Tata Motors : ACE Gold celebrates its ONE year anniversary

14 March, 2019

Offers benefits of up to Rs. 1 lakh to its customers on purchase of new Small Commercial Vehicles in March

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Key highlights:

• Tata Motors has sold more than 20 lakhs Tata Ace category vehicles since its launch, with a market share of 66% in the Mini Truck segment
• Tata Motors is the only OEM to provide a Rs 10 Lakh Personal Insurance cover under Tata Delight
• Tata Motors has introduced a Low Interest Scheme for customers, ensuring saving up to Rs. 1Lac on interest

Celebrating the successful one year completion of its most popular small commercial vehicle- Tata Ace Gold, Tata Motors, India's largest commercial vehicle player today announced a host of customer-friendly offers on its entire range of Tata Ace vehicles and other Tata SCVs. The schemes will focus on improving earnings of the consumer and offer them lucrative savings on their purchases with Tata Motors until March 31, 2019. Since its inception, the vehicle has been a preferred choice of over 2 million customers, making the brand a leader in the Mini Truck segment with a 66% market share.

The company is offering Low Interest Scheme and Personal Insurance cover on purchase of any variants of the Tata Small Commercial vehicles. Under the low Interest Rate Risk (IRR) scheme, the customers will save up to Rs. 1 Lakh in EMI under 1.99% for 3 years and 2.99% for 4 years, which will be valid on Ace HT, Ace Gold, Ace XL, Ace EX, Ace High deck, Mega Cab Chassis, Mega, Mega XL, Zip Gold and Zip XL. The company will also provide Rs. 10 Lakh Personal Insurance under the Tata Delight scheme. These benefits will be available at more than 1224 dealer outlets (3S and 1S) across the country.

On this momentous occasion, Mr. R T Wasan, Vice President, Marketing & Sales, CVBU, Tata Motors, said, 'At Tata Motors, we always believe in making customer-centric offerings and maximizing revenues of the transport operators. Standing true to its brand theme of 'Kaamyabi Kal, Aaj aur Kal', Tata Ace Gold has successfully delivered on its promise of being a game-changer by offering superior safety, versatile performance in varied conditions, ease of maintenance, comfort and cost-effectiveness to its customers. Tata Ace Gold has proven to be a best seller, contributing to a 64% volume growth of the brand Tata Ace on a year to date basis reinforcing the increasing popularity of the brand among the Indian customers.'

Tata Motors has planned various marketing campaigns to celebrate the 1 Year anniversary of Ace Gold. Along with print, radio and digital promotions; the company has also planned customer meets, Naka Connect programs, Vehicle Demo along with the promotion theme, Loan and Exchange melas, and captive customer melas to connect with the current and potential customers.

Introduced in 2005, Tata Ace has successfully pioneered the concept of mini-trucks in India. The Tata Ace family of vehicles has been constantly evolving, strategically identifying and filling gaps in the market ahead of its time. The Ace platform has so far produced about 15 offerings, based on Engine type, engine power & body configurations. Today, the Tata Ace family comprises of brands like Ace, Zip, Mega and Mint for SCV cargo and Magic, Mantra and Iris for passenger movement in rural and urban areas. Therefore, for steep and hilly terrains to heavy and dense load over long distances, for better power and better torque to better fuel efficiency and durability, for narrow alleys and crowded bylanes to intercity transportation, for captive applications to voluminous goods - there is a Tata Ace to suit every customer need.

About Tata Motors:

Tata Motors Limited (BSE: TATAMOTORS), a USD 45 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. Part of the USD 100 billion Tata group, Tata Motors is India's largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 109 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India's market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With 'Connecting Aspirations' at the core of its brand promise, the company's innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, the UK, Italy and Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.