage of R.E.D. Contobox both as a managed and programmatic service.

“This partnership is a big step forward in terms of how we use R.E.D.’s safe, anonymous, and aggregated data to tell compelling stories for our advertisers and customers,” said Al Dark, SVP Sales, Rogers Media.  “As an established technology company, we are confident in Contobox’s innovative ad experiences and know this partnership will benefit our clients across our TV, digital, and radio platforms.”

In 2018, Rogers Media Sales launched R.E.D. – Rogers Enabled Data.  With access to thousands of data points from Rogers’s cable, digital, and mobile devices (in addition to TV and radio audience measurement) – all anonymous and aggregated – Rogers Media developed valuable insights into new targeted audience segments, which is a huge competitive advantage in the advertising marketplace.  With richer, more detailed audience segment profiles, advertisers can deliver campaigns that are more relevant and engaging.  And that’s where R.E.D. Contobox comes in.

Contobox is an interactive advertising platform, allowing brands to engage audiences across mobile, desktop, and tablet devices.  Contobox ad units utilize high-engagement display and video features that keep audiences interacting with brands, including chatbots, dynamic creative, custom games, and more.  The platform has earned numerous global awards including Best Programmatic Creative at last year’s OMMA (Online Marketing Media and Advertising) Awards in New York.

“With our expertise creating deep audience engagement and Rogers’s rich data sets, R.E.D. Contobox provides agencies the perfect tools for online campaigns,” said Petar Bozinovski, President, Contobox.  “Advertisers are able to combine real-time consumer engagement data with R.E.D. segments to create unprecedented hyper-targeted opportunities at scale and serve up to thousands of pieces of dynamic creative to tell more relevant and engaging brand stories than ever before.”

About Rogers Media
Rogers Media is a diverse media and content company that engages more than 30 million Canadians each week.  The company’s multimedia offerings include 56 radio stations, 29 local TV stations, 23 conventional and specialty television stations, podcasts, digital and e-commerce websites, and sporting events. Rogers Media delivers unique storytelling through its range of powerful brands: Citytv, OMNI Television, FX, TSC, KiSS, Breakfast Television, Cityline, CityNews, Sportsnet – Canada’s #1 sports media brand, and the Blue Jays – Canada’s only Major League Baseball team.  Rogers Media is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit RogersMedia.com. 

About Contobox
Contobox is a leader in creative ad technologies. Their interactive ad platform creates and serves interactive video and display ads that engage people with high impact features (like chatbots, 360º video, games and more). Engagement ads generate data from the countless interactions people have with these features. Brands can use the platform’s real-time reporting tools to learn about their product and audience from this data and activate on it by creating segments for better retargeting and lookalike audiences. Visit Contobox.com.

Media Contact
Jodi Cook, Rogers Media, jodi.cook@rci.rogers.com, 647.227.2374
Andrea Goldstein, Rogers Media, andrea.goldstein@rci.rogers.com, 647.801.4394
Nicolas Di Lollo, Contobox, ndilollo@contobox.com, 416.562.2705

Rog_RogersMedia_ENG_VERT_CMYK.jpg

Source: Rogers Media

2019 GlobeNewswire, Inc., source Press Releases

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on ROGERS COMMUNICATIONS INC.
09/22Canada's Trudeau vows to cut cellphone bills, says he is ready to force firms..
RE
09/19A NEW DAY FOR BREAKFAST TELEVISION : BT Celebrates 30 Years in Toronto and a Fre..
PU
09/19ROGERS COMMUNICATIONS : now offers more IoT connectivity options for business cu..
AQ
09/16THE CHAMPS ARE HERE : Sportsnet Unveils 2019-20 Toronto Raptors Broadcast Schedu..
PU
09/12TORONTO'S HOME OF HOCKEY : Sportsnet to Deliver 56 Toronto Maple Leafs Games on ..
PU
09/11ROGERS COMMUNICATIONS : Inclusion Film Festival shines a light on the importance..
PU
09/10THIS LAND IS YOUR LAND : Rogers Hometown Hockey Embarks on Sixth Canada-Wide Tou..
AQ
09/09ROGERS COMMUNICATIONS : helps Hurricane Dorian relief efforts
PU
09/06ROGERS COMMUNICATIONS INC. : Ex-dividend day for
FA
08/30MORE LOVE : Celebrating Capital Pride!
PU
More news
Financials (CAD)
Sales 2019 15 327 M
EBIT 2019 3 881 M
Net income 2019 2 219 M
Debt 2019 17 055 M
Yield 2019 2,99%
P/E ratio 2019 15,6x
P/E ratio 2020 14,3x
EV / Sales2019 3,34x
EV / Sales2020 3,19x
Capitalization 34 175 M
Chart ROGERS COMMUNICATIONS INC.
Duration : Period :
Rogers Communications Inc. Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends ROGERS COMMUNICATIONS INC.
Short TermMid-TermLong Term
TrendsNeutralBearishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 19
Average target price 73,16  CAD
Last Close Price 66,80  CAD
Spread / Highest target 33,2%
Spread / Average Target 9,52%
Spread / Lowest Target -22,2%
EPS Revisions
Managers
NameTitle
Joseph M. Natale President, Chief Executive Officer & Director
Edward S. Rogers Chairman
Daniel Trudeau Operations Manager
Anthony Staffieri Chief Financial Officer
Jorge Capelas Fernandes Chief Technology Officer
Sector and Competitors
1st jan.Capitalization (M$)
ROGERS COMMUNICATIONS INC.-4.56%25 769
AT&T32.83%277 008
CHINA MOBILE LTD.-13.23%168 735
SOFTBANK GROUP CORP-33.99%88 707
NTT DOCOMO INC15.34%85 831
T-MOBILE US26.69%68 861