Shiseido : Becomes Title Sponsor of WTA Finals Shenzhen
July 17, 2019 at 07:40 am EDT
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News Release
Release Date： Jul. 17, 2019
Publisher： Shiseido
Culture / Sports
Shiseido Becomes Title Sponsor of WTA Finals Shenzhen
October 27 to November 3, 2019 in Shenzhen, China
Shiseido Company, Limited, through its subsidiary Shiseido China (hereinafter, 'Shiseido'), announces its title sponsorship of the WTA Finals, which will be held from October 27 to November 3, 2019 in Shenzhen, China. The WTA Finals is the crown jewel event of the Women's Tennis Association (hereinafter, 'WTA') and is held annually from late October to early November. The tournament features the best in women's tennis as the top eight singles players and doubles teams of the season compete to win the WTA's biggest prize.
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Shiseido this year newly defined its mission as 'BEAUTY INNOVATIONS FOR A BETTER WORLD' and wishes to help people worldwide to keep their minds and bodies healthy and live beautiful and positive lives. Through sports sponsorships, Shiseido aims to create more value for Chinese consumers who are becoming health conscious.
The WTA was established in 1973 by Billie Jean King with the intent to provide equal opportunities for female tennis players - this principle perfectly matches the concept of 'empower women' promoted by Shiseido, who drives gender equality through activities such as partnership with UN Women. Because the two organization share the same goals of female empowerment, Shiseido decided to partner with the WTA Finals.
As a symbol of partnership between Shiseido and the WTA Finals, a new slogan for the Shiseido WTA Finals Shenzhen has been revealed - 'Sparks Will Fly' - which represents top players' excellent technique, energy and passion.
Outline of the event
■Time: Sunday, October 27 to Sunday, November 3, 2019
■Venue: Shenzhen Bay Sports Center (Guangdong Province, China)
■Organizers: WTA, Shenzhen City Government, National Sports Bureau, Chinese Tennis Association
Official website
※The content of the release is correct as of the time of release, but please note that it may in some cases differ from the latest information.
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Shiseido Co. Ltd. published this content on 17 July 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 July 2019 11:39:02 UTC
Shiseido Company, Limited specializes in the design, manufacturing and marketing of cosmetics. The group offers beauty products (including makeup items, coloring, etc. ; Shiseido, Aupr's, DQ, Za, Revital Granas, B?n?fique, Maquillage and Elixir), skin care products (skin creams, bath and shower gels, shampoos, etc. ; Aqua Label, Integrate, Tsubaki and Uno), perfumes (Issey Miyake, narciso Rodriguez, Elis Saab and Azzedine Ala?a) as well as professional products (Joico, Decl?or and Carita).
Net sales are distributed geographically as follows: Japan (32.9%), China (25.6%), Asia and Oceania (6.4%), Europe/Middle East/Africa (10.3%), Americas (9.9%) and other (14.9%).
SHISEIDO COMPANY, LIMITED 
