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MarketScreener Homepage  >  Equities  >  Tokyo  >  Sony Corporation    6758   JP3435000009


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Sony : Demonstrates Latest Offerings that are Powering Today, Transforming Tomorrow at Broadcast India Show 2019

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10/18/2019 | 03:13am EST

Sony has showcased its latest line-up of innovative solutions that redefines reality at the Broadcast India Show 2019.

Empowering customers in India with solutions that cater to their needs and budgets, Sony is showcasing a wide array of products and technologies that support the creation of valued and engaging assets alongside workflow efficiency that drive flexibility and enrich collaboration through the demonstration of 4K, high dynamic range (HDR), IP and more. The latest innovations and technologies from Sony will allow content creators, media managers and players in the infotainment industry to augment their storytelling capabilities.

'Sony has always strived to make innovation meet transformers who can be empowered by latest technology. We are glad to be able to present our latest product line up at the Broadcast India Show 2019; which will empower today's professionals to be prepared for tomorrow's technologies from Sony.' said Shinya Koshie, Head -Professional Solutions Group, Sony India at the exhibition. 'The showcase by Sony India today with the Crystal LED display system, Edge Analytic Appliance, PMW-FX9, Venice 4.0, HDC-3500/3100, BVM-HX3100 and Alpha 7S M4 is aimed at delivering bigger creative returns at minimal operation cost.'

Showcasing Crystal LED (CLED), the awe-inspiring choice for a wide range of super-size display applications

For the first time in India, Sony will showcase Crystal LED display system in 4K x 2K resolution with screen size of 4.9mtr X 2.7mtr. The ultimate canvas that pushes the boundaries to reimagine and realize visual presentation of the future. Crystal LED display system inspires and engages visitors with its awe-inspiring bezel-less screen, unique scalability, precise colour reproduction and outstanding picture quality on any scale, with almost 180-degree viewing angle. Crystal LED is a high-end product by Sony especially offered for Industrial designing, digital showroom, corporate lobby, museum, home entertainment, etc.

Introducing PXW-FX9 featuring a newly developed Exmor R 6K Full Frame Sensor XDCAM camcorder featuring a newly developed Exmor R 6K Full-Frame sensor and Fast Hybrid Auto Focus system with the dedicated 561-point phase-detection AF sensor. The camcorder delivers outstanding content that captures light and shade perfectly, thanks to its 15+ stops of latitude. Building upon the success of the PXW-FS7 and PXW- FS7M2, and being inherited its colour science and the Dual Base ISO 800/4000 from the digital motion picture camera VENICE, new camcorder offers content creators greater creative freedom to capture stunning images and represents the ultimate tool of choice for documentaries, music videos, drama productions and all-round event shooting. The FX9 is also compatible with the new UWP-D wireless microphone systems launched at NAB via Multi Interface Shoe (MI Shoe) with digital audio interface, incorporating the fast and easy channel setting NFC sync function in compact lightweight design

Showcasing HDC-3500 studio camera with world's first 2/3-inch 4K CMOS sensor

The new studio camera allows to capture premium pictures with the world's first 2/3-inch 4K CMOS sensor with global shutter technology that eliminates the 'jello effect' and banding noise. It is teamed with a specially developed LSI Digital Signal Processor that fully realises the extraordinary imaging power of this new sensor. The HDC-3500 can capture High Dynamic Range images, supporting Sony's SR Live workflow for simultaneous HDR/SDR production with reduced inventory requirements.

BVM-HX310, the professional Master Monitor with 4K HDR picture quality

The BVM-HX310 TRIMASTER HX Professional Master Monitor ensures true picture experience with 4K HDR picture quality, accuracy and consistency. An optimal choice for critical colour grading and CG tasks, the BVM-HX310 offers support for industry-leading wide colour gamuts including DCI-P3, ITU-R BT.2020, S-Gamut3.cine and S-Gamut3. With consistent, faithful colour reproduction over the entire luminance range, it's an ideal partner for cinematography production and post production workflow with Sony's 4K cinematography cameras.

Alpha 7R IV, 35mm full-frame mirrorless camera

The new Alpha 7R IV series, 35mm full-frame mirrorless camera line-up is designed to deliver stunning image quality with high resolution and wide dynamic range while maintaining outstanding focusing performance and high-speed continuous shooting. The advanced technology in the camera enables better connectivity and usability which allows professional photographers, videographers and all content creators to capture the moments the way they see it.

Showcasing Venice, the next generation motion picture camera with version 4.0 and Extension kit CBK-3610XS

Sony upgrades the capabilities of its next-generation motion picture camera system, VENICE, by introducing High Frame Rate (HFR) shooting, advanced remote-control functionalities and Cooke/i3 and Zeiss extended metadata support, as part of its latest firmware update. Following the recent release of VENICE's firmware Version 3.0 and the upcoming launch of its Extension System (CBK-3610XS), which was developed in collaboration with James Cameron'sLightstorm Entertainment and is currently being used to shoot the AVATAR sequels, the latest upgrade will offer filmmakers even greater creative freedom, flexibility and choice.

The new optional High Frame Rate license allows VENICE to shoot at speeds of up to 120fps at 4K 2.39:1, and 60fps at 6K 3:2 as well as up to 110fps at 4K 17:9 and 72fps at 4K 4:3 with anamorphic lenses. The new additional frame rates are particularly well-suited for drama, movie and commercial productions in 4K and 6K, as well as productions at 50/60p in 6K and VR productions using large viewing angle of 6K 3:2 in 60p.

Presenting Edge Analytics Appliance is Sony's first AI based video analytics solution

REA-C1000 - an Edge Analytics Appliance, Sony's first AI-based video analytics solution, is evolved with newly available function with its ver2.0 update such as chroma key-less CG overlay, extracting the presenters and overlaying them onto multiple layered background without the need for a dedicated backscreen or specialist training. REA-C1000 is showcased with latest generation of Pan Tilt Zoom Cameras SRG-X120 and XDCAM camcorder PXW-Z280.


Tel: 1800 103 7799

(C) 2019 Electronic News Publishing, source ENP Newswire

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Financials (JPY)
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EBIT 2020 872 B
Net income 2020 562 B
Finance 2020 1 723 B
Yield 2020 0,60%
P/E ratio 2020 14,7x
P/E ratio 2021 13,5x
EV / Sales2020 0,76x
EV / Sales2021 0,66x
Capitalization 8 148 B
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