There are advances in tech that are making things easier, too. There is now a plethora of apps which provide 24/7 support for mothers without the need to travel to a doctor's surgery. These apps can provide advice on breastfeeding, help moms to track feeds, and even allow midwives to watch struggling moms feeding at home.

Smart home devices are also a key technology, with devices like Google Home providing instant internet breastfeeding advice. This year, Public Health England (PHE) launched 'Breastfeeding Friend ', a service on Amazon's Alexa device, which allows moms to ask questions regarding breastfeeding and get answers tailored to their baby's age.

Breast pumps are improving all the time too, from Philips Avent range of double and on-the-go pumps, to emerging innovations that can now tailor to a mother's personal breastfeeding methods and make it easier for them to express.

Breastfeeding is one of best ways to give your baby its best start in life, and thankfully, while it's not always easy, there are many ways to help make it even better.

Please be aware that the information given in these articles is only intended as general advice and should in no way be taken as a substitute for professional medical advice.

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Royal Philips NV published this content on 02 August 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 02 August 2018 11:03:19 UTC