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MarketScreener Homepage  >  Equities  >  NATIONAL STOCK EXCHANGE OF INDIA  >  Tata Motors    TATAMOTORS   INE155A01022


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Tata Motors Limited : Tata Motors steps up its on-going campaign against counterfeit spares 11 Nov, 2013

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11/11/2013 | 06:04am EDT

Released on 11 Nov, 2013

Tata Motors steps up its on-going campaign against counterfeit spares

Conducts raids on 8 spurious Tata parts manufacturers and duplicate packaging suppliers in Delhi

To protect its customers from the menace of counterfeit spares, Tata Motors has launched a systematic multi-pronged campaign against the sale of fake spare parts, using the Tata Genuine Parts (TGP) brand name.

As part of its on-going enforcement campaign, Tata Motors launched nationwide raids, to expose the burgeoning spurious spare business. So far, Tata Motors has conducted eight successful raids in the Delhi-NCR area, and around 70 raids across the country since June 2013 on those who were predominantly selling counterfeit TGP.

The enforcement team including the IPR enforcement and copyrights protection agencies and the Tata Motors' TGP team and legal team, have been working closely to identify both manufacturing and selling outlets / locations of counterfeit spares and packaging centres, across major cities and trade hubs of India.

Based on complaints from Tata Motors' sources, the Delhi Police launched raid operations against violators at the following locations in Delhi:-

  1. Krishna Labels and Praveen Motors, Guru Nanak Market, Kashmere Gate in June 2013
  2. Sarai Rohilla - Vardon House- Padam Nagar in August 2013
  3. Manufacturing unit at D49- Bhajanpura, Delhi in August 2013
  4. Nawada Village - Uttam Nagar in September 2013
  5. APJ Polyflex- Azadpur in October 2013
  6. Lamba International, Bada Bazaar, Kashmere Gate in October 2013
  7. Manufacturing unit at 2820/23, Gurunanak Market, Kashmere Gate in October 2013.
  8. Manufacturing unit at 774, Chabi Ganj, Kashmere Gate in October 2013

The high-consumption driven parts or those with low technology inputs are the ones most commonly duplicated. These include clutch parts, air / oil / fuel filters, belts, hoses, ball joints, seals, suspension items like liners and brake pads, gear parts, syncrocone, gaskets. For these, counterfeit packaging, labels and various other fast moving parts were being manufactured and distributed to the market from these locations.

According to Mr. Rajesh Bagga, Vice President - Legal, Tata Motors, "The use of spurious parts poses a safety risk to consumers. Data shows that over 50% of spares for all popular brands sold in the market are fake and unreliable. Studies also show that 70% of consumers opt for fake spares instead of visiting authorised service centres, once the warranty period on the vehicle has expired. Customer Awareness is the key to curb sale of counterfeit products, prompting Tata Motors to generate countrywide awareness campaigns about safety risks posed by spurious / counterfeit spare parts."

The TGP team has launched a series of pilfer-proof plastic packaging for Gear and Differential Parts as well as lazer marking with Tata Logo, a slew of security enriched packaging stickers and labels and the Tata Dhaal hologram on the packaging, as identification aids to provide customers with additional assurance when they buy Tata Motors spares. Tata Motors has also kick-started regular Mechanic and Retailer Meets and various outreach programs through the Spare Parts Distributors, educating the influencers and end customers on the various initiatives taken by the company to control the counterfeit parts.

Tata Motors is committed to protect its end user from being cheated with counterfeit, duplicate, imitated or fake parts and would continue its action against proliferation of these parts in the market.

About Tata Motors

Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 1, 88, 818crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands. It also has an industrial joint venture with Fiat in India. With over 8 million Tata vehicles plying in India, Tata Motors is the country's market leader in commercial vehicles and among the top in passenger vehicles. It is also the world's fifth largest truck manufacturer and fourth largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia, South America, CIS and Russia.

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