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MarketScreener Homepage  >  Equities  >  Korea Stock Exchange  >  Samsung Electronics Co., Ltd.    A005930   KR7005930003

SAMSUNG ELECTRONICS CO., LTD.

(A005930)
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Samsung Electronics : elevates Sri Lankan esports to the next level

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01/19/2020 | 11:59pm EST

Samsung Sri Lanka, in yet another successful initiative, recently partnered with Gamer.lk to organise the 'Samsung Mobile Gaming League' and 'Samsung Member Mobile Challenge' for esports enthusiasts in the country.

The Samsung Mobile Gaming League was an open tournament for all users playing games on mobile devices, while the Samsung Member Mobile Challenge was an exclusive gaming event for Samsung members. The Esports challenge, which concluded on December 28 saw an overwhelming response from gamers and Samsung members island wide. The event featured two popular titles, namely, Call of Duty Mobile and Mobile Legends. Winners of the open tournament received a sizable prize pool while Samsung members' winners received a brand new phone and other exclusive gifts courtesy of Samsung.

Enthused by the huge success of the event, Kevin YOU - Managing Director, Samsung Sri Lanka said, 'As Sri Lanka's No.1 smartphone brand, we are delighted to take mobile gaming and esports to the next level by providing a platform for mobile gaming enthusiasts to test their skills while honouring die-hard fans through an exclusive gaming event for Samsung members. Sri Lanka is grooming mobile gamers to put the nation on the world map of mobile gaming and Samsung is pleased to support this visionary effort through the recently-concluded gaming event where mobile users and the Samsung members community could converge on one platform for a captivating event. This is probably the first time in Sri Lanka that a mobile community app like Samsung Members is hosting an esport tournament on such a massive scale.'

Esports, highly popular among youth, is Sri Lanka's fastest growing sport with over three million video gaming enthusiasts. Esports was recognised as an official sport in September 2019, and the National Olympic Committee of Sri Lanka has made esports a focal point in future sport of Sri Lanka. Identifying this trend, in addition to organising events and competitions, Samsung has announced its product range with superior features, which enhances the gaming experience. The immersive display, gaming booster technology, enhanced sound system and extended battery life of Samsung smartphones has made the brand the preferred gaming device among mobile gamers in the country.

Gamer.LK is partnering with the National Olympic Committee to hold large-scale international esports events hosted in Sri Lanka. The first of such will be the InGame Esports South Asia Cup scheduled for early 2020, where six of the best CS:GO teams from the region will fly to Sri Lanka to compete. Gamer.lk is the pioneer organisation in esports in Sri Lanka with 12 years of experience promoting the sport and organizing large-scale esports and digital entertainment events. In 2018 Gamer.lk expanded its reach to South Asian esports market by hosting an international event in Colombo.

© Pakistan Press International, source Asianet-Pakistan

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Financials (KRW)
Sales 2020 251 168 B
EBIT 2020 38 497 B
Net income 2020 29 339 B
Finance 2020 100 857 B
Yield 2020 2,78%
P/E ratio 2020 12,4x
P/E ratio 2021 9,09x
EV / Sales2020 1 484x
EV / Sales2021 1 346x
Capitalization 372 839 B
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Mean consensus BUY
Number of Analysts 39
Average target price 69 421,05  KRW
Last Close Price 55 900,00  KRW
Spread / Highest target 46,7%
Spread / Average Target 24,2%
Spread / Lowest Target -3,40%
EPS Revisions
Managers
NameTitle
Hyun-Suk Kim Co-President, Co-CEO & Director
Dongjin Koh Co-President, Co-CEO & Director
Kinam Kim President, Co-CEO & Director
Tae Moon Roh Co-President & Head-Research & Development
Jae-Wan Park Chairman
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