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MarketScreener Homepage  >  Equities  >  Tokyo  >  Sony Corp    6758   JP3435000009

SONY CORP

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Sony : Competitors Sony and Microsoft Ink Entertainment Innovation Partnership

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05/18/2019 | 08:40am EDT

Sony Corp. and Microsoft Corp.May 16 announced that the two companies will partner on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.

Under the memorandum of understanding signed by the parties, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sonys game and content-streaming services.

By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers, read a joint press release. These efforts will also include building better development platforms for the content creator community.

As part of the memorandum of understanding, Sony and Microsoft will also explore collaboration in the areas of semiconductors and AI. For semiconductors, this includes potential joint development of new intelligent image sensor solutions. By integrating Sonys image sensors with Microsofts Azure AI technology in a hybrid manner across cloud and edge, as well as solutions that leverage Sonys semiconductors and Microsoft cloud technology, the companies aim to provide enhanced capabilities for enterprise customers. In terms of AI, the parties will explore incorporation of Microsofts advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.

Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, we provide the tools to bring their dreams and vision to reality, said Kenichiro Yoshida, president and CEO of Sony, in a statement. PlayStation itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content. Additionally, I hope that in the areas of semiconductors and AI, leveraging each companys cutting-edge technology in a mutually complementary way will lead to the creation of new value for society.

Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation, said Satya Nadella, CEO of Microsoft, in a statement. Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.

(c) 2019 The Zimbabwean. All rights reserved. Provided by SyndiGate Media Inc. (Syndigate.info)., source Middle East & North African Newspapers

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Financials (JPY)
Sales 2020 8 780 B
EBIT 2020 -
Net income 2020 538 B
Finance 2020 1 098 B
Yield 2020 0,73%
P/E ratio 2020 11,90
P/E ratio 2021 11,14
EV / Sales 2020 0,63x
EV / Sales 2021 0,59x
Capitalization 6 647 B
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Number of Analysts 20
Average target price 7 505  JPY
Spread / Average Target 44%
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Managers
NameTitle
Kenichiro Yoshida President, CEO & Representative Director
Osamu Nagayama Chairman
Kevin Kelleher Chief Operating Officer
Hiroki Totoki Chief Financial Officer & Senior Executive VP
Tomoyuki Suzuki Executive VP, Head-Research & Development Platform
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