Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Nyse  >  Salesforce.com    CRM

SALESFORCE.COM (CRM)
My previous session
Most popular
  Report  
SummaryQuotesChartsNewsAnalysisCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsofficial PublicationsSector newsTweets

Salesforce com : At Germany's SAP, employee mindfulness leads to higher profits

share with twitter share with LinkedIn share with facebook
share via e-mail
0
05/17/2018 | 12:29pm CEST
FILE PHOTO: The logo of German software group SAP is pictured at its headquarters in Walldorf

BERLIN - Peter Bostelmann, an industrial engineer at Europe's technology giant SAP, discovered meditation during a personal crisis a decade ago.

The impact was so profound that he persuaded his employer to start a pilot mindfulness training in 2013.

"It's the new jogging," said Bostelmann, who now runs a global mindfulness program at SAP. "Employees are more healthy and more engaged and they can cope better with a changing world."

Now SAP is rolling out mindfulness training to all 22,000 German staff and offering consulting services to other firms. It teaches them to pay attention to the present moment, and tune in to thoughts, feelings and surroundings.

Of SAP's 91,000 employees, 6,500 have participated in a two-day program, including several top executives. Another 5,500 are on a waiting list, with 21 trainers employed in 20 locations around the world and another 20 set to join in July.

After the training, SAP employees often start meetings with a minute of stillness. Groups also get together to practice "mindful" eating and walking in their breaks, slowing down and paying full attention to their chewing or their steps.

The trend for corporate mindfulness started in Silicon Valley at companies such as Google and Intel but SAP says it has gone further than most. It is now advising the likes of Siemens and Deutsche Telekom on mindfulness programs.

Some skeptics question the benefits of firms investing in employee wellbeing, suggesting that many offerings amount to little more than "well-washing" if they only gloss over a stress-inducing corporate culture.

At SAP, mindfulness is part of a broader push to tackle stress and improve employee health that it says is resulting in higher profits.

"As a company we really don't want our employees to be 'always on,'" said Cawa Younosi, SAP's human resources head in Germany.

 

HIGHER PROFITS

Providing employees with the tools and skills to decompress can flow to the bottom line. Since 2014, SAP has sought to measure the impact of factors such as employee engagement and health on operating profit, arguing that staff with a better work-life balance are more resilient to stress and, therefore, more productive.

The company estimates that a 1 percentage point increase in employee engagement translates into a rise of 50 million euros to 60 million euros (43.7 million to 52.5 million pounds) in operating profit, while a 1 percentage point increase in its business health culture index can add 85 million euros to 95 million euros.

SAP last month announced upbeat first-quarter results and raised its 2018 sales and profit guidance, saying it was gaining ground on competitors Salesforce and Oracle in the cloud and that its margin recovery was firmly on track.

SAP declines to detail how much it is spending on mindfulness but says it has seen a 200 percent return on investment, with the training leading to a rise in employee engagement and a fall in absenteeism.

U.S. companies saw an average return on investment of $3.80 for every $1 they invested in disease management programs, but only half a dollar for every $1 spend on lifestyle initiatives, although the latter did significantly reduce absenteeism, according to a 2013 study by public policy research body Rand Corporation.

Focusing on the data and the neuroscience that shows the benefits of mindfulness, as well as examples of practitioners like tennis player Novan Djokovic and Formula One champion Nico Rosberg, helped Bostelmann get buy-in from SAP's higher ups.

After attending a course last year, Daniel Holz, SAP's managing director for Germany, decided to roll it out to all staff in the country as part of a program launched on Tuesday that includes 80 different training options. "The course helped me learn how to shut out the noise of everyday life and concentrate on what really matters," Holz said. "I have more mental peace and feel more balanced.

At the launch event on Tuesday, Bostelmann did a short trial mindfulness exercise for about 1,800 staff at SAP headquarters.

"This is no hippy-dippy stuff," he said. "It is proven by scientific evidence, but also proven by what you can feel yourself."

 

 

(Reporting by Emma Thomasson; Editing by Bill Trott)

By Emma Thomasson

Stocks mentioned in the article
ChangeLast1st jan.
DEUTSCHE TELEKOM 0.18% 13.945 Delayed Quote.-5.95%
ORACLE CORPORATION -0.81% 47.84 Delayed Quote.1.18%
SALESFORCE.COM -1.04% 145.04 Delayed Quote.41.88%
SAP 1.39% 100.78 Delayed Quote.6.26%
SIEMENS 0.24% 110.06 Delayed Quote.-5.50%
share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on SALESFORCE.COM
08/15SALESFORCE COM : CBCInnovis® Announces Credit Integration with Laser Credit Acce..
AQ
08/13Tech Giants Pledge to Ease Patient, Provider Access to Health Data -- Update
DJ
08/13Tech Giants Pledge to Ease Patient, Provider Access to Health Data
DJ
08/11SALESFORCE COM : CRM) touched a fresh 52-week Low
AQ
08/10INDRA NOOYI : Executive Transition Weekly Wrap-Up
DJ
08/10SALESFORCE COM : Remedies Issue Involving One of its Marketing Cloud APIs
AQ
08/10SALESFORCE COM : Adviser Investments LLC Increases Stake in salesforce.com, inc...
AQ
08/09SALESFORCE COM : Change To Co-CEOs Shifts Power Structure -- WSJ
DJ
08/08SALESFORCE COM : Adopts CEO Structure With Spotty Record
DJ
08/08SALESFORCE COM INC : Change in Directors or Principal Officers, Amendments to Ar..
AQ
More news
News from SeekingAlpha
08/15Analysts raise Salesforce targets on Q2 checks 
08/15Buying Salesforce.com, A Portfolio Of Growth Products 
08/14Morgan Stanley raises Salesforce target to new high; CRM +1.2% 
08/13The latest portfolio moves by Third Point 
08/12Tracking Dan Loeb's Third Point Portfolio - Q2 2018 Update 
Financials ($)
Sales 2019 13 133 M
EBIT 2019 2 148 M
Net income 2019 480 M
Finance 2019 2 824 M
Yield 2019 -
P/E ratio 2019 257,39
P/E ratio 2020 190,59
EV / Sales 2019 7,98x
EV / Sales 2020 6,41x
Capitalization 108 B
Chart SALESFORCE.COM
Duration : Period :
Salesforce.com Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends SALESFORCE.COM
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 44
Average target price 153 $
Spread / Average Target 5,3%
EPS Revisions
Managers
NameTitle
Marc Russell Benioff Chairman & Co-Chief Executive Officer
Keith G. Block Vice Chairman, Co-President, Co-CEO & COO
Alexandre Dayon Co-President & Chief Strategy Officer
Mark J. Hawkins Co-President & Chief Financial Officer
Cindy Robbins Co-President & Chief People Officer
Sector and Competitors
1st jan.Capitalization (M$)
SALESFORCE.COM41.88%107 568
NUTANIX INC57.09%9 177
QUALYS INC42.38%3 334
CORNERSTONE ONDEMAND, INC.47.83%3 062
SOPHOS GROUP PLC-14.32%3 053
GTT COMMUNICATIONS INC-21.62%1 920