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MarketScreener Homepage  >  Equities  >  Nyse  >  The Coca-Cola Company    KO

THE COCA-COLA COMPANY

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Beyond the Bottle: Coca-Cola Licensing Navigates New Categories, Products and Partnerships

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12/03/2019 | 04:01am EST

Coca-Cola is rolling out a series of food licensing collaborations fans never knew they were hungry and thirsty for: until now.

The Ferrero Group, Italian makers of Tic Tac, recently launched Tic Tacs made with Coca-Cola in 70 countries. These special-edition treats, the first-ever mints fused with the refreshment of Coca-Cola, will roll out in Australia and New Zealand around the turn of the new year, followed by the United States in the spring and Brazil in the summer.

"It's like a new frontier," said Michelle Moorehead, vice president of Global Licensing and Retail, The Coca-Cola Company. "It's something we haven't seriously explored before, but it's an area that definitely has potential."

Moorehead's team manages parterships with makers of licensed merchandise featuring the Coca-Cola brand, from drinkware and collectibles, to home decor and apparel.

"In the case of Tic Tac, both brands are appreciated all over the world, and are perfect for sharing and connecting people," she said. "We felt our common brand equities around taste and refreshment made this the perfect marriage."

The Global Licensing and Retail group also recently partnered with a leading manufacturer of snack mixes to create Honest Snacks. The snacks currently are only sold in company-owned retail stores in Atlanta, Orlando and Las Vegas, but may soon expand to the quick-service restaurant channel based on demand.

"We're meeting consumers where they are," explained Moorehead. "Parents who see a lack today in healthy snacks for their children already have confidence in the Honest brand and have become early adopters."

In November, Snack Pack Fanta Gel snacks joined Conagra Brands' lineup of popular puddings and gels in the U.S.

These extensions of the brand not only represent the company's commitment to innovative growth paths, but also an amplified degree of collaboration with iconic partners. More product brand extensions and collaborations are planned for later this year and into 2020.

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(C) 2019 M2 COMMUNICATIONS, source M2 PressWIRE

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Financials (USD)
Sales 2019 37 018 M
EBIT 2019 10 284 M
Net income 2019 8 887 M
Debt 2019 32 915 M
Yield 2019 2,83%
P/E ratio 2019 28,3x
P/E ratio 2020 25,4x
EV / Sales2019 7,47x
EV / Sales2020 7,15x
Capitalization 243 B
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Mean consensus OUTPERFORM
Number of Analysts 24
Average target price 59,14  $
Last Close Price 56,82  $
Spread / Highest target 12,6%
Spread / Average Target 4,08%
Spread / Lowest Target -4,96%
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Managers
NameTitle
James Quincey Chairman & Chief Executive Officer
Brian John S. Smith President & Chief Operating Officer
John Murphy Chief Financial Officer & Executive Vice President
Nancy W. Quan Chief Technology Officer & Senior Vice President
Barry N. Simpson Chief Information Officer & Senior Vice President
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