Ted Baker : Appointment of Chief Executive Officer

Ted Baker plc

('Ted Baker' or the 'Company')

Appointment of Chief Executive Officer

Ted Baker, the global lifestyle brand, is pleased to announce the appointment of Lindsay Page as the Company's Chief Executive Officer ('CEO') with immediate effect.

Lindsay joined Ted Baker as Group Finance Director in February 1997 and took on the additional role of Chief Operating Officer in July 2014. In December 2018, he was appointed acting CEO. During his 22 years with the Company, he has been instrumental in the development and implementation of many of the strategic initiatives, both in the UK and internationally, which have underpinned the growth and performance of Ted Baker as a global lifestyle brand.

The Nomination Committee is considering further board appointments, which will be announced in due course. As previously announced, David Bernstein will continue to support Lindsay in his capacity as Executive Chairman until a new Non-Executive Chairman is appointed.

David Bernstein CBE, Executive Chairman, said:'We are delighted to confirm the appointment of Lindsay as our new CEO. Lindsay has been a key driving force in Ted Baker's expansion as a global lifestyle brand over the last 22 years. Throughout the process that led to his appointment, Lindsay has demonstrated to myself and the Board his unrivalled knowledge of the business and his clear vision on the opportunities and priorities that lie ahead. He is exceptionally well regarded by our teams and our partners, making him the outstanding candidate for the role.

On behalf of the Board and everyone at Ted Baker, we congratulate Lindsay on his appointment and wish him well in his new role.'

Lindsay Page, Chief Executive Officer, said:'I am delighted to have been chosen by the Board to be the Company's new CEO. We have a strong brand and outstanding teams around the world, and I am confident that together we will continue to build on our success and continue to develop Ted Baker as a global lifestyle brand.'

Enquiries:

Ted Baker Plc

David Bernstein, Executive Chairman Tel: + 44 (0) 20 7255 4800

Charles Anderson, Finance Director & Company Secretary

Phil Clark, Commercial Director

Hudson Sandler LLP (public relations)Tel: [phone]

Michael Sandler / Hattie O'Reilly / Nick Moore

[e-mail]

Media images available for download at:

http://www.tedbakerplc.com/ted/en/mediacentre/imagelibrary

Notes to Editors

Ted Baker Plc - 'No Ordinary Designer Label'

Ted Baker is a global lifestyle brand distributing across five continents through its three main distribution channels: retail (including e-commerce); wholesale; and licensing.

Ted Baker has 560 stores and concessions worldwide, comprised of 201 in the UK, 122 in Europe, 130 in North America, 98 in the Middle East, Africa and Asia, and 9 in Australasia.

We offer a wide range of collections including Menswear; Womenswear; Global; Phormal; Endurance; Colour By Numbers; Accessories; Bedding; Childrenswear; Eyewear; Footwear; Fragrance and Skinwear; Gifting and Stationery; Jewellery; Lingerie and Sleepwear; Luggage; Neckwear; Rugs; Suiting; Technical Accessories; Tiles; and Watches.