Singapore Press Hld : Nusantara Ventures invests in clickTRUE’s expansion into Indonesia
07/10/2012 | 10:35pm EDT
clickTRUE announced today that it has received a Series A
venture funding into clickTRUE Indonesia, led by Nusantara
Singapore, 10 July 2012 - clickTRUE, an
online marketing and advertising agency in Singapore and
Southeast Asia specialising in Search and Conversion
strategies to help brand owners strategise, design and
build compelling web experiences, recently expanded into
Indonesia, and has received a boost in confidence through
substantial funding via Series A financing, led by
clickTRUE Indonesia operates under its parent company,
clickTRUE Pte Ltd, headquartered in Singapore, and is set
up by the founders of HardwareZone.com.
"Our vision is to differentiate ourselves as a
top specialist in the search
marketingspace inSoutheast Asia, and the
expansion into Indonesia propels us toward becoming a
regional brand and agency to better support our
multinational clients and partners," stated Jackie Lee, CEO
With a 240 million strong population, and approximately 40
million internet users, Indonesia is an important market
for clickTRUE as digital market penetration and patterns
are just emerging. The current internet penetration rate is
at 17% and it is rapidly growing but her digital ad spends
only averages a mere 2%. Earlier in March 2012, Google set
up office in Indonesia - a strong indicator that Indonesia
has untapped market potential.
He added, "We're at the forefront right now, and are
committed to establishing ourselves steadily and gaining a
strong foothold in Search and Performance Marketing in
Indonesia to become a trustworthy partner for companies to
work with and capture the increase in digital expenditure
when online consumption grows."
At the same time, clickTRUE also wishes to welcome Shinta
W. Dhanuwardoyo, founder of Bubu.com and Managing Partner
at Nusantara Ventures, who will sit on the Board of
Directors of clickTRUE Indonesia. A veteran in the digital
industry in Indonesia, Shinta would be no stranger to any
Indonesian who's been in the online business.
"There is so much potential for growth in Indonesia.
clickTRUE has the expertise and tools to help businesses in
Indonesia click their way to success. With the evolving
internet landscape, it's still very exciting for me to be a
part of this even though I've been doing this for years.
This is exactly what we need for Indonesia to move forward
in terms of performance marketing in the digital space,"
Not one to rest on its laurels, clickTRUE was also awarded
the Yahoo! Platinum Search Marketing Agency Ambassador for
Southeast Asia region not too long ago, in its efforts to
grow itself as a reliable consultancy that clients are able
to trust to achieve the best results for their business in
It is also the 1st Google Analytics Certified Partners
in Southeast Asia, and aims to provide clients in
Indonesia with the best practices to grow their business,
whether it is in optimisation, conversions or social media.
clickTRUE Indonesia will be offering the full suite of
online marketing and advertising services.
clickTRUE is held by Kyosei Ventures which is an associate
of the Singapore Press Holdings and currently has offices
in Singapore, Malaysia, Thailand and Indonesia.
ISSUED BY clickTRUE PTE LTD.
Co. Regn No.: 199102042M
clickTRUE Pte Ltd is an online marketing and advertising
agency in Singapore and Southeast Asia helping brand owners
strategise, design and build captivating experiences for
Specialising in Search and Conversion strategies,
clickTRUE offers both Technology and Online Marketing
Services. This includes Digital Consultancy, Search Engine
Marketing (SEM), Search Engine Optimisation (SEO), Social
Media Marketing, Web Analytics Consultancy and Conversion
It is the first company in Southeast Asia to receive the
Google Analytics Authorized Consultant as well as the
Yahoo! Platinum Search Marketing Agency Ambassador, and is
also now the first in the region to be accredited with both
the Google AdWords Certified Partner and Google Analytics
Certified Partner status.
Today, clickTRUE has a growing clientele comprising both
SMEs and Fortune 500 companies, with a significant pool of
clients in the Asia-Pacific region and has offices in
Singapore, Malaysia, Thailand and Indonesia.
About Nusantara Ventures
Nusantara Ventures is a pioneering technology venture
capital fund in Indonesia. Nusantara helps entrepreneurs to
create and grow market-leading digital media companies
across the Indonesian archipelago, throughout South East
Focusing on early to mid-stage investment, Nusantara
invests in exceptional companies primarily in the digital
media, entertainment, mobile and consumer internet sectors.
Nusantara takes a hands-on approach with all of our
portfolio companies, drawing on our depth of local market
knowledge our experience as entrepreneurs and breadth of
resources to provide guidance on strategy, business
development, marketing and operations to help companies
fulfill their potential.
Invested on several online mediacompanies, Nusantara
Ventures will, in the near future, be incubating a number
of Indonesian start ups through its Nusantara Incubation
Fund. Nusantara Ventures is committed in building and
nurturing entrepreneurs in Indonesia and the region to be
successful and sustainable companies towards becoming
market leaders in the industry.
About Shinta W. Dhanuwardoyo
Shinta W. Dhanuwardoyo is the founder and CEO of Bubu, up
until 2009, when she became Chairman and Chief Mentor at
Bubu. She's a well-known entrepreneur in the IT, mobile and
In 2009, Shinta undertook a new venture with Telkom
Indonesia, the biggest telecommunication company in
Indonesia as a CEO of the newly formed subsidiary of Telkom
Group called Mojopia, to build the biggest and most
trustworthy e-commerce portal in Indonesia for consumers,
which saw the birth of www.plasa.com
, and eventually led to an exclusive partnership
with ebay in
She is now the Head of Committee for Print and Online
Media at Indonesian Chamber of Commerce (KADIN) and General
Partner of Nusantara Venture, a pioneering technology
venture capital fund in Indonesia.