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MarketScreener Homepage  >  Equities  >  Tokyo  >  Sony Corporation    6758   JP3435000009

SONY CORPORATION

(6758)
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Sony : and Yamaha Motor Launch Entertainment Cart Service

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10/17/2019 | 06:28am EST

Entertainment Cart Service

(C)1994-2019 M2 COMMUNICATIONS

Tokyo, Japan - Sony Corporation ("Sony") today announced that the Sociable Cart SC-1, jointly developed with Yamaha Motor Company Limited ("Yamaha Motor"), will begin service on November 1, 2019. The first phase of this service launch will take place in Okinawa Prefecture'sKanucha Bay Resort in Nago City, and the Southeast Botanical Garden in Okinawa City.

Sociable Cart SC-1 features image sensors capable of vision beyond that of human capacity on all sides of the vehicle, allowing it to sense the surrounding environment using images that are in-focus in all directions. Moreover, the ultra-high sensitivity characteristics of the image sensors and the high-resolution display installed inside the vehicle allow the passengers to see their surroundings at night even without any headlights. The SC-1 also incorporates mixed reality (MR) technology developed by Sony that can superimpose computer graphics onto the surroundings being displayed on the monitor. This turns the area that used to be taken up by windows, where passengers could only see the scenery, into an entertainment area, thereby enabling a more enjoyable mobility experience.

The initial service, Moonlight Cruise, is a night-time showcase where passengers ride on SC-1 after dark. Rather than being controlled by the passengers, SC-1's ultra-high sensitivity image sensors and high-resolution display start by showing the night-time scenery and overlaying entertainment content generated by the MR technology, while passengers are free to sit back and enjoy the experience. This service contains a plethora of surprises sure to delight the passengers' senses, providing an unforgettable and "supernatural" experience underneath the starry skies. Additionally, the service will feature two types of content in total, in order to bring this one-of-a-kind experience to as many passengers as possible.

Moving forward, Sony will continue working alongside Yamaha Motor to bring SC-1, which revolutionizes the mobile entertainment experience, to golf courses, botanical gardens, amusement parks, shopping centers, and more in order to provide new kinds of fun and enjoyment.

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(C) 2019 M2 Communications Ltd., source M2 PressWIRE

Stocks mentioned in the article
ChangeLast1st jan.
SONY CORPORATION 0.66% 6812 End-of-day quote.32.32%
YAMAHA MOTOR CO., LTD. -1.13% 2190 End-of-day quote.5.09%
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Financials (JPY)
Sales 2020 8 483 B
EBIT 2020 871 B
Net income 2020 563 B
Finance 2020 2 120 B
Yield 2020 0,61%
P/E ratio 2020 15,1x
P/E ratio 2021 13,9x
EV / Sales2020 0,74x
EV / Sales2021 0,69x
Capitalization 8 368 B
Technical analysis trends SONY CORPORATION
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 23
Average target price 7 831,90  JPY
Last Close Price 6 812,00  JPY
Spread / Highest target 32,1%
Spread / Average Target 15,0%
Spread / Lowest Target -14,9%
EPS Revisions
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Kenichiro Yoshida President, Chief Executive Officer & Director
Shuzo Sumi Chairman
Hiroki Totoki Chief Financial Officer & Director
Toru Katsumoto Senior Managing Executive Officer, Head-R&D
Makoto Toyoda Chief Information Officer & Executive Officer
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