Company Overview

Sturm, Ruger & Company, Inc. (the "Company") is principally engaged in the design, manufacture, and sale of firearms to domestic customers. Approximately 99% of sales are from firearms. Export sales typically represent no more than 5% of total sales. The Company's design and manufacturing operations are located in the United States and almost all product content is domestic. The Company's firearms are sold through a select number of independent wholesale distributors, principally to the commercial sporting market.

The Company also manufactures investment castings made from steel alloys and metal injection molding ("MIM") parts for internal use in its firearms and for sale to unaffiliated, third-party customers. Approximately 1% of sales are from the castings segment.

Orders for many models of firearms from the independent distributors tend to be stronger in the first quarter of the year and weaker in the third quarter of the year. This is due in part to the timing of the distributor show season, which occurs during the first quarter.

Impact of Covid-19

The global outbreak of the coronavirus disease 2019 (COVID-19) was declared a pandemic by the World Health Organization and a national emergency by the U.S. Government in March 2020. The COVID-19 pandemic has created significant uncertainty and adversely impacted many industries throughout the global economy. In the first quarter of 2020, the Company did not experience a significant adverse impact on its business resulting from government restrictions on the movement of people, goods, and services. The impact of the COVID-19 pandemic is fluid and continues to evolve, and, therefore, the Company cannot predict the extent to which its business, results of operations, financial condition, or cash flows will ultimately be impacted. Management continues to monitor and assess the situation and to prepare for implications to the Company's business, supply chain and customer demand.

From a liquidity perspective, the Company believes it is currently well positioned to manage through this global crisis. At the end of the first quarter of 2020, the Company was debt-free, and had cash and short-term investments totaling $187.6 million and an unused $40.0 million revolving credit facility.

In the first quarter of 2020, the Company did not experience a significant adverse impact on its business as a result of COVID-19. While the adverse effects of COVID-19 on the Company increased in April 2020, the Company has taken many proactive steps to maintain the health and safety of its employees and to mitigate the impact on its business. These actions include:

Providing all hourly employees with an additional two weeks of paid time off,

Encouraging employees to work remotely, wherever possible, and implementing social distancing throughout each manufacturing facility, including in every manufacturing cell,

Communicating with and assisting employees with potential health issues,

Restricting visitor access to avoid introducing new people to the factory environment,

Implementing additional cleaning, sanitizing and other health and safety processes to maintain a clean and safe workplace, and

Manufacturing and donating personal protective equipment to hospitals, health care facilities, and police and fire departments in its local communities.

The costs of these actions are expected to total approximately $2.5 million in 2020, of which approximately $0.4 million was recognized during the first quarter of 2020.

The Company has been able to keep all of its facilities safe and open with only limited restrictions on production.

Since the latter stages of the first quarter of 2020, there has been a significant increase in consumer demand for firearms, as evidenced by the increase in adjusted National Instant Criminal Background Check System ("NICS") checks. This increased demand may be attributable to COVID-19. The sustainability of this increased consumer demand, and the ultimate impact of COVID-19 on consumer demand, cannot be predicted at this time.

The ultimate impact of COVID-19 on the Company's business, results of operations, financial condition and cash flows is dependent on future developments, including the duration of the pandemic and the related length of its impact on the global economy, which are uncertain and cannot be predicted at this time. See Part II, Item 1A. Risk Factors, for an additional discussion of risk related to COVID-19.



Results of Operations

Demand

The estimated unit sell-through of the Company's products from the independent distributors to retailers increased 37% in the first quarter of 2020 compared to the prior year period. For the same period, NICS background checks (as adjusted by the National Shooting Sports Foundation ("NSSF")) increased 42%. These substantial increases are attributable to increased consumer demand for firearms in the first quarter of 2020, especially the latter stages.

Sales of new products, including the Wrangler, the Ruger-57, the LCP II in .22 LR, the PC Charger, and the AR-556 pistol, represented $23.0 million or 20% of firearm sales in the first quarter of 2020. New product sales include only major new products that were introduced in the past two years.

Estimated sell-through from the independent distributors to retailers and total adjusted NICS background checks for the trailing five quarters follow:



                                   2020                    2019
                                    Q1       Q4       Q3        Q2        Q1
Estimated Units Sold from
Distributors to Retailers (1)    476,800  397,000   295,100   316,300   347,100
Total adjusted NICS Background
Checks (thousands) (2)            4,841    4,001     2,956     2,828     3,414



(1) The estimates for each period were calculated by taking the beginning


    inventory at the distributors, plus shipments from the Company to
    distributors during the period, less the ending inventory at distributors.
    These estimates are only a proxy for actual market demand as they:


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    •
    Rely on data provided by independent distributors that are not verified by
    the Company,
    •
    Do not consider potential timing issues within the distribution channel,
    including goods-in-transit, and
    •
    Do not consider fluctuations in inventory at retail.

(2) NICS background checks are performed when the ownership of most firearms,


    either new or used, is transferred by a Federal Firearms Licensee. NICS
    background checks are also performed for permit applications, permit
    renewals, and other administrative reasons.

The adjusted NICS data presented above was derived by the NSSF by subtracting out NICS checks that are not directly related to the sale of a firearm, including checks used for concealed carry ("CCW") permit application checks as well as checks on active CCW permit databases. The adjusted NICS checks represent less than half of the total NICS checks.

Adjusted NICS data can be impacted by changes in state laws and regulations and any directives and interpretations issued by governmental agencies.

Orders Received and Ending Backlog

The Company uses the estimated unit sell-through of its products from the independent distributors to retailers, along with inventory levels at the independent distributors and at the Company, as the key metrics for planning production levels. The Company generally does not use the orders received or ending backlog for planning production levels.

The units ordered, value of orders received, average sales price of units ordered, and ending backlog for the trailing five quarters are as follows (dollars in millions, except average sales price):



(All amounts shown are net of Federal Excise Tax of 10% for handguns and 11% for
long guns.)

                                            2020                2019
                                             Q1      Q4      Q3      Q2      Q1
Units Ordered                              626,700 413,900 362,200 257,900 327,100
Orders Received                            $203.0  $121.5  $102.3   $70.3  $104.3

Average Sales Price of Units Ordered $324 $294 $283 $273 $319 Ending Backlog

$142.7   $57.8   $44.7   $37.8   $58.9

Average Sales Price of Ending Unit Backlog $343 $308 $277 $296 $372

Production

The Company reviews the estimated sell-through from the independent distributors to retailers, as well as inventory levels at the independent distributors and at the Company, semi-monthly to plan production levels. The Company increased overall production in the first quarter of 2020 2% from the fourth quarter of 2019, the second consecutive quarterly increase in production. The COVID-19 pandemic had only a minimal negative impact on production in the first quarter of 2020.

The COVID-19 pandemic may have a more significant adverse impact on production in the second quarter of 2020.



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Summary Unit Data

Firearms unit data for the trailing five quarters are as follows (dollar amounts shown are net of Federal Excise Tax of 10% for handguns and 11% for long guns):



                                      2020                2019
                                       Q1      Q4      Q3      Q2      Q1
Units Ordered                        626,700 413,900 362,200 257,900 327,100
Units Produced                       363,300 355,000 286,500 297,900 374,000
Units Shipped                        398,900 387,500 328,400 288,300 322,000

Average Sales Price of Units Shipped $285 $269 $286 $329 $351 Ending Unit Backlog

                  415,700 187,900 161,500 127,700 158,100


Inventories

During the first quarter of 2020, the Company's finished goods inventory decreased by 35,500 units and distributor inventories of the Company's products decreased by 77,900 units. In the aggregate, total Company and distributor inventories decreased 113,400 units from the end of the first quarter of 2019.

Inventory data for the trailing five quarters follows:



                                      2020                2019
                                       Q1      Q4      Q3      Q2      Q1
Units - Company Inventory            31,900  67,400  100,000 141,900 132,300

Units - Distributor Inventory (1)(2) 192,500 270,400 280,000 246,700 274,700 Total Inventory (3)

                  224,400 337,800 380,000 388,600 407,000



(1) Distributor ending inventory is provided by the Company's independent

distributors. These numbers do not include goods-in-transit inventory that

has been shipped from the Company but not yet received by the distributors.

(2) Distributor ending inventory for the second and third quarter of 2019 does

not include any potential inventory remaining at a distributor that filed

for bankruptcy protection in June 2019 and did not provide inventory data.

(3) This total does not include inventory at retailers. The Company does not

have access to data on retailer inventories of the Company's products.

Net Sales

Consolidated net sales were $123.6 million for the three months ended March 28, 2020, an increase of 8.4% from $114.0 million in the comparable prior year period.



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Firearms net sales were $122.8 million for the three months ended March 28, 2020, an increase of 8.7% from $112.9 million in the comparable prior year period.

Firearms unit shipments increased 23.9% for the three months ended March 28, 2020, relative to the comparable prior year period.

Castings net sales were $0.9 million for the three months ended March 28, 2020, a decrease of 21.0% from $1.1 million in the comparable prior year period.

Cost of Products Sold and Gross Profit

Consolidated cost of products sold was $87.6 million for the three months ended March 28, 2020, an increase of 7.6% from $81.4 million in the comparable prior year period.

Gross margin was 29.1% for the three months ended Months 28, 2020, compared to 28.6% in the comparable prior year period.

Gross margin for the three months ended March 28, 2020 and March 30, 2019 is illustrated below (in thousands):



                                             Three Months Ended
                                    March 28, 2020       March 30, 2019
Net sales                         $123,639   100.0%   $114,038    100.0%
Cost of products sold, before
LIFO, overhead and labor rate
adjustments to inventory, product
liability, and product safety
bulletins and recalls              86,267     69.8%    80,424     70.5%
LIFO expense                         344      0.3%       604       0.5%
Overhead rate adjustments to
inventory                            689      0.5%      (197)     (0.2)%
Labor rate adjustments to
inventory                            112      0.1%       70        0.1%
Product liability                    218      0.2%       740       0.7%
Product safety bulletins and
recalls                               -         -       (200)     (0.2)%
Total cost of products sold        87,630     70.9%    81,441     71.4%
Gross profit                       $36,009    29.1%    $32,597    28.6%


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Cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability, and product safety bulletins and recalls - During the three months ended March 28, 2020, cost of products sold, before LIFO, overhead and labor rate adjustments to inventory, product liability, and product safety bulletins and recalls decreased as a percentage of sales by 0.7%, compared with the corresponding 2019 period, due primarily to the increase in sales and production which resulted in favorable leveraging of fixed costs.

LIFO - For the three months ended March 28, 2020, the Company recognized LIFO expense resulting in increased cost of products sold of $0.3 million. In the comparable 2019 period, the Company recognized LIFO expense resulting in increased cost of products sold of $0.6 million.

Overhead Rate Adjustments - The Company uses actual overhead expenses incurred as a percentage of sales-value-of-production over a trailing six month period to absorb overhead expense into inventory.

During the three months ended March 28, 2020, the Company became more efficient in overhead spending and the overhead rates used to absorb overhead expenses into inventory decreased, resulting in an decrease in inventory values of $0.7 million, and a corresponding increase to cost of products sold.

During the three months ended March 30, 2019, the Company became less efficient in overhead spending and the overhead rates used to absorb overhead expenses into inventory increased, resulting in an increase in inventory values of $0.2 million, and a corresponding decrease to cost of products sold.

Labor Rate Adjustments - The Company uses actual direct labor expense incurred as a percentage of sales-value-of-production over a trailing six month period to absorb direct labor expense into inventory. During the three months ended March 28, 2020 and March 30, 2019, the Company became slightly more efficient in direct labor utilization and the labor rates used to absorb labor expenses into inventory decreased, resulting in decreases in inventory value of $0.1 million and corresponding increases to cost of products sold in both periods.

Product Liability - This expense includes the cost of outside legal fees, insurance, and other expenses incurred in the management and defense of product liability matters. During the three months ended March 28, 2020 and March 30, 2019, product liability expense was $0.2 million and $0.7 million, respectively.

Product Safety Bulletins and Recalls - There were no costs incurred due to product safety bulletins and recalls during the three months ended March 28, 2020. During the three months ended March 30, 2019, the estimated costs remaining for a product safety bulletin issued in 2018 was reduced, which reduced cost of sales by $0.2 million for the three months ended March 30, 2019.

Gross Profit - As a result of the foregoing factors, for the three months ended March 28, 2020, gross profit was $36.0 million, an increase of $3.4 million from $32.6 million in the comparable prior year period.

Gross profit as a percentage of sales increased to 29.1% in the three months ended March 28, 2020, from 28.6% in the comparable prior year period.

Selling, General and Administrative Expenses

Selling, general and administrative expenses were $15.8 million for the three months ended March 28, 2020, a decrease of $0.3 million or 1.9% from $16.1 million in the comparable prior year period. These decreases were primarily attributable to reduced sales promotion expenses in the three months ended March 28, 2020.



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Other income, net

Other income, net was $0.6 million in the three months ended March 28, 2020, a decrease of $0.3 million from $0.9 million in the three months ended March 30, 2019 as a result of decreased interest income on short-term investments due to decreased interest rates in the three months ended March 28, 2020.

Income Taxes and Net Income

The Company's 2020 and 2019 effective tax rates differ from the statutory federal tax rate due principally to state income taxes. The Company's effective income tax rate was 26.3% and 25.1% for the three months ended March 28, 2020 and March 30, 2019, respectively.

As a result of the foregoing factors, consolidated net income was $15.3 million for the three months ended March 28, 2020. This represents an increase of 17.7% from $13.0 million in the comparable prior year period.



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Non-GAAP Financial Measure

In an effort to provide investors with additional information regarding its financial results, the Company refers to various United States generally accepted accounting principles ("GAAP") financial measures and one non-GAAP financial measure, EBITDA, which management believes provides useful information to investors. This non-GAAP financial measure may not be comparable to similarly titled financial measures being disclosed by other companies. In addition, the Company believes that the non-GAAP financial measure should be considered in addition to, and not in lieu of, GAAP financial measures. The Company believes that EBITDA is useful to understanding its operating results and the ongoing performance of its underlying business, as EBITDA provides information on the Company's ability to meet its capital expenditure and working capital requirements, and is also an indicator of profitability. The Company believes that this reporting provides better transparency and comparability to its operating results. The Company uses both GAAP and non-GAAP financial measures to evaluate the Company's financial performance.

EBITDA is defined as earnings before interest, taxes, and depreciation and amortization. The Company calculates its EBITDA by adding the amount of interest expense, income tax expense, and depreciation and amortization expenses that have been deducted from net income back into net income, and subtracting the amount of interest income that was included in net income from net income.

EBITDA was $27.5 million for the three months ended March 28, 2020, an increase of 13.5% from $24.2 million in the comparable prior year period.



                        Non-GAAP Reconciliation - EBITDA

EBITDA

(Unaudited, dollars in thousands)



                                           Three Months Ended
                                      March 28, 2020 March 30, 2019
Net income                               $ 15,338       $ 13,033

Income tax expense                        5,473          4,367
Depreciation and amortization expense     7,214          7,486
Interest income                           (566)          (679)
Interest expense                            25             26
EBITDA                                   $27,484        $24,233


Financial Condition

Liquidity

At the end of the first quarter of 2020, the Company's cash and short-term investments totaled $187.6 million. Pre-LIFO working capital of $249.6 million, less the LIFO reserve of $47.5 million, resulted in working capital of $202.1 million and a current ratio of 4.2 to 1.



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Operations

Cash provided by operating activities was $31.1 million for the three months ended March 28, 2020, compared to cash used by operating activities of $10.3 million for the comparable prior year period. The increase in cash provided in the three months ended March 28, 2020 is primarily attributable to the increased net income in the current period, the significant decrease in inventory in the current period compared to a significant increase in the prior year period, the slight increase in employee compensation and benefits payable in the current period compared to a significant reduction in the prior year period, and other balance sheet fluctuations.

Third parties supply the Company with various raw materials for its firearms and castings, such as steel, fabricated steel components, walnut, birch, beech, maple and laminated lumber for rifle stocks, wax, ceramic material, metal alloys, various synthetic products and other component parts. There is a limited supply of these materials in the marketplace at any given time, which can cause the purchase prices to vary based upon numerous market factors. The Company believes that it has adequate quantities of raw materials in inventory or on order to provide sufficient time to locate and obtain additional items at then-current market cost without interruption of its manufacturing operations. However, if market conditions, including the impact of tariffs, result in a significant prolonged inflation of certain prices or if adequate quantities of raw materials cannot be obtained, the Company's manufacturing processes could be interrupted and the Company's financial condition or results of operations could be materially adversely affected.

If the Company's suppliers are negatively impacted by the COVID-19 pandemic, and their ability to produce raw materials or component parts is compromised, the Company's manufacturing processes could be interrupted and the Company's financial condition or results of operations could be materially adversely affected.

Investing and Financing

Capital expenditures for the three months ended March 28, 2020 totaled $4.1 million, an increase from $2.7 million in the comparable prior year period. In 2020, the Company expects to spend approximately $20 million on capital expenditures, much of which will relate to tooling and fixtures for new product introductions and to upgrade and modernize manufacturing equipment. Due to market conditions and business circumstances, actual capital expenditures could vary significantly from the projected amount. The Company finances, and intends to continue to finance, all of these activities with funds provided by operations and current cash.

Dividends of $3.0 million were paid during the three months ended March 28, 2020.

On May 1, 2020, the Board of Directors authorized a dividend of 35¢ per share, for shareholders of record as of May 18, 2020, payable on June 1, 2020. The payment of future dividends depends on many factors, including internal estimates of future performance, then-current cash and short-term investments, and the Company's need for funds. The Company has financed its dividends with cash provided by operations and current cash.

In 2018, the Company began to purchase United States Treasury instruments which mature within one year with available cash. At March 28, 2020, the Company's investment in these instruments totaled $149.6 million.

No shares were repurchased in the three months ended March 28, 2020 and March 30, 2019. As of March 28, 2020, $86.7 million remained authorized for future stock repurchases.

Based on its unencumbered assets, the Company believes it has the ability to raise cash through the issuance of short-term or long-term debt. The Company's unsecured $40 million credit facility, which expires on September 30, 2020, was unused at March 28, 2020 and the Company has no debt.



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Other Operational Matters

In the normal course of its manufacturing operations, the Company is subject to occasional governmental proceedings and orders pertaining to workplace safety, firearms serial number tracking and control, waste disposal, air emissions and water discharges into the environment. The Company believes that it is generally in compliance with applicable Bureau of Alcohol, Tobacco, Firearms & Explosives, environmental, and safety regulations and the outcome of any proceedings or orders will not have a material adverse effect on the financial position or results of operations of the Company. If these regulations become more stringent in the future and the Company is not able to comply with them, such noncompliance could have a material adverse impact on the Company.

Since 2018, two of the Company's independent domestic wholesale distributors have filed for bankruptcy protection. Additionally, three of the Company's smaller domestic distributors discontinued their firearms distribution operations in 2019. The Company currently has 14 active domestic distributors. Additionally, the Company has 41 and 26 distributors servicing the export and law enforcement markets, respectively.

The Company self-insures a significant amount of its product liability, workers' compensation, medical, and other insurance. It also carries significant deductible amounts on various insurance policies.

The Company expects to realize its deferred tax assets through tax deductions against future taxable income.

Adjustments to Critical Accounting Policies

The Company has not made any adjustments to its critical accounting estimates and assumptions described in the Company's 2019 Annual Report on Form 10-K filed on February 20, 2020, or the judgments affecting the application of those estimates and assumptions.

Forward-Looking Statements and Projections

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, the impact of COVID-19, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

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