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The Coca-Cola Company : "Take It To The Park" This Summer To Make a Little Activity Go a Long Way for Your Favorite Park

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06/06/2013 | 04:35pm CEST

Coca-Cola challenges Americans to get active outdoors as part of its overall commitment to help people rediscover the joy of being active

Did you know that a run in the park or a family game of soccer could be worth $100,000? This summer, being active outdoors has never been more rewarding as Coca-Cola kicks off the fourth-annual America Is Your Park campaign. Starting today, people can get active on behalf of their favorite park to help it win money for improvements and the title of "America's Favorite Park."

"Through America Is Your Park and all of Coca-Cola's summer programs, we hope to show people how fun and rewarding it can be to get moving outdoors," said Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola USA. "We set a goal to inspire 3 million people to get moving this summer and there's no better place to start than at the park."

This year, the more people move, the more votes they can earn for their favorite park. By registering at Coke.com/Parks and linking foursquare and MapMyFitness accounts, individuals can "Take It To The Park" for even more opportunities to turn physical activity into votes:

1) Earn 10 votes each day by logging at least 20 minutes of physical activity using MapMyFitness

2) Earn five (5) votes per day by "checking in" at a park via foursquare

3) Earn one (1) vote by clicking online at www.Coke.com/Parks using a computer or smartphone

To encourage more activity outdoors, votes will be doubled on "National Get Outdoors Day" (June 8), the first day of summer (June 21) and the last weekend of voting (July 13 and 14). National Get Outdoors Day is led by the USDA Forest Service and the American Recreation Coalition to encourage healthy, active outdoor fun at sites across the nation.

The three parks that receive the most votes by July 15, 2013 will be awarded recreation grants in the following amounts: First Place - $100,000; Second Place - $50,000; and, Third Place - $25,000. In addition, a $15,000 grant will be awarded at random to another park that places in one of the remaining top 25 spots. These recreation grants are provided to help restore, rebuild or enhance activity areas in national, state or local parks where people can play and be active.

Spreading Activity Across America This Summer

There are many ways people can "Take It To The Park," but it all starts with getting active. Recently, Coca-Cola announced a commitment to inspire as many as 3 million people to get their "fun on" this summer by making activities and sports gear available. Through the "Get The Ball Rolling" initiative, the Company will use its programs and events to make sure that people rediscover the joy and fun of being active this summer.

  • To encourage people to get outside and enjoy active fun, Coca-Cola is giving away fitness activity trackers and up to 100,000 soccer balls at major events and online at www.MyCokeRewards.com all summer.
  • Host a family picnic in the park with your favorite SUBWAY? restaurant sandwiches and get a family game of soccer started. And then turn that activity into votes for your favorite park by "checking in" via foursquare or logging activity on MapMyFitness. In support of active, healthy living programs, SUBWAY is the exclusive America Is Your Park partner for the third year in a row.
  • Around the country, the Coca-Cola Swelter Stopper will also be making stops to help people beat the heat and get active. The Swelter Stopper is an award-winning mobile activity unit that will cool things down at more than 100 events throughout the summer. Blasts of frosty air will provide refreshing relief from the summertime heat and a DJ will crank up the volume. Visitors can also enjoy interactive gaming, a video studio and photo station.
  • Coca-Cola Happiness Trucks will also be rolling into town at a series of dancing and activity events across the country. The interactive vehicles will inspire people to get on their feet and move to the beat of some of the hottest music of the summer.

Coca-Cola Commitment to Physical Activity and Parks

The Coca-Cola Foundation will expand its Troops for Fitness program in key cities across the country throughout 2013. Launched last fall in Chicago, the program taps returning service veterans to teach military-style fitness classes and nutritional techniques to families in communities most in need of wellness services.

Coca-Cola has supported efforts to maintain and rebuild parks across the nation for more than 40 years. The Company has donated more than $14 million to date in recreation grants and partnerships to help keep families active in the great outdoors. Through America Is Your Park, Coca-Cola is continuing its partnership with the National Park Foundation, America's State Parks and the National Recreation and Park Association.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

About SUBWAY® Restaurants

Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey - one that has made it possible for thousands of individuals to build and succeed in their own business.

With more than 39,000 locations in 102 countries, the world's largest restaurant chain - mostly through its franchisees - provides more than 400,000 job and career opportunities worldwide. For more information about SUBWAY® brand's commitment to the planet visit subway.com. Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subway. SUBWAY® is a registered trademark of Doctor's Associates Inc. For more information, visit www.subway.com.

About MapMyFitness

Headquartered in Austin, Texas, MapMyFitness is the health and fitness technology company that powers the Internet's largest social network of fitness enthusiasts. The MapMyFitness suite of website and mobile applications, under the MapMyRun and MapMyRide flagship products, uses built-in GPS technology to provide users worldwide with the ability to map, record and share their exercise routes and workouts in an online database. In addition, users have access to a searchable database of over 80 million global routes, online training tools, nutrition tracking, fitness calculators, event listings, and the ability to easily share their activities with friends. MapMyFitness integrates with more than 200 device and app partners, allowing users to sync data seamlessly to the MapMyFitness platform. For more information, visit www.mapmyfitness.com.

About foursquare

Foursquare is a free mobile application that helps you and your friends make the most of where you are. Wherever you go, you can use Foursquare to share and catalog all of your experiences. Looking for inspiration for what to do next? Open up the app to get personalized recommendations and deals based on where you, your friends, and people with your tastes have already been. For more information, visit foursquare.com.

America Is Your Park Website: www.Coke.com/Parks

Campaign Hashtag: #TakeItToThePark

The Coca-Cola Company
Katie Condon, 404-676-8006

© Business Wire 2013
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Financials ($)
Sales 2018 31 830 M
EBIT 2018 10 616 M
Net income 2018 8 551 M
Debt 2018 27 876 M
Yield 2018 3,34%
P/E ratio 2018 24,51
P/E ratio 2019 20,92
EV / Sales 2018 7,10x
EV / Sales 2019 6,84x
Capitalization 198 B
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Mean consensus OUTPERFORM
Number of Analysts 26
Average target price 51,0 $
Spread / Average Target 9,4%
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James Quincey President, Chief Executive Officer & Director
Ahmet Muhtar Kent Chairman
Kathy N. Waller CFO, President-Enabling Services & Executive VP
Eddie R. Hays Chief Technical Officer & Senior Vice President
Barry N. Simpson Chief Information Officer & Senior Vice President
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COCA-COLA HBC7.89%12 501