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MarketScreener Homepage  >  Equities  >  KOREA EXCHANGE  >  Samsung Electronics Co Ltd    005930   KR7005930003

SAMSUNG ELECTRONICS CO LTD (005930)
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Samsung Electronics : to Build Odyssey VR Headset for Windows

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10/03/2017 | 08:15pm CEST
By Jay Greene 

SAN FRANCISCO -- Microsoft Corp. enlisted one of the world's largest consumer electronics makers, Samsung Electronics Co., as it works to crack the emerging virtual-reality market.

At an event here Tuesday hosted by Microsoft, Samsung will introduce HMD Odyssey, a virtual-reality headset that uses Microsoft's Windows Mixed Reality, a piece of Windows 10 that enables immersive computing through headsets and other devices.

Samsung joins Acer Inc., Dell Inc., HP Inc. and Lenovo Group Ltd. in building headsets on top of the Windows platform. The devices all use virtual-reality technology, which occludes users view of the real world and immerses them in digitally generated sights and sounds.

Samsung is an important partner for Microsoft, which is ramping up in the virtual- and augmented-reality markets where it will compete against Apple Inc., Alphabet Inc.'s Google, Facebook Inc. and others. Samsung is already a leader in virtual reality with its Gear VR device that runs Facebook's Oculus technology.

In a blog post from Microsoft, Samsung Electronics America vice president and general manager Alanna Cotton said the company "is committed to working across platforms."

The Odyssey, which comes with two controllers, features sharp OLED displays, rather than the LCD displays used on lower-priced headsets. It includes headphones and a built-in microphone, and can be preordered for $499 on Oct. 3. It will be available Nov. 6.

Headsets from Microsoft's four other partners, which the company had previously said would start at $399, can also be preordered Oct. 3, and will be available Oct. 17.

Microsoft is trying to build an entire technology ecosystem for virtual and augmented reality, and put itself at the center. It was among the first to jump into the business, introducing its HoloLens augmented-reality headset nearly three years ago, though the device isn't commercially available yet.

Windows Mixed Reality, part of the Windows 10 operating system, aims to serve as the technical underpinnings for both VR devices and augmented-reality devices such as the HoloLens, which overlays digital elements onto a person's view of the real world.

It is a market analysts believe is set to explode. Market-research firm International Data Corp. forecasts sales of 13.7 million virtual- and augmented-reality headsets this year, and expects that to jump to 81.2 million units by 2021, a compounded annual growth rate of 56%.

Microsoft will vie with Apple, which is nudging developers to create applications for its augmented-reality development platform, ARKit. Google, too, is in the augmented-reality market with its ARCore, a tool to help developers on its Android mobile-device platform create augmented-reality apps.

Microsoft is also working to add gaming content to its ecosystem, and in August announced a deal to bring games from Valve Corp.'s popular Steam business to Windows virtual- and augmented-reality devices. At the media event on Oct. 3, Microsoft plans to give game developers access to technology that will help them build holographic games in Steam.

Write to Jay Greene at Jay.Greene@wsj.com

Stocks mentioned in the article
ChangeLast1st jan.
MICROSOFT CORPORATION -0.06% 107.58 Delayed Quote.25.77%
SAMSUNG ELECTRONICS CO LTD --End-of-day quote.
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Financials (KRW)
Sales 2018 251 357 B
EBIT 2018 64 893 B
Net income 2018 48 275 B
Finance 2018 86 324 B
Yield 2018 3,25%
P/E ratio 2018 6,17
P/E ratio 2019 6,09
EV / Sales 2018 0,91x
EV / Sales 2019 0,78x
Capitalization 315 487 B
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 38
Average target price 66 328  KRW
Spread / Average Target 50%
EPS Revisions
Managers
NameTitle
Hyun-Suk Kim Co-President, Co-CEO & Director
Dongjin Koh Co-President, Co-CEO & Director
Kinam Kim President, Co-CEO & Director
Hee-Chan Roh Chief Financial Officer
Jae-Yong Lee Director
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