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MarketScreener Homepage  >  Equities  >  Swiss Exchange  >  Sunrise Communications Group    SRCG   CH0267291224

SUNRISE COMMUNICATIONS GROUP

(SRCG)
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Swiss premiere: yallo swype – the new app-based mobile subscription with a 100% digital customer experience

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10/28/2019 | 05:12am EST

'Digital natives are on the rise - and so we've designed swype to suit their needs. People who have grown up with digitization are familiar with the digital world and have clear ideas of what they want their telecom provider to offer. So here's a very simple and unlimited service at favorable rates - with an innovative, intuitive look and feel to it. It's essentially a Netflix for mobile subscriptions,' says Giuseppe Bonina, Managing Director of YOL Communications.

No surprises lurking around - you'll never end up paying more
Customers can use swype to benefit from unlimited browsing - and always at high speed. The Switzerland-wide flat rate also applies to calls to Swiss mobile and landline networks. There are three prices for swype - plain and simple. Customers choose in advance whether they want to use swype daily or monthly. Payment is also made in advance: The offer costs CHF 2.- per day or CHF 39.- per month. For international usage, there is an extra service option called 'International & Roaming' which costs CHF 3.- per day and allows international calls alongside unlimited browsing and phone calls in 25 countries1. Full cost control included. And complete freedom: Customers can cancel with immediate effect at any time - no minimum contract duration.

For digitally minded people
The swype onboarding is really simple and can only be done via the swype app on your cellphone or tablet. It only takes a few clicks and three minutes to become a swype customer. How it works: Choose the rate wanted (daily or monthly), order free SIM card, confirm identity digitally, and pay by credit card or via TWINT. Bills and overdue notices will be a thing of the past. For any questions or input on swype, a conversation can easily be started via WhatsApp directly on the app.

Innovative concept, executed within 100 days
The server-less setup has allowed the creation of a completely new type of customer experience in less than 100 days. When developing swype, the focus was on keeping things simple, independently managing products and continuously improving user friendliness for customers. To this end, yallo relies on the know-how of Amazon Web Services and Moflix. The novel core solution developed by yallo and its innovation partners is based on a series of micro services by Amazon Web Services. This enables the orchestration of further cloud-based services, such as customer identification, billing, or customer support. All personal data are treated in compliance with data privacy regulations and are processed via secure and ISO-certified (27001) infrastructures.

Sounds interesting? Even though it will be a few weeks before the offer is launched, customers can now register in advance for swype and get to know the product for free during a beta phase lasting several weeks. The trial will start in around three weeks. For registration: www.yalloswype.ch.

1Austria, Belgium, Bulgaria, Canada, the Czech Republic, Denmark, Germany, Finland, France, Great Britain, Greece, Hungary, Ireland, Italy, Liechtenstein, Luxembourg, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Turkey, USA

Disclaimer

Sunrise Communications Group AG published this content on 28 October 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 October 2019 10:11:09 UTC

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Financials (CHF)
Sales 2019 1 866 M
EBIT 2019 176 M
Net income 2019 66,6 M
Debt 2019 1 487 M
Yield 2019 5,48%
P/E ratio 2019 54,0x
P/E ratio 2020 32,6x
EV / Sales2019 2,73x
EV / Sales2020 2,68x
Capitalization 3 603 M
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Technical analysis trends SUNRISE COMMUNICATIONS GRO
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Mean consensus HOLD
Number of Analysts 12
Average target price 77,50  CHF
Last Close Price 79,95  CHF
Spread / Highest target 8,82%
Spread / Average Target -3,06%
Spread / Lowest Target -33,7%
EPS Revisions
Managers
NameTitle
André Krause Chief Executive Officer
Peter Anton Joseph Kurer Chairman
Uwe Schiller Chief Financial Officer
Elmar Grasser Chief Technology Officer
Jens Jesper Ovesen Independent Non-Executive Director
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