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MarketScreener Homepage  >  Equities  >  Singapore Stock Exchange  >  Singapore Airlines Limited    C6L   SG1V61937297

SINGAPORE AIRLINES LIMITED

(C6L)
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Singapore Airlines : SIA Unveils A350 Remix Track In Celebration Of Inaugural Seattle Flight

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09/04/2019 | 09:39am EST

Singapore Airlines (SIA) today commemorated the launch of non-stop flights to Seattle with the release of a new music track featuring ambient sounds collected from the aircraft type operating these flights - the Airbus A350-900. The track, a creative collaboration between SIA and Seattle-based artist Chong the Nomad, is part of an SIA campaign titled 'Seattle Sounds Even Better Now'.

'Seattle is known for its rich music scene and is home to major musical influences such as Nirvana, Pearl Jam and Jimi Hendrix. With the launch of our first flights to Seattle, we wanted to have a little fun and pay a contemporary tribute to this heritage by creating a music track that's completely one-of-a-kind,' said Mr Campbell Wilson, Senior Vice President Sales and Marketing, Singapore Airlines.

'Working alongside up-and-coming producer and beatsmith, Chong the Nomad, we've created a brand new track by remixing sounds collected directly from our Airbus A350, and we're excited to share with everyone the final product of this innovative and playful collaboration.'

The instrumental track, titled 'Non-Stop', features a seamless arrangement of A350 aircraft and cabin sounds, many of which are recognisable to regular flyers - the roar of the engine, clink clinks from silverware, the seatbelt click, the ding of the flight attendant button and even the familiar welcoming voice of the Singapore Girl. Other sounds, including taps on the tyres of the A350's nose-wheel or the whirrs and ratchets of cockpit controls, are embedded in the mix as beats and bass. The sounds are mixed with Chong's signature pop-electronic style.

The song is available for free listening on Spotify at https://spoti.fi/2kjni88.

For a behind-the-scenes look at the track recording process with Chong the Nomad, visit https://youtu.be/Z9qiiNsNhmg.

Starting today, SIA will operate non-stop flights to Seattle three times per week. This will increase to four times per week from next month.

MEDIA CONTACT

Media personnel are welcome to get in touch with our Public Affairs Department at public_affairs@singaporeair.com.sg

(C) 2019 Electronic News Publishing, source ENP Newswire

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Financials (SGD)
Sales 2020 16 584 M
EBIT 2020 906 M
Net income 2020 545 M
Debt 2020 6 265 M
Yield 2020 3,02%
P/E ratio 2020 18,4x
P/E ratio 2021 16,0x
EV / Sales2020 0,98x
EV / Sales2021 1,20x
Capitalization 10 026 M
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Number of Analysts 15
Average target price 9,81  SGD
Last Close Price 8,40  SGD
Spread / Highest target 36,9%
Spread / Average Target 16,8%
Spread / Lowest Target -6,79%
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Managers
NameTitle
Choon Phong Goh CEO & Non-Independent Executive Director
Lim Huat Seah Independent Non-Executive Chairman
Chin Hwee Ng EVP-Human Resources & Operations
Stephen Barnes Senior Vice President-Finance
Wei Jun Wang Senior Vice President-Information Technology
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