Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  Equities  >  Xetra  >  SAP    SAP   DE0007164600

SAP (SAP)
My previous session
Most popular
  Report  
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
News SummaryMost relevantAll newsOfficial PublicationsSector newsMarketScreener StrategiesAnalyst Recommendations

SAP : Customer Data Cloud Brings Trust to Personalized Marketing Campaigns

share with twitter share with LinkedIn share with facebook
share via e-mail
0
05/14/2018 | 09:43am EST
  • Majority of marketing professionals see the need to adapt to regulatory requirements

  • Marketers see regulation as an opportunity to increase customer loyalty, CMO Council and SAP Hybris study shows

The release of SAP Customer Data Cloud solutions - which includes the SAP Customer Identity, SAP Customer Consent and SAP Customer Profile solutions- comes as consumers demand more transparency and control over how their data is used. With enterprises pressed to comply with local and regional regulations supporting data privacy, SAP Customer Data Cloud is the only set of cloud solutions to help make this possible by connecting the front office to the back office.

'Companies are using a lot of different methods and corresponding third-party data to infer what a customer wants, often resulting in a creepy personal customer experience,' said Alex Atzberger, president, SAP Customer Experience, SAP. 'SAP Customer Data Cloud will provide marketers the opportunity to ask about customers' preferences. If customers know what personal data is being used and they have control over its use, they will be more inclined to allow that data to be used for delivering personalized content and services, ultimately improving their experience.'

The General Data Protection Regulation (GDPR) goes into effect May 25, 2018. SAP Hybris (SAP) and the CMO Council surveyed 165 marketers across North America, Europe, the Asia-Pacific region, Africa, South America and the Middle East in March and April 2018. Researchers found that three-fourths of marketers surveyed believe the GDPR will increase transparency about how customer data is used, yet just slightly more than half said they have a plan in place to comply with GDPR and are now implementing changes.

'Trust is the ultimate currency in today's digital economy, and GDPR validates this notion,' said Patrick Salyer, CEO, Gigya. 'To successfully connect with the customer, organizations need to identify and engage consumers across channels and know them better in a way that's respectful of their privacy. Businesses now have the opportunity to turn compliance into a competitive advantage.'

SAP Customer Data Cloud helps organizations increase customer retention and boost brand loyalty by providing a transparent, flexible and secure digital experience. SAP Customer Data Cloud helps to address regional consumer privacy laws, including GDPR, by centrally capturing, managing and synchronizing preferences and consent in accordance to regulations across the digital SAP technology stack throughout the customer lifecycle.

For more information on SAP Customer Experience solutions, visit the SAP Hybris News Center.

Visit the SAP News Center. Follow SAP on Twitter at @saphybris and @sapnews.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 388,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Michael Baxter, SAP Hybris +49 151 1719 6185, m.baxter@sap.com, CETSAP News Center press room; press@sap.com
Jenny Radloff or Nikki Festa, PAN Communications, +1 617-502-4300, SAPHybris@pancomm.com, ET

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 'anticipate,' 'believe,' 'estimate,' 'expect,' 'forecast,' 'intend,' 'may,' 'plan,' 'project,' 'predict,' 'should' and 'will' and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ('SEC'), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2018 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Disclaimer

SAP SE published this content on 14 May 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 14 May 2018 13:42:07 UTC

share with twitter share with LinkedIn share with facebook
share via e-mail
0
Latest news on SAP
10:43aSAP : PM Discusses with SAP SE's CEO Investments in Egypt
AQ
08:03aSAP : PM discusses with SAP SE's CEO investments in Egypt
AQ
01/22SAP : President Aliyev meets SAP CEO in Davos
AQ
01/21SAP : Women Lead the Way in Public-Private Partnerships to Drive a New Equality ..
PU
01/21SAP : How Baldinger Bakery Creates the Perfect Bun
PU
01/18SAP : Brands With Purpose Are the Big Winners in Retail
PU
01/18SAP : Let's Democratize Innovation
PU
01/18MESSAGING AND BOTS : Replacing Call Center Services
PU
01/18SAP : With SAP Leonardo, New Strategic Considerations Emerge for Branded Coolers
PU
01/18SAP : Recognized for the Sixth Consecutive Year as a Leader in Gartner's Magic Q..
AQ
More news
Financials (€)
Sales 2018 24 593 M
EBIT 2018 7 045 M
Net income 2018 4 409 M
Debt 2018 1 988 M
Yield 2018 1,58%
P/E ratio 2018 24,84
P/E ratio 2019 22,32
EV / Sales 2018 4,64x
EV / Sales 2019 4,14x
Capitalization 112 B
Chart SAP
Duration : Period :
SAP Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends SAP
Short TermMid-TermLong Term
TrendsBullishBearishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 34
Average target price 108 €
Spread / Average Target 18%
EPS Revisions
Managers
NameTitle
William R. McDermott Chief Executive Officer
Hasso Plattner Chairman-Supervisory Board
Christian Klein Chief Operating Officer
Luka Mucic Chief Financial Officer
Juergen Mueller Head-Innovation & Technology
Sector and Competitors
1st jan.Capitalization (M$)
SAP5.10%127 601
ORACLE CORPORATION9.13%175 642
INTUIT7.87%55 104
SERVICENOW INC4.30%33 296
CONSTELLATION SOFTWARE INC.6.19%14 729
TABLEAU SOFTWARE INC-0.12%10 016