Through its 'Fitter and Healthier' concept, DSM experts will put a spotlight on nutritional solutions inspired by elite athletes but addressed to everyday sports enthusiasts looking to fuel their active lifestyles. DSM will also highlight its success in the sports nutrition segment with a glimpse into its strategic partnerships with professional cyclists, Team Sunweb, and Swiss football club FC Basel. Hosting a number of interactive sessions at the booth, one lucky visitor will have the chance to win a professional racing bike used by Team Sunweb.

Other focus areas at the show will include:

  • Energy! A top health concern for consumers, DSM will showcase solutions that appeal to energy seekers
  • Freshness! On-the-go products are in demand. Food culture solutions from DSM help products stay fresher, longer in a natural way
  • Taste! See how DSM can help you achieve great meat-like taste in meatless formats
  • Tackling deficiencies! New solutions for lactose-free dairy products can help to make it easier to achieve recommended calcium and protein intakes

A selection of DSM's ingredients and solutionswill also be available to taste at each consumer persona station. Here, visitors can sample new and tasty product formats that do not compromise on nutrition. Furthermore, DSM's commitment to sustainability will be at the forefront of FI Europe, with the company highlighting solutions that are produced from sustainable ingredients.

To discover brand-new consumer insights, explore targeted nutritional solutions and speak to DSM experts about how to harness the latest nutrition innovations, meet us at booths 6A80 and 6B81 at FI Europe 2019 or contact Outi Armstrong to book an appointment.

Attachments

  • Original document
  • Permalink

Disclaimer

Koninklijke DSM NV published this content on 14 October 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 October 2019 08:45:09 UTC