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MarketScreener Homepage  >  Equities  >  Tokyo  >  Sony Corp    6758   JP3435000009

SONY CORP

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Microsoft, Sony partner on streaming games, chips and AI

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05/17/2019 | 01:03am EDT
Journalists wait for Sony Corp's new President and Chief Executive Officer Kenichiro Yoshida's news conference on the company's business plan at Sony's headquarters in Tokyo

SAN FRANCISCO (Reuters) - Microsoft Corp and Sony Corp on Thursday said they struck a strategic partnership in which Sony would use Microsoft's cloud for streaming games and media and the two would work together to develop image sensors.

The deal is in its early stages, with many specifics yet to be determined. But the owners of two major consumer interactive entertainment franchises - Microsoft's Xbox platform and Sony's PlayStation - would collaborate to stream games and content to consumers and offer game makers new development tools.

"For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas," Sony Chief Executive Kenichiro Yoshida said in a statement. "I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content."

Sony shares jumped nearly 11 percent as Asian markets opened. Microsoft's stock closed up 2 percent on Thursday.

Sony's deal with Microsoft comes at a time when the Japanese firm's gaming business is losing some steam as its PlayStation 4 (PS4) console nears the end of its life.

Analysts widely expect Sony to launch a next-generation console in 2020 to replace the five-year old PS4, but for this year at least Sony has flagged a drop in profit.

For Microsoft, the deal bolsters its Azure cloud computing business, which helped push its market value past $1 trillion last month. It also helps the Redmond, Washington-based company counter cloud-market leader Amazon.com Inc's Amazon Web Services.

Amazon has also jumped into the gaming market, offering game makers new technology tools, and with its nearly $1 billion acquisition of Twitch, a major destination for gamers to watch other players competing in the e-sports market.

Japan's Sony is also a major supplier of camera chips for smartphones and other devices.

Sony and Microsoft said they will potentially develop new image sensor chips that use Microsoft's artificial intelligence (AI) technology for business customers. The two companies did not specify how the chips would be used.

Intelligent cameras are currently being used in applications such as spotting defective items coming off manufacturing lines with greater accuracy than human inspectors.

Sony and Microsoft said they would explore how to use Microsoft's AI tools in Sony's consumer products "to provide highly intuitive and user-friendly AI experiences."

Microsoft's technology for tasks like recognising images and understanding human speech is widely believed to be competitive with better-known rivals such Alphabet Inc's Google, but its focus on business customers has left it fewer outlets for technology that consumers touch. Sony, by contrast, makes a wide range of televisions, phones and other consumer devices.

"Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation," Microsoft Chief Executive Satya Nadella said in a statement.

(Reporting by Stephen Nellis in San Francisco, additioal reporting by Sayantani Ghosh in Singapore; Editing by Kenneth Li, Dan Grebler and Himani Sarkar)

By Stephen Nellis

Stocks mentioned in the article
ChangeLast1st jan.
AMAZON.COM 0.81% 1901.37 Delayed Quote.25.57%
MICROSOFT CORPORATION 1.74% 135.16 Delayed Quote.30.80%
SONY CORP -0.21% 5623 End-of-day quote.9.23%
VALUE8 0.00% 5.56 Delayed Quote.17.30%
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Financials (JPY)
Sales 2020 8 780 B
EBIT 2020 -
Net income 2020 538 B
Finance 2020 1 098 B
Yield 2020 0,73%
P/E ratio 2020 11,90
P/E ratio 2021 11,14
EV / Sales 2020 0,63x
EV / Sales 2021 0,59x
Capitalization 6 647 B
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Mean consensus OUTPERFORM
Number of Analysts 20
Average target price 7 505  JPY
Spread / Average Target 44%
EPS Revisions
Managers
NameTitle
Kenichiro Yoshida President, CEO & Representative Director
Osamu Nagayama Chairman
Kevin Kelleher Chief Operating Officer
Hiroki Totoki Chief Financial Officer & Senior Executive VP
Tomoyuki Suzuki Executive VP, Head-Research & Development Platform
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