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MarketScreener Homepage  >  Equities  >  Xetra  >  Symrise AG    SY1   DE000SYM9999


Real-time Estimate Quote. Real-time Estimate Tradegate - 08/10 03:59:42 pm
111.775 EUR   -0.42%
08/07SYMRISE AG : JP Morgan reaffirms its Sell rating
08/07SYMRISE AG : Buy rating from Kepler Cheuvreux
08/07SYMRISE AG : UBS sticks Neutral
News SummaryMost relevantAll newsPress ReleasesOfficial PublicationsSector newsAnalyst Recommendations

Symrise Cosmetic Ingredients: The beauty experts move into the spotlight with a modern campaign and visual identity

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07/02/2020 | 08:15am EDT

Cosmetic Ingredients, a division of Symrise, is presenting its expertise and competence with a modern branding campaign that compellingly communicates changing beauty ideals.

What is beauty? For millennia, humans have sought an answer to this question. The Symrise division Cosmetic Ingredients has found its solution - and is presenting it in a new campaign with a distinctive visual identity.

"Beauty today is more diverse than ever," says Dr. Daniel Ibarra, Vice President Global Marketing Symrise Cosmetic Ingredients. "The focus has shifted to encompass character and values, individuality and a sense of self-worth. Beauty shows so many facets. For us it means feeling comfortable in one's own skin."

Cosmetic Ingredients is taking a stand - with a new brand ambassador

The concepts and product solutions developed by Cosmetic Ingredients are designed to meet this contemporary, forward-thinking concept of beauty. Ibarra: "We take a holistic approach to the concept of beauty and we unite the best of nature, science and technology, harnessing the results to develop truly outstanding solutions for beauty and personal care."

The division's new Visual Identity presents this philosophy in a creative and highly recognizable way. The concept reflects the expertise, the identity, the convictions and the values of Cosmetic Ingredients: protecting biodiversity, respect, diversity and tolerance, integrity, and a sustainable lifestyle and business model.

All of these values also reflect in the division's choice of its brand ambassador: Domitila Barros, who was born in Brazil, is an activist, entrepreneur and model. As an authentic personality with a deeply credible narrative, she stands for the values and the vision of Symrise Cosmetic Ingredients and gives the division an instantly recognizable face.

Campaign launches in classic and social media

Originally, Cosmetic Ingredients wanted to present the campaign was at the in-cosmetics trade fair in Barcelona. Due to the corona pandemic it now took place online on July 1, 2020.

Instagram will serve as one key channel where Symrise Cosmetic Ingredients has set up a dedicated account. As well as presenting the division's singular expertise, products and services, current beauty trends, events and a glimpse behind the scenes, the channel will also allow followers to engage with the people, the spirit, and the culture of this successful division.

In addition to LinkedIn that focusses on B2B the division is using a channel to explicitly address consumers for the first time. Domitila Barros will act as a key influencer for Cosmetic Ingredients and will share its message with her fanbase of more than 80k followers.

The new campaign will run in online and print adverts, on social media (Instagram and LinkedIn), on the Symrise website; it will feature in all marketing materials and also be showcased at the in-cosmetics fair.


(C) 2020 M2 COMMUNICATIONS, source M2 PressWIRE

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Sales 2020 3 631 M 4 262 M 4 262 M
Net income 2020 354 M 415 M 415 M
Net Debt 2020 1 343 M 1 576 M 1 576 M
P/E ratio 2020 44,4x
Yield 2020 0,93%
Capitalization 15 066 M 17 723 M 17 685 M
EV / Sales 2020 4,52x
EV / Sales 2021 4,23x
Nbr of Employees 10 413
Free-Float 91,2%
Duration : Period :
Symrise AG Technical Analysis Chart | MarketScreener
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Technical analysis trends SYMRISE AG
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 25
Average target price 101,46 €
Last Close Price 110,90 €
Spread / Highest target 19,9%
Spread / Average Target -8,51%
Spread / Lowest Target -27,0%
EPS Revisions
Heinz-Jürgen Bertram Chief Executive Officer
Michael König Chairman-Supervisory Board
Olaf Klinger Chief Financial Officer
Horst-Otto Gerberding Member-Supervisory Board
Peter Winkelmann Member-Supervisory Board
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