Tata Starbucks Limited, the 50/50 joint venture between Starbucks Coffee
Company (Nasdaq:SBUX) and Tata Global Beverages Limited, today confirmed
that the first store in India will open in the Horniman Circle area of
Mumbai by the end of October 2012.
The store will also be the first Starbucks location to feature espresso
sourced and roasted locally from India through the coffee sourcing and
roasting agreement with Tata Coffee Limited. Espresso sourced from India
will be a hallmark feature of all Starbucks stores in the market,
highlighting the quality espresso available in India and Tata Starbucks
Limited's commitment to delivering a truly unique and authentic Starbucks
Experience to customers throughout India.
"We are delighted to be able to announce our progress toward opening our
first store in India and to introduce locally sourced espresso," said John
Culver, president, Starbucks China and Asia Pacific. "Being able
to use the highest quality espresso, sourced and roasted in India, is an
important part of delivering a locally relevant experience to our
customers in the market." Culver went on to state, "This is the first
step Starbucks and Tata Coffee Limited are taking toward developing and
improving the profile of Indian-grown arabica coffees around the
world by elevating the stature of Indian coffee, as well as improving
the quality of coffee through sustainable practices."
"Tata Global Beverages is a company known for bringing memorable tea
consumption moments to consumers in India," stated Harish
Bhat, CEO, Tata Global Beverages. "The joint venture is in line
with Tata Global Beverages' strategy of growing through strategic
alliances in addition to organic growth. We are excited about the
opportunity to innovate in the retail space and bring new beverage
moments to more consumers."
Tata Starbucks Limited today also announced the appointment of Avani
Saglani Davda as CEO.
Avani, who has worked for the Tata companies for more than ten years,
joined the Tata Group as a TAS (Tata Administrative Service) probationer
in 2002. Most recently, she worked in the Vice Chairman's office for
Tata Global Beverages, where she was responsible for driving and
facilitating key strategies and initiatives for the company as well as
Marketing and Business Development assignments. She also played a
pivotal role in the development of the joint venture relationship
between the two companies in preparation for entry into the India market.
"Avani is the perfect leader for Tata Starbucks Limited," stated R
K Krishnakumar, Vice Chairman, Tata Global Beverages. "Working
closely with Avani for many years now, I am confident she will bring the
local business acumen, customer focus and commitment to delivering the
highest quality Starbucks Experience to our customers in India.
We are incredibly pleased with the progress of our joint venture and
look forward to the opening of our first Starbucks café in October of
Avani will report to the Board of Directors for Tata Starbucks Limited.
Continuing to be based in Mumbai, her appointment is effective
Regarding her appointment, Avani Saglani Davda said, "It
is a great privilege to represent this joint venture between two leading
beverage companies, and to bring one of the world's most iconic brands
into the dynamic India economy. My aim is to deliver the highest quality
products, a truly unique and authentic experience to our customers
throughout India, and to invest in the communities we serve across the
Tata Starbucks Limited will own and operate Starbucks cafés in India.
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee in the world.
Today, with more than 17,000 stores around the globe, the company is the
premier roaster and retailer of specialty coffee in the world. Through
our unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer through
every cup. To share in the experience, please visit us in our stores or
online at www.starbucks.com
About Tata Global Beverages and Tata Coffee
Tata Global Beverages is a part of the global Tata Group. Tata Global
Beverages is a global beverage business and the world's second largest
tea company. The group's annual turnover is US $1.4 bn and it employs
around 3000 people worldwide. The Company focuses on 'good for you'
beverages and has a stable of innovative regional and global beverage
brands, including Tata Tea, Tetley, Himalayan natural mineral water and
Eight O' Clock Coffee. For more information, please visit www.tataglobalbeverages.com.
Tata Coffee is a subsidiary of Tata Global Beverages. It is Asia's
largest coffee plantation company and the second largest exporter of
instant coffee in the country. The Company produces more than 10,000 MT
of shade grown Arabica and Robusta coffees at its 19 estates in South
India and its two Instant Coffee manufacturing facilities have a
combined installed capacity of 6000 metric tonnes. It exports green
coffee to countries in Europe, Asia, Middle East and North America. Tata
Coffee's farms are triple certified: Utz, Rainforest Alliance and SA8000
reinforcing its commitment to the people and the environment.
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Tata Starbucks Limited media contact:
Prerna Korla /
Starbucks media contact:
Global Beverages media contact:
Satya Muniasamy, +91-9008422544
Pai / Vidhu Aul