Sberbank Rossii : recognised as most media-present bank thanks to its fight against cybercrime

• Sberbank is recognised by Medialogia as the leader of MediaIndex among Russian banks.
• One of the mostnewsworthy events is an agreement between Sberbank and the WEF on fighting against international cybercrime.

25 September 2018, Moscow - Sberbank has become the media rating leader among Russian banks according to Medialogia's MediaIndex quality indicator. The rating shows the quantitative and qualitative company's presence in the information field, which depends on influence of the media mentioning it, the visibility of messages, object reference brightness, citation, conflict, nature of the mention in the media and other parameters.

The main events that ensured Sberbank's leadership were the launch of the autumn promotional campaign on reduction of interest rates for consumer loans by 0.2-1.2% and conclusion by CEO and Chairman of the Executive Board of Sberbank Herman Gref and Founder and Executive Chairman of the World Economic Forum Klaus Schwab of an agreement on the bank's inclusion in the list of Founding Partners of the WEF Centre for Cybersecurity.

Banks that operate in Russia took part in the rating. The ratings are based on the media system of Medialogia that consists of more than 46,200 sources: TV, radio, newspapers, magazines, information agencies, internet media and blogs. The data is presented as of 18 September 2018.