AGENDA

  • WHO WE ARE
  • HOW WE DO
  • WHERE WE GO

WHO WE ARE

Who we are

RTL GROUP IS A LEADER ACROSS BROADCAST, CONTENT AND DIGITAL

Leading commercial

Leading global

Leading European media

broadcaster in Europe

content business

company in digital video

4

Who we are

68 TV CHANNELS

EUROPE'S LARGEST

COMMERCIAL

BROADCASTER

5

Who we are

8 STREAMING SERVICES

1

6

1Salto is due to be launched in France in 2020

Who we are

30 RADIO STATIONS IN 5 EUROPEAN COUNTRIES

7

Who we are

FREMANTLE IS RTL GROUP'S CONTENT POWERHOUSE AND GLOBAL LEADER IN CONTENT (PRODUCTION AND RIGHTS)

Got Talent

American Idol

The Price Is Right

American Gods

The Farmer Wants A Wife

Gute Zeiten, schlechte Zeiten

Deutschland 83, 86, 89

8

Operations in over 30 countries, creating 12,800 hours of TV programming a year

Producing number one prime-time shows for major broadcasters in almost every major TV market in the world

Distributing more than 20,000 hours of content in over 200 territories

Over 400 titles on air or in production at any one time

Who we are

OUR MISSION STATEMENT

We are innovators who shape

the media world across broadcast, content and digital.

We build inspiring environments where creative and pioneering spirits can thrive.

We create and share stories

that entertain, inform, and engage audiences around the world.

We embrace independence and diversity in our people, our content and our businesses.

We have a proud past, a vibrant present and an exciting future.

9

Who we are

FROM A TRULY EUROPEAN COMPANY TO A GLOBAL GROUP

19311954

2000

2000

Today, over 16,000

1997

employees in more than

30 countries worldwide are

#PARTofRTL

22.96%1

Bertelsmann

Publicly traded

on the Frankfurt/Main and76.28%1Luxembourg

Stock Exchanges

10

As of 20 March 2020

1 Excluding 0.76% in total which is held as treasury stock by RTL Group and its subsidiaries

HOW WE DO

How we do

PROGRESS ACROSS ALL THREE STRATEGIC PRIORITIES IN 2019

1

Higher audience and TV advertising

market shares in Germany and France

2

Strong growth of content (+12.6%) and

streaming revenue (+46.7%)

3

New alliances and partnerships

12

How we do

REVENUE AT ALL-TIME HIGH, PROFIT UP 10 PER CENT IN 2019

organic1

Revenue: €6,651m+2.2%

+3.2%

Adjusted€1,156m -1.3%Margin:17.4% -0.6pp

EBITA2:

Profit for

€864m

+10.1%

the year:

13Notes: 1. Adjusted for scope changes, the wind-down of StyleHaul and at constant exchange rates, 2. Adjusted for one-off effects related to RTL Group's Corporate Centre restructuring

WHERE WE GO

Where we go

NEW STRATEGIC FRAMEWORK

1

2

3

CORE GROWTH

ALLIANCES &

PARTNERSHIPS

HIGHER REACH &

MONETISATION

Creativity &

People

Communications &

Regulation

Entrepreneurship

Marketing

E N A B L E R

15

Where we go

1STRATEGIC PRIORITIES - CORE

STRENGTHEN MARKET POSITIONS

Families of channels: Build and extend families of channels organically or through consolidation in existing footprint

Operational efficiency: Assess opportunities to optimise cost base and review portfolio of assets

#1 or#2

in every market1

16Note: 1. DE, FR, NL, ESP, BE, HR, HU, LU In terms of audience share in respective target groups

INVEST IN PREMIUM CONTENT

Content:Invest to leverage for both linear and streaming services

FC Group:Develop factual entertainment formats and reality shows, in close cooperation with RTL broadcasters

€3.5bn

(€1.5bn Fremantle)

content investment p.a.

Where we go

2STRATEGIC PRIORITIES - GROWTH

BUILD NATIONAL STREAMING CHAMPIONS

Investments:Boost investments in content, marketing and technology

Execution: Roll-out via stand-alone services or national partnerships

Hybrid model:Combine advertising with premium paid offers

TARGETS 2025¹

5m to 7mpaying subscribers

  • €500mstreaming revenue
  • €350mcontent spend p.a., 4x higher than 2019

EBITAbreak-even

17Note: 1. Refers to TV Now and Videoland combined

Where we go

2STRATEGIC PRIORITIES - GROWTH

INVEST IN TECHNOLOGY AND DATA

Smartclip:Create advertising technology platform, open to partners

Bedrock:Create streaming technology platform, open to partners

European NetID:Expand open log-in standard to new partners

TARGETS

Leading

European advertising technology platform

Leading

European streaming technology platform

18

Where we go

2STRATEGIC PRIORITIES - GROWTH

EXPAND GLOBAL CONTENT BUSINESS

Creative freshness: Nurture established brands and invest in new formats

Portfolio:Diversify and foster client base with global streaming platforms

Network:Maximise global network and scale by investing in talent and markets

23%

share of drama revenue

BUILD LEADING DIGITAL TALENT NETWORK AND CONTENT STUDIO

Divimove:Expand talent management, production of short-form video content, advertising sales and technology & data

34bn

video views in 20191

19Notes: 1. Including Divimove and United Screens

Where we go

3STRATEGIC PRIORITIES - ALLIANCES & PARTNERSHIPS

EXPAND ADVERTISING SALES

LEVERAGE CONTENT EXPERTISE

Ad Alliance:Build one-stop advertising sales houses for cross-media campaigns

Content alliance:Create and exploit cross-media content

RTL AdConnect:Drive international advertising sales to access large TV and streaming portfolio

99%

2.0bn

Ad Alliance's reach of

content investment p.a.

German population

in Germany

20

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RTL Group SA published this content on 09 April 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 09 April 2020 13:37:05 UTC