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MarketScreener Homepage  >  Equities  >  Xetra  >  SAP    SAP   DE0007164600

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SAP : Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

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05/14/2018 | 09:43am EST
  • Majority of marketing professionals see the need to adapt to regulatory requirements

  • Marketers see regulation as an opportunity to increase customer loyalty, CMO Council and SAP Hybris study shows

The release of SAP Customer Data Cloud solutions - which includes the SAP Customer Identity, SAP Customer Consent and SAP Customer Profile solutions- comes as consumers demand more transparency and control over how their data is used. With enterprises pressed to comply with local and regional regulations supporting data privacy, SAP Customer Data Cloud is the only set of cloud solutions to help make this possible by connecting the front office to the back office.

'Companies are using a lot of different methods and corresponding third-party data to infer what a customer wants, often resulting in a creepy personal customer experience,' said Alex Atzberger, president, SAP Customer Experience, SAP. 'SAP Customer Data Cloud will provide marketers the opportunity to ask about customers' preferences. If customers know what personal data is being used and they have control over its use, they will be more inclined to allow that data to be used for delivering personalized content and services, ultimately improving their experience.'

The General Data Protection Regulation (GDPR) goes into effect May 25, 2018. SAP Hybris (SAP) and the CMO Council surveyed 165 marketers across North America, Europe, the Asia-Pacific region, Africa, South America and the Middle East in March and April 2018. Researchers found that three-fourths of marketers surveyed believe the GDPR will increase transparency about how customer data is used, yet just slightly more than half said they have a plan in place to comply with GDPR and are now implementing changes.

'Trust is the ultimate currency in today's digital economy, and GDPR validates this notion,' said Patrick Salyer, CEO, Gigya. 'To successfully connect with the customer, organizations need to identify and engage consumers across channels and know them better in a way that's respectful of their privacy. Businesses now have the opportunity to turn compliance into a competitive advantage.'

SAP Customer Data Cloud helps organizations increase customer retention and boost brand loyalty by providing a transparent, flexible and secure digital experience. SAP Customer Data Cloud helps to address regional consumer privacy laws, including GDPR, by centrally capturing, managing and synchronizing preferences and consent in accordance to regulations across the digital SAP technology stack throughout the customer lifecycle.

For more information on SAP Customer Experience solutions, visit the SAP Hybris News Center.

Visit the SAP News Center. Follow SAP on Twitter at @saphybris and @sapnews.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 388,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Michael Baxter, SAP Hybris +49 151 1719 6185, m.baxter@sap.com, CETSAP News Center press room; press@sap.com
Jenny Radloff or Nikki Festa, PAN Communications, +1 617-502-4300, SAPHybris@pancomm.com, ET

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 'anticipate,' 'believe,' 'estimate,' 'expect,' 'forecast,' 'intend,' 'may,' 'plan,' 'project,' 'predict,' 'should' and 'will' and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ('SEC'), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2018 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.


SAP SE published this content on 14 May 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 14 May 2018 13:42:07 UTC

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