Jaguar Land Rover's struggles have contributed to a global sales dip for its parent company, according to new figures.
Tata Motors has reported 13.9 percent drop in group global sales - including that JLR vehicles - in December 2018.
The firm, which has run JLR since 2008, sold 100,551 units, compared to 116,783 units in the same month the previous year. It came as JLR saw a 4.6 percent fall in total sales over 2018, a decline which accelerated to 6.4 percent in December with 52,160 cars sold worldwide. Jaguar was up 1.2 percent for the year (180,833) and 7.2 percent last month (16,165), while Land Rover sales slipped 6.9 percent on the year (411,875) and 11.4 percent in December (35,995) Bosses had hailed 2017 as a record year for JLR, with the introduction of the Jaguar E-Pace and I-Pace leading to Jaguar's best ever annual sales results in 2018.
Market weakness in China hit sales of established models with a 21.6 percent fall, while issues relating to diesel and Brexit weighed on annual sales in the UK, which were down 1.5 per cent, and Europe - a fall of 7.8 per cent.
Felix Brautigam, JLR chief commercial officer, said: "We have seen a strong end to the year in North America, Europe and the UK.
"Sales were up despite challenging market conditions, including regulatory changes and diesel uncertainty, which have impacted sales performance throughout the year. The UK's performance in particular has been encouraging in a market segment which is down.
"The impact is being felt across several industries globally. Despite this we continue to work closely with retailers and are taking the necessary actions to balance production with demand in order to rejuvenate sales as part of our turnaround plan."
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