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MarketScreener Homepage  >  Equities  >  Xetra  >  SAP    SAP   DE0007164600

SAP (SAP)
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SAP to buy customer management software firm Gigya

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09/24/2017 | 09:44pm CEST

FRANKFURT/JERUSALEM (Reuters) - SAP (>> SAP), Europe's biggest technology company, has agreed to buy U.S.-Israeli customer identity software company Gigya to strengthen its position in the booming market for online customer relationship marketing, the company said on Sunday.

FRANKFURT/JERUSALEM (Reuters) - SAP (>> SAP), Europe's biggest technology company, has agreed to buy U.S.-Israeli customer identity software company Gigya to strengthen its position in the booming market for online customer relationship marketing, the company said on Sunday.

The deal, terms of which were not disclosed, will tie together Gigya’s user identity access and management platform with SAP's Hybris customer profile data-matching software so businesses can market services to online customers.

Several Israeli media put a purchase price on the deal of $350 million for Gigya, which was founded in Israel in 2006 before relocating its headquarters to Silicon Valley. Both companies declined to comment on price of the deal.

Gigya software enables companies to manage customer marketing profiles and preferences, while giving consumers themselves the power to opt-in and give their consent, helping users to keep control of their data at all times, SAP said.

The acquisition beefs up SAP's ability to help companies doing business in Europe to comply with privacy regulations such as the EU's upcoming General Data Protection Regulation. Gigya currently manages 1.3 billion customer identity profiles.

"Major independent analyst firms, most recently Forrester Research, have positioned Gigya as a top vendor in this field," SAP said in a statement announcing the deal.

Forrester ranks Gigya as leader in the niche field of user identity management against rivals such as Salesforce (>> salesforce.com, inc.), Ping Identity, Auth0 and Microsoft (>> Microsoft Corporation), singling Gigya out for its more intuitive user interface and security.

It counts 700 big businesses as users, including half of the top 100 U.S. web properties, and European brands such as retailer ASOS (>> ASOS plc), pharmaceutical maker Bayer (>> Bayer), cosmetics firm L'Oreal (>> L'Oréal) and airline KLM (>> Air France-KLM), according to Gigya.

Gigya will be incorporated into SAP's Hybris marketing business, which offers so-called "ommichannel" integration that allows businesses to keep tabs on customers whether they shop in stores, online or on their phones, SAP said.

Since 2013, Gigya has been a partner of Hybris, which SAP acquired the same year.

The transaction is expected to close in the final quarter of 2017, subject to regulatory approval, SAP said.

(Reporting by Eric Auchard, Vera Eckert and Ari Rabinovitch; Editing by Tova Cohen and Jane Merriman)

Stocks mentioned in the article
ChangeLast1st jan.
AIR FRANCE-KLM 1.68% 8.726 Real-time Quote.-36.80%
ASOS PLC 0.16% 6122 Delayed Quote.-8.98%
BAYER 0.33% 84.07 Delayed Quote.-18.19%
L'ORÉAL 0.82% 208.2 Real-time Quote.11.65%
MICROSOFT CORPORATION -0.72% 108.21 Delayed Quote.26.50%
SALESFORCE.COM -0.73% 144.45 Delayed Quote.42.34%
SAP 0.40% 100.5 Delayed Quote.7.12%
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Sales 2018 24 601 M
EBIT 2018 6 913 M
Net income 2018 4 433 M
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Yield 2018 1,44%
P/E ratio 2018 27,20
P/E ratio 2019 24,01
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