Interpublic of : IPG to Mark Spirit Day and Support Anti-Bullying Efforts
October 15, 2019 at 03:48 pm EDT
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In 2018, for the first time, IPGLBT, Interpublic Group's business resource group for our lesbian, gay, bisexual, transgender, and queer employees and their allies, created a Spirit Day Guide that provides information about bullying - how to spot it, what its effects are, as well as strategies and resources on how to help those affected.
This year, following on the success of the Guide, IPGLBT has partnered with Octagon to create collateral that agencies can use in their local offices to inform their employees about bullying, its effect on LGBTQ+ youth, and to encourage their participation in Spirit Day on Thursday, October 17. Spirit Day is an opportunity to take a visible stand in support of LGBTQ youth and against bullying.
The campaign includes posters, a table tent, a one-pager for desk drop, and a looping presentation full of information on statistics, warning signs, and tips on how to help those who may be experiencing bullying.
IPG employees are asked to wear purple on Spirit Day, take a selfie or group picture for social media (#IPGhasSpirit), and to download the guide to learn more.
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Interpublic Group of Companies Inc. published this content on 15 October 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 October 2019 19:47:01 UTC
The Interpublic Group of Companies, Inc. is a world leader in publicity and marketing services. The group designs and executes publicity campaigns and supplies consulting, media space purchasing, strategic planning, direct marketing, public relations, institutional communication, and other services. Net sales break down by activity network as follows:
- integrated agency network (85.8%): Draftfcb, Lowe, McCann, Campbell-Ewald, Hill Holliday, etc.;
- specialized agency network (14.2%): primarily Weber Shandwick, FutureBrand, DeVries, GolinHarris, Jack Morton and Octagon Worldwide.
Net sales break down geographically as follows: the United States (64.6%), the United Kingdom (8.2%), Europe (8.5%), Asia-Pacific (8.8%), Latin America (4%) and other (5.9%).