December 24, 2019 (PPI-OT)

Following is the text of press release issued by Gilani Research Foundation

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According to a Gilani Research Foundation Survey carried out by Gallup and Gilani Pakistan, 22% Pakistani TV viewers claim that their favourite advertisement shown on the TV over the past year was the Coca-Cola advertisement.

A representative sample of men and women that were TV viewers from across the four provinces was asked, "Thinking about all the commercial/advertisements shown on the TV over the past one year, which commercial/advertisement was your favourite?" In response, 22% of TV viewers that responded said their favourite commercial/advertisement in the past year was the Coca-Cola advertisement while 8% claimed their favourite commercial was the Sooper biscuits ad, 7% said Fair and Lovely, 6% chose the Ariel advertisement and 5% each chose the Lemon Max, Pepsi and Surf Excel ads. 44% reported other advertisements.

The study was released by Gilani Research Foundation and carried out by Gallup and Gilani Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 1,200 men and women in urban and rural areas of all four provinces of the country, during Oct 07 -Oct 20, 2019. The error margin is estimated to be approximately ± 2-3 percent at the 95% confidence level.

For more information, contact:Group Manager,Gilani Research FoundationIslamabad, PakistanTel: +92-51-2655630E-mail: fatima.idrees@gilanifoundation.comWebsite: http://www.gilanifoundation.com/

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© Pakistan Press International, source Asianet-Pakistan