Tata Steel : TSK 25K to celebrate the steely resolve of runners

[Attachment]

A world's first, 25K finishers to receive 'Medal of Steel', specially crafted by Tata Steel
Registrations for TSK 25K in full swing; last spots up for grabs

The Tata Steel Kolkata 25K (TSK 25K) will this year give a finishers' medal to everyone who crosses the line making the only IAAF accredited Silver Label race at this unique distance a real reflection of the steely resolve of the Kolkatans, even as registrations go on at a fast pace. The medal has been especially crafted out of steel by Tata Steel and hence this year the #MedalOfSteel.

TSK 25K is now an integral part of the city's culture, going beyond its sporting boundaries. It is a sporting festival that celebrates triumph and victory of the human spirit over all odds; a festival that celebrates the people of Kolkata - #FeelTheSpirit.

Countdown to the sixth edition of the event kick-started with registrations going at a hot pace.

Over the years, the event has reached new heights, with all categories showing increasing numbers. With the last few spots up for grabs, registrations will remain open till 7th December 2019. For more details, visit: www.tatasteelkolkata25K.procam.in.

Each year, the event strives to offer its runners, a new and enhanced experience. This year is no exception.

[Attachment]THE MEDAL OF STEEL STORY: A world's first, for the 2019 edition, Tata Steel along with Procam International, will celebrate the steely resolve of the 25K runners. Each finisher will be rewarded with a 'Medal of Steel' uniquely crafted by Tata Steel.

Steel is a symbol of the human spirit; of inner grit, strength and determination. It is the critical element that helps us 'face obstacles and odds without breaking. It keeps us going'. The medal design is our homage to the spirit of Kolkata. It is an amalgamation of elements of the city, that make up the spirit of Kolkata. It is a tangible manifestation of the 'steely' spirit of the city and our event participants.

Pioneers in the steel industry, Tata Steel is a part of every symbol of pride, from our past. The symbols of pride for the future, will also be made with Tata Steel. Not just ordinary steel, but Steel with innovations such as Graphene. For this edition, Tata Steel is using this unique medal of steel, to communicate this philosophy at the TSK 25K.

#MedalOfSteel launch video: https://youtu.be/Y8UM5D1JhzE

Mr. Chanakya Chaudhary, Vice President Corporate Services, Tata Steel, said: 'This year's inclusion of the Medal of Steel for the 25K finishers is a particularly important milestone. Given the rich legacy of the Tata Group and Tata Steel in particular, along with our strong commitment to a better tomorrow, the medal is a symbol of strength and perseverance. It is a tangible reminder to 'Feel the Spirit.'

VIJAY DIWAS TROPHY: In a show of solidarity with the Services, and to celebrate Vijay Diwas which falls during the week of the event, the TSK 25K is honoured to have the whole-hearted participation of the Eastern Command. Vijay Diwas trophy which was launched last year, continues to serve as an integral challenge of the event. The Trophy is inspired by the momentous Vijay Smarak and is a Rolling Trophy.

Vijay Diwas Trophy will be contested between the Indian Army, Indian Navy and the Indian Air Force with total 30 Teams. Each team will have three-members running the 25K and the aggregate of their individual timings will determine the winner. The top three teams stand to win INR 60,000, INR 42,000 and INR 30,000 respectively.

POLICE CUP: An event of this stature is not possible without the unstinted support from Kolkata Police. To applaud their sporting spirit, there is a special category within the event, i.e. the Police Cup. 40 police teams will be competing in this category. Each team has 3 members, running the 10km and the team with the fastest aggregate time, will be adjudged the winner. The total prize money for this category is INR 66,000.

T10 FINISHERS TEE: As an incentive for runners and to appreciate their efforts, all the overall top 790 men and 190 women finishers in the Open 10K will receive T10 Sports Finishers Tee.

SHUTTLE BUS SERVICE: For the benefit of all 25K and 10K participants, this year a shuttle bus service has been introduced from 24 different locations in the city for a nominal charge.

For 10K - 3:00 am onwards to Bangabasi Ground and return journey from 7:15 am onwards, every 15 minutes
For 25K - 3:30 am onwards to Bangabasi Ground and return journey from 7:15 am onwards, every 15 minutes.

Partners at Tata Steel Kolkata 25K Run:
Channel Partner Star Sports, Hotstar; Sportswear Partner T10 Sports; Driven by Altroz; Timing Partner Seiko; Hydration Partner Bisleri; Recovery Partner Volini Maxx; Energy Drink Partner Fast&Up; Domains and Online Presence Partner GoDaddy; Print Partner The Telegraph; Hospitality Partner The Oberoi Grand Kolkata; Music Entertainment Partner Radio Mirchi; Medical Partner Fortis; Philanthropy Partner India Cares Foundation and promoted by Procam International.

For more information about the Tata Steel Kolkata 25K, visit:
Event website: https://tatasteelkolkata25k.procam.in
Facebook: http://www.facebook.com/TSKolkata25/
Twitter: http://twitter.com/TSK25K
Instagram: http://www.instagram.com/tskolkata25

About Tata Steel
Tata Steel group is among the top global steel companies with an annual crude steel capacity of 33 million tonnes per annum. It is one of the world's most geographically-diversified steel producers, with operations and commercial presence across the world. The group (excluding SEA operations) recorded a consolidated turnover of US $22.67 billion in the financial year ending March 31, 2019. In 2018, Tata Steel acquired Bhushan Steel Ltd (now renamed as Tata Steel BSL Ltd).

A Great Place to Work-Certified organisation, Tata Steel Ltd., together with its subsidiaries, associates and joint ventures, is spread across five continents with an employee base of over 65,000.

Tata Steel retained the 'Global Steel Industry Leader' position in the DJSI 2018. The Company has been recognised as the Climate Disclosure Leader in 'Steel category' by CDP (2017). Besides being a member of the World Steel Climate Action Programme, Tata Steel has won several awards including the Lighthouse recognition for its Kalinganagar Plant - a first in India, Prime Minister's Trophy for the best performing integrated steel plant for 2016-17, 'GreenPro' certification for products (Tata Pravesh Steel Doors, Tata Structura, Tata Pipes) by CII, Authorized Economic Operator (AEO) status (Tier 2) by the Directorate of International Customs (Ministry of Finance, Govt. of India), 'Corporate Strategy Award' by Mint (2018), Golden Peacock Award for Risk Management (2018) and Best Risk Management Framework & Systems Award (2019) by CNBC TV18. The Company also received the 'Most Ethical Company' award from Ethisphere Institute for the eight time (2019), Steel Sustainability Champion (2018) by the World Steel Association, Dun & Bradstreet Corporate Awards (2019), Golden Peacock HR Excellence Award by Institute of Directors (2018), 'Best Companies To Work For' recognition by Business Today, 'Asia's Best Integrated Report' award by the Asia Sustainability Reporting Awards (2017), among several others.

Last year, the Company launched a corporate brand campaign #WeAlsoMakeTomorrow.

To know more, visit www.tatasteel.com| Follow us on

Disclaimer:
Statements in this press release describing the Company's performance may be 'forward looking statements' within the meaning of applicable securities laws and regulations. Actual results may differ materially from those directly or indirectly expressed, inferred or implied. Important factors that could make a difference to the Company's operations include, among others, economic conditions affecting demand/supply and price conditions in the domestic and overseas markets in which the Company operates, changes in or due to the environment, Government regulations, laws, statutes, judicial pronouncements and/or other incidental factors.