Log in
Forgot password ?
Become a member for free
Sign up
Sign up
Dynamic quotes 

MarketScreener Homepage  >  Equities  >  Nyse  >  Salesforce.com    CRM


News SummaryMost relevantAll newsOfficial PublicationsSector newsMarketScreener StrategiesAnalyst Recommendations

Salesforce com : Anatomy of a Unicorn Business and How to Become One

share with twitter share with LinkedIn share with facebook
share via e-mail
09/12/2019 | 01:22pm EDT

In the business world, a unicorn is a private company with a valuation of $1 billion or more. It's a rare and extremely difficult moniker to achieve, and as of August 2019, there've only been 379 unicorn companies ever (here's the list). In fact, experts estimate a new business has just a .00006% chance to achieve unicorn status. Whoa!

Thousands of new businesses pop up every year, each started by an entrepreneur with dreams of unfettered success. Statistics show, unfortunately, that more than half of those businesses are gone four years later. So how do you avoid that fate? Wild unicorn growth may be magical and rare, but research shows a few common characteristics among those highly successful SMBs. Let's look at three.

1. Unicorn companies set a vision for growth

The first step to achieving high growth is basic: establish a growth culture. To do that, create and share revenue and headcount goals for where you'd like to be in one, three, and five years, and hire experienced employees based both on what you need now and what you'll need in the future.

Consider payment software Stripe, which achieved unicorn status in 2014. As Stripe's CEO Patrick Collison says, 'You don't have a valuable company unless the company continues to execute.' In other words: ambitious companies have to continually seek new ways to innovate - complacency is the enemy of growth. Research shows 60% of small business owners are actively looking to grow, while 36% seek to maintain their size and 4% would like to shrink. Yet even with a growth mindset, challenges are aplenty:

2. Unicorn companies use technology to automate and scale

Growing companies are much more likely to use software and technology to help the business grow and scale. For example, growing SMBs are 139% more likely than stagnant/declining SMBs to say a CRM system helps attract new customers, and 44% more likely to say the same for marketing automation.

Adam Neumann, CEO of unicorn WeWork, nailed it when he said, 'The most precious resource we have is time.' Technology is an equalizer, allowing small companies to run more efficiently with fewer resources. Check out the differences among the software priorities of growing SMBs versus stagnant or declining SMBs.

3. Unicorn companies use AI to innovate

Speaking of technology, research shows another big difference in AI adoption and use. Compared to declining SMBs, growing SMBs are 54% more likely to say they're ready to use artificial intelligence - and 45% more likely to already use it. Among those already using AI, the top use cases are lead prioritization for sales, automated chatbots for customer service, and predictive audiences for marketing. And those growing SMBs always seem to be preparing for the future; their top anticipated uses for AI include automatic recommendations for customers and predictive sales forecasting.

Many of those unicorn companies - particularly the business-to-consumer (B2C) ones - are proud early adopters of AI. As Splash CEO Ben Hindman says, leading companies are 'always looking for solutions and they're willing to do things differently to get better results.'

That's where AI comes in handy, and the innovative uses are as varied as the unicorns themselves. Looking at a few of our Salesforce SMB unicorn customers, for example, DoorDash uses AI to rock logistics, while InVision's product includes an AI assistant. Convoy uses AI to revolutionize the trucking industry, and Kabbage uses it to disrupt banking and loans. Growing SMBs like these have been quick to adopt machine learning to stay on a trajectory of innovation.

Anatomy of a unicorn business

To succeed, small businesses have to find the right mix of product strength, market demand, sustained innovation, and company management. Grab a copy of the latest SMB Trends report from Salesforce Research to see more data and statistics like these on how your small or medium business can achieve wild growth. Who knows: Maybe your company will be the next one to achieve that magical unicorn status.

Salesforce Essentials helps you find more customers, win their business, and keep them happy so you can grow faster than ever. Learn more about our small business CRM solutions by following us on Twitter, LinkedIn, and Instagram.


salesforce.com Inc. published this content on 12 September 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 September 2019 17:21:02 UTC

share with twitter share with LinkedIn share with facebook
share via e-mail
Latest news on SALESFORCE.COM
09/19SALESFORCE COM : WordPress Owner Automattic Reaches $3 Billion Valuation on Fund..
09/18SALESFORCE COM : Introduces Sustainability Cloud, Empowering Every Business to D..
09/18SALESFORCE COM : PagerDuty CFO Shares Why Finance Teams Must Become Customer Fir..
09/18SALESFORCE COM : Introducing New Einstein Search – Increasing Productivity..
09/18SALESFORCE COM : Introducing Sustainability Cloud in Advance of Climate Week 201..
09/18Salesforce Launches Corporate CO2 Tracking Tool
09/18SALESFORCE : Introduces Sustainability Cloud, Empowering Every Business to Drive..
09/17SALESFORCE COM : Announces New Education Grants, Celebrates Bay Area Educators
09/17HOW TO BOOST ROI WITH ACCOUNT BASED : Advice From Salesforce
09/17SALESFORCE COM : 3 Business Terms that Mean Something Different to Social Respon..
More news
Financials (USD)
Sales 2020 16 865 M
EBIT 2020 2 760 M
Net income 2020 276 M
Finance 2020 4 345 M
Yield 2020 -
P/E ratio 2020 509x
P/E ratio 2021 227x
EV / Sales2020 7,80x
EV / Sales2021 6,11x
Capitalization 136 B
Duration : Period :
Salesforce.com Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends SALESFORCE.COM
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 44
Average target price 185,49  $
Last Close Price 155,20  $
Spread / Highest target 35,3%
Spread / Average Target 19,5%
Spread / Lowest Target -10,4%
EPS Revisions
Marc Russell Benioff Chairman & Co-Chief Executive Officer
Keith G. Block Vice Chairman, Co-President, Co-CEO & COO
Alexandre Dayon Co-President & Chief Strategy Officer
Mark J. Hawkins Co-President & Chief Financial Officer
Cindy Robbins Co-President & Chief People Officer
Sector and Competitors
1st jan.Capitalization (M$)
SALESFORCE.COM13.31%135 854
ANAPLAN INC99.70%6 987
NUTANIX INC-37.10%4 865
QUALYS INC4.46%3 063