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MarketScreener Homepage  >  Equities  >  London Stock Exchange  >  Sports Direct International    FRAS   GB00B1QH8P22

SPORTS DIRECT INTERNATIONAL

(FRAS)
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Sports Direct International : Mike Ashley's Frasers Group bags a stake in luxury brand Mulberry

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02/04/2020 | 01:19am EDT

SPORTS Direct owner Mike Ashley has snapped up a stake in British luxury handbag company Mulberry, as the billionaire businessman seeks to rebrand his company as a premium retailer.

Sports Direct, which has recently been rebranded as Frasers Group, has taken a 12.5 per cent stake in the designer brand.

The deal is part of Ashley's brand elevation strategy, which he began with the acquisition of Flannels. The rebranding to Frasers Group was also an attempt to improve the retailer's image, which is currently associated with its discount sporting goods chain.

(c) 2020 City A.M., source Newspaper

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Financials (GBP)
Sales 2020 3 936 M
EBIT 2020 214 M
Net income 2020 82,0 M
Debt 2020 379 M
Yield 2020 -
P/E ratio 2020 10,4x
P/E ratio 2021 16,0x
EV / Sales2020 0,35x
EV / Sales2021 0,37x
Capitalization 1 013 M
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Technical analysis trends SPORTS DIRECT INTERNATIONA
Short TermMid-TermLong Term
TrendsBearishBullishBearish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 3
Average target price 350,00  GBp
Last Close Price 201,80  GBp
Spread / Highest target 197%
Spread / Average Target 73,4%
Spread / Lowest Target -0,89%
EPS Revisions
Managers
NameTitle
Michael James Wallace Ashley Chief Executive Officer
David Daly Non-Executive Chairman
Chris Wootton Chief Financial Officer
David Brayshaw Non-Executive Director
Nicola Frampton Non-Executive Director
Sector and Competitors
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