SoLocal boosts its Website offer for VSBs/SMEs: enhancement of the Website range and launch of an E-Commerce Website range

PRESS RELEASE Boulogne-Billancourt, 08 October 2018

SoLocal boosts its Website offer for VSBs/SMEs: enhancement of the Website range and launch of an E-Commerce Website range

Further proof of SoLocal's leadership on the website creation market in Europe

Driven by its ambition to support growth of French businesses, SoLocal is improving and enhancing its Website offer for VSBs/SMEs and consolidates its position as website creation leader in Europe with over 450,000 websites. Its Website range boasts new services and features and the new E-Commerce Website range will enable VSBs/SMEs to boost their presence on the Internet and develop their online sales. This is a nation-wide issue that SoLocal intends to tackle in order to help resolve the French online paradox: whereas over 90% of consumers who buy a product at retail outlets start by first searching on the web1, 32% of French companies with over 10 employees still do not have a website2. And as close to 70% of the French buy online3, only 16% of French companies2 and 6% of companies with fewer than 10 employees offer e-commerce services4.

• • Two ranges each built around three offerings, Essentiel, Premium and Privilège, to address all VSBs/SMEs needs and budgets;

• • The launch of an E-Commerce Website range will put the fantastic business potential of the web within the reach of every entrepreneur in France;

• • Online services on a 100% subscription basis with automatic renewal;

• • The performance of the websites created will be further enhanced through on-going natural search engine optimisation and a boost with pay-for search engine advertising (SEA) included right at entry level;

• • Tens of customizable templates or tailored designs developed by creative experts;

• • Support throughout the lifetime of the website with on-going and custom advice;

• • Websites will comply with the latest GDPR (General Data Protection Regulation).

Visibility among the major digital platforms: Google, PagesJaunes, Yahoo! and Bing

The Websites range is a continuation of the online momentum generated by SoLocal with the design of over 450,000 websites. Professionals benefit from:

• • A customised design consistent with the image of the business, designed to optimise conversion on all media (mobile, desktop, tablet);

• • The integration of SoLocal's online services to maximise user transformation into customer contacts (transactional modules, advertising retargeting, opinions, etc.);

• • High quality natural SEO (Search Engine Optimization) among the biggest web operators, optimised by SoLocal's SEO experts with websites also being promoted on pagesjaunes.fr with the boost that comes from pay-for SEA to increase website visibility;

• • Personalised support in keeping the website up-to-date, tracking audiences and optimising performance.

  • - The Essentiel Website to maximise visibility for VSBs/SMEs. This includes the creation and release of the company's website, a promotion on pagesjaunes.fr, a boost of 300 SEA visits right from the launch, a customised customercare with audience tracking accessible 24/7 and support throughout the entire lifetime of the website through regular tracking calls. The Essentiel Website is available from €70/month, with website creation costs of €450 for a 12-month automatically renewed commitment.

  • - The Premium Website for a performance focused website. This offer includes SEO based on 10 keywords to place the website among the top websites found in searches, 10 re-exposures per visitor on the main French media, 600 guaranteed SEA clicks over 6 months from the launch of the website, as well as on-going support including reports every 4 months and optimisation actions. The Premium Website is available from €169/month, with website creation costs of €1,500 for a 24-month automatically renewed commitment.

  • - The Privilège Website to benefit from a tailored and fully customisable solution. This includes the custom creation of the website by a team of experts, dedicated UX and semantic analyses, a photo report, content optimised over a selection of 20 keywords, a SEA campaign with 1,200 clicks per year for the entire duration of the website, 10 re-exposures per visitor on the main French media, the possibility of graphically overhauling the website every two years and a website performance analysis every 3 months. The Privilège Website is available from €325/month, with website creation costs of €2,790 for a 24-month automatically renewed commitment.

  • 14th Mappy/BVA barometer dedicated to Web-to-Store

  • 2Survey by Insee, March 2018

  • 3Study by the Direction Générale des entreprises, 2017

  • 4Survey by Insee, March 2018andMay 2018

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Our ambition is to make the web and e-commerce accessible to every VSB/SME. Our two web and e-commerce ranges will enable VSBs/SMEs to play side by side with the big businesses and meet the needs of their customers. They enable small businesses to benefit from an offer adapted to each need and budget: from a simple website to a transactional website with advanced features. It is our role to be at the sides of VSBs/SMEs to support them in their online transition and give them the means to fully benefit from the potential of the web. By increasing their visibility, renown and website traffic, we help them both with communication and sales development, says Frederic Obala, SoLocal's Media, Presence & Content Officer

Create an online store to boost sales

The E-commerce Website range addresses the needs of both online sales beginners and experts. They thus have access to:

• • A design to promote their products;

• • Advanced services and features such as account creation, inventory management, click & collect, product listing, etc.;

• • On-going customised support: from creating to managing online stores;

• • A fully secure payment solution with some of the lowest commission levels on the market through SoLocal's partnership with Lemonway.

  • - The Essentiel E-Commerce Website: online sales for all. It includes key e-commerce features such as a catalogue of 500 products, pushing products during special offers and/or sales, management of discounts and special offers, store pick-up or booking with online payment. It also includes website creation, a boost of 300 SEA visits at launch, catalogue creation support and regular monitoring throughout the lifetime of the website. The Essentiel E-commerce Website is available from €80/month, with website creation costs of €660 for a 12-month automatically renewed commitment.

  • - The Premium E-Commerce Website: a high performance website to develop your online sales. With a catalogue of 2,500 e-commerce products and additional features such as stock management with product shortage alerts, this offer includes website optimisation based on 10 keywords, a boost of 600 SEA clicks at the launch of the website, 10 re-exposures per visitor on the main French media, the creation of 40 product references by the webmaster and tracking every 4 months to assess website performance. The Premium E-Commerce Website is available from €169/month, with website creation costs of €1,650 for a 24-month automatically renewed commitment.

  • - The Privilège E-Commerce Website: a top of the range e-commerce website to grow turnover for VSBs/SMEs. This offer includes advanced e-commerce features (customer accounts, wishlists, cross-sales, promotional campaigns…), the creation of an unlimited product catalogue with a dedicated SEO strategy, an SEA campaign of 1,200 clicks per year for the entire duration of the website, 10 re-exposures per visitor on the main French media, the possibility of graphically overhauling the website every two years and audience and website conversion tracking every 3 months. The Privilège E-Commerce Website is available from €325/month, with website creation costs of €3,540 for a 24-month automatically renewed commitment.

This Website offer is available in France, from SoLocal's webfactory located in Angoulême which brings together web design and SEO experts.

About SoLocal Group

SoLocal Group aims to become the trusted and local digital partner supporting business companies to accelerate their growth. To succeed in this transformation, it relies on its six key assets some of them being unique in France: media with very high audiences, powerful geolocated data, scalable technological platforms, commercial coverage throughout France, privileged partnerships with GAFAM and numerous talents (experts in data, IT development, digital marketing, etc.). SoLocal Group's activities are structured around two axes. First, a range of "full web & apps" digital services on all devices (PCs, mobiles, tablets and personal assistants), offered in the form of packs and subscriptions, ("Digital Presence", "Digital Advertising", "Digital Website"," Digital Solutions" and "Print to Digital"), and integrating a digital coaching service, to support clients success. Second, flagship owned media (PagesJaunes and Mappy) used daily by Frenchs and offering an enriching and differentiating user experience. With more than 460,000 customers across France and 2.4 billion visits on its media, the Group generated revenues of €756 million (IAS 18) in 2017, 84% coming from Internet making it one of the leading European players in terms of online advertising revenue. SoLocal Group is listed on Euronext Paris (LOCAL). More information is available atwww.solocalgroup.com.

PRESS CONTACTS	INVESTOR CONTACTS
DELPHINE PENALVA - [phone] [e-mail]	NATHALIE ETZENBACH-HUGUENIN- [phone] [e-mail]
EDWIGE DRUON - [phone] [e-mail]	ALIMA LELARGE LEVY - [phone] [e-mail]
ALEXANDRA KUNYSZ - [phone] [e-mail]

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