Skechers USA Ltd., a subsidiary of Skechers USA, Inc., has been named Men’s Footwear Brand of the Year at the 2020 Footwear Industry Awards. Skechers was also highly commended in the Fashion Footwear Brand of the Year category. Organised by Datateam Business Media, publisher of Footwear Today magazine, the Awards celebrate the brands, retailers and professionals at the heart of the footwear market.

“We’re incredibly honoured to be named Men’s Footwear Brand of the Year. Awards like this really reflect how well the brand is performing and how this category is resonating with consumers more than ever before,” said Peter Youell, managing director of Skechers UK and Ireland. “With our latest UK ambassador Jamie Redknapp onboard and with the ongoing support from our retail partners, we’re excited to continue this growth bringing in-demand styles and innovative men’s product to market for consumers across the UK and around the world.”

“We greatly appreciate the support of all of our UK retail partners over the years who have helped make Skechers a perennial brand at the Footwear Industry Awards,” said David Weinberg, chief operating officer of Skechers. “Our men’s business has been growing year over year in the UK, with double-digit growth in the fourth quarter, thanks to a range of trend-right styles that resonate with consumers. Additionally, we appreciate the recognition for our fashion footwear collections that have been generating buzz globally.”

Skechers has continuously been an honouree at the Footwear Industry Awards, including Brand of the Year in 2015, 2016, and 2017. Additionally, Skechers won Ladies’ Brand of the Year in 2016 and 2018, Fashion Brand of the Year in 2014 and 2015, Sports Brand of the Year in 2012 and 2013, as well as Leader in Customer Service for 2018 and Children’s Brand of the Year in 2019.

Skechers offers two distinct footwear categories: a lifestyle division which offers comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division for elite athletes and sports enthusiasts.

Styles from the Skechers men’s collection, along with collections for women and kids, are available in Skechers retail stores, online at skechers.com, as well as department stores and footwear retailers around the globe.

About Skechers USA Ltd. and Skechers USA, Inc.

Skechers USA Ltd. is an English subsidiary of Skechers USA, Inc. (NYSE:SKX), which is based in Manhattan Beach, California. Skechers designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 170 countries and territories worldwide via department and specialty stores, more than 3,550 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, and throughout Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, and Twitter.

Reference in this press release to “Sales” refers to Skechers’ net sales reported under generally accepted accounting principles in the United States. This announcement also contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the challenging consumer retail markets in the United States; the disruption of business and operations due to the coronavirus; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2018, and its quarterly report on Form 10-Q for the three months ended September 30, 2019. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.