Tesco : introduces special ‘Clubcard Prices’ for customers to celebrate 100 years of great value

7 May 2019

• Clubcard customers given extra thank you with introduction of 'Clubcard Prices'. • 19 million Clubcard holders will pay up to 50 per cent less for selected products throughout May as part of Tesco's Centenary celebrations. • It is the first time a major supermarket has offered loyalty card holders lower prices at the checkout.

From Tuesday 7 May, Tesco's 19 million Clubcard holders will pay between 15 and 50 per cent less on selected products including coffee, pet food, televisions, BBQs and F&F clothing, as it introduces 'Clubcard Prices'.

The lower prices, which run throughout May, are part of the supermarket's Centenary celebrations and are a thank you to its millions of loyal customers, meaning that they will get the very best value on some of their favourite items.

It is the first time that a major UK supermarket has offered lower prices to loyalty card holders.

The new discounted prices will be available in store and online. To get the Clubcard Prices, existing Clubcard holders just need to tap their card or scan the Clubcard app at the till. Customers who don't have a Clubcard can get the discounts by downloading the app and registering which takes just a few minutes. Online customers will get their discounts automatically and will show on their final customer delivery note.

Alessandra Bellini, Tesco Chief Customer Officer, said: 'Clubcard continues to be the most rewarding loyalty scheme in the sector. As we are celebrating 100 years of great value, we wanted to say a big thank you to our millions of loyal Clubcard customers with special lower prices just for them.'

Tesco launched the original and ground-breaking Clubcard in 1995 and updated it in 2017 with a contactless card, which enables customers to simply tap at the checkout to add their points. Improvements to the Tesco Clubcard app have meant that new customers can now use it to sign up to Clubcard while they shop in store. Any existing customers can access their vouchers at the checkout, at the touch of a button. The improved Clubcard app allows customers to get their vouchers more quickly by downloading them into the app. This has resulted in an increase of users by 34% year on year (2018).

Shoppers get one point for every pound they spend (one point for every £2 with Tesco fuel) and can redeem them for money-off vouchers to spend on their groceries. Alternatively, they can redeem them for three times their value with Tesco's 140 plus Reward Partners including Pizza Express and Cineworld.

Examples of some of the Clubcard Prices available to Clubcard customers in large stores:

Product	Clubcard Price	Usual price	Discount
Nescafe Espresso Instant Coffee 100g	£2.24	£4.49	50%
Nescafe Gold Origins Uganda Kenya 100g	£2.24	£4.49	50%
Tesco Gold Instant Coffee 200g	£1.99	£2.99	33%
Sharp 40 inch smart full HD TV with Freeview Play	£199.00	£269.00	26% (Save £70.00)
Heinz Tomato Ketchup 250g	£0.60	£1.20	50%
F&F Light shower resistant jacket	£21.75	£29.00	25%
Grill Chef by Landamann 3 Burner BBQ	£100	£200	50%
Felix cat food mixed selection in jelly 40x100g	£8.50	£10.00	15%

ENDS

Notes to editors:

Selected Stores. Subject to availability. Delivery charges may apply. Offer valid from 07/05 to 26/05. To qualify you must present your Clubcard/app at the time of purchase.

Faster Vouchers T's and C's:

*For full terms and conditions, see tesco.com/clubcard

Faster Vouchers will be unavailable for two weeks just before your May, August, November and February statements are due.

For more information please contact the Tesco Press Office on 01707 918 701
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