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MarketScreener Homepage  >  Equities  >  Nasdaq  >  The Kraft Heinz Company    KHC

THE KRAFT HEINZ COMPANY

(KHC)
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Kraft Heinz names Campbell executive to head U.S. business

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01/08/2020 | 01:08pm EST
FILE PHOTO: DJ O'Keefe and his sister Dallas pose for a photo with the Oscar Mayer Weiner Mobile at the annual Berkshire Hathaway shareholder meeting in Omaha

Kraft Heinz Co on Wednesday named Campbell Soup Co executive Carlos Abrams-Rivera president of its U.S. business, the Heinz ketchup maker's latest executive hire as it aims to revitalize its business after a troubling year.

New Kraft Heinz Chief Executive Miguel Patricio had been managing the Chicago-based company's U.S. business since he took over in July. The unit, which makes Oscar Mayer bacon and Velveeta cheese, is Kraft Heinz's biggest contributor to sales.

Abrams-Rivera, 52, has previously worked at Kraft Heinz and Mondelez International Inc and will start his new role at Kraft Heinz on Feb. 3. Most recently, Abrams-Rivera managed Campbell's snacks division.

Kraft Heinz will share details about Abrams-Rivera's U.S. strategy in the first quarter, Patricio said in an interview.

He said the company plans to invest more in media - which includes advertising, brand development and packaging - but declined to say how much it would spend this year.

Analysts and investors have criticized Kraft Heinz for underinvesting in branding, advertising and innovation at a time when grocers like Walmart and Kroger are aggressively making cheaper own-brand products similar to those made by Kraft Heinz.

Over the past year, Kraft Heinz has withdrawn its full-year outlook, written down the value of several key brands and assets by more than $15 billion, and struggled to overcome competition from retailers' private-label brands.

It also disclosed in February that it had been subpoenaed by the U.S. Securities and Exchange Commission over an investigation into its accounting practices.

Aiming to revitalize Kraft Heinz, Patricio, a veteran marketing executive, was brought in from Anheuser-Busch InBev. Since Patricio's move was announced in April, Kraft Heinz's Chief Marketing Officer Eduardo Luz has stepped down and is yet to be replaced. The company's head of finance David Knopf has also left, and earlier this week, Kraft Heinz named Flavio Torres its new head of global operations.

Shares of the company, down 36% since it announced a major writedown and the SEC investigation in February, were down about 1% in afternoon trading.

(Reporting by Richa Naidu; editing by Nick Macfie, Nick Zieminski and Bernadette Baum)

By Richa Naidu

Stocks mentioned in the article
ChangeLast1st jan.
ANHEUSER-BUSCH INBEV -1.07% 69.99 Delayed Quote.-2.70%
CAMPBELL SOUP COMPANY 0.80% 48.96 Delayed Quote.-1.74%
CHEESE FUTURES (CSC) - CMG (ELECTRONIC)/C1 -0.06% 1.807 End-of-day quote.-11.68%
CSC HOLDINGS LIMITED 0.00% 0.02 End-of-day quote.-13.04%
INNOVATION INC. -2.72% 2436 End-of-day quote.8.27%
KROGER 0.25% 28.44 Delayed Quote.-2.00%
MAYER HOLDINGS LIMITED 0.00% 0.24 End-of-day quote.12.15%
MONDELEZ INTERNATIONAL, INC -0.04% 55.44 Delayed Quote.0.69%
THE KRAFT HEINZ COMPANY 0.03% 30.68 Delayed Quote.-4.54%
WALMART INC. -0.25% 115.81 Delayed Quote.-2.73%
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Financials (USD)
Sales 2019 25 042 M
EBIT 2019 5 031 M
Net income 2019 2 725 M
Debt 2019 27 841 M
Yield 2019 5,22%
P/E ratio 2019 13,3x
P/E ratio 2020 12,1x
EV / Sales2019 2,61x
EV / Sales2020 2,59x
Capitalization 37 453 M
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Technical analysis trends THE KRAFT HEINZ COMPANY
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TrendsNeutralBullishBearish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus HOLD
Number of Analysts 21
Average target price 32,45  $
Last Close Price 30,67  $
Spread / Highest target 63,0%
Spread / Average Target 5,80%
Spread / Lowest Target -25,0%
EPS Revisions
Managers
NameTitle
Miguel Patricio Chief Executive Officer
Bruno Keller President
Alexandre Behring da Costa Chairman
Flavio Torres Head-Global Operations
Paulo Basilio Global Chief Financial Officer
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