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MarketScreener Homepage  >  Equities  >  Nyse  >  Procter & Gamble Company    PG

PROCTER & GAMBLE COMPANY

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The Procter & Gamble Company : P&G Sponsors More Than 150 World-Class Athletes at the London 2012 Olympic Games

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07/29/2012 | 10:45am EDT

Brand-sponsored athletes include Michael Phelps, Lin Dan, Rudy Fernandez, Roger Federer, Felipe Franca and Nevin Yanit

Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today introduced the lineup of more than 150 athletes the company and its brands are sponsoring at the London 2012 Olympic and Paralympic Games.

Gillette, a P&G brand, partnered with a team of 24 world-class athletes from 18 countries that will  ...

Gillette, a P&G brand, partnered with a team of 24 world-class athletes from 18 countries that will represent the world's leading male grooming brand at the 2012 Olympic Games in London. (Photo: Business Wire)

The team of international athletes represents P&G and 34 leadership brands including Pampers®, Tide®/Ariel®, Pantene®, Head & Shoulders®, Duracell® and Gillette®. The team has been selected from 48 countries and includes approximately 70 men and more than 80 women.

These athletes will also serve as ambassadors for P&G brands. They will be featured in advertising and retail programs in more than four million stores around the world. Examples of P&G brand campaigns include:

  • Gillette - "A Great Start Every Day" campaign featuring Swiss tennis player Roger Federer, British cyclist Sir Chris Hoy, Chinese Badminton player Lin Dan, Brazilian swimmer Felipe Franca, and American swimmer Ryan Lochte
  • Ariel & Tide - "Proud Keeper of Your Country's Colours" campaign featuring Turkish runner Nevin Yanit and Mexican pentathlete Oscar Soto
  • Pampers - "Celebrating Babies' Unique Spirit of Play" campaign featuring U.S. beach volleyball player Kerri Walsh Jennings and British marathoner Paula Radcliffe
  • Pantene - "Keep Shining" campaign featuring Argentine tennis player Gisela Dulko, Mexican diver Paola Espinosa, and American swimmer Natalie Coughlin
  • Head & Shoulders - "Wash in Confidence" featuring American swimmer Michael Phelps and French handball player Nikola Karabatic

"We are delighted to introduce P&G's family of athletes to the world. The world-class Olympians we're sponsoring embody the dedication, passion and commitment that inspires us as a company," said Marc Pritchard, P&G's Global Brand Building Officer.

Rudy Fernandez, Spanish basketball player and Brand Ambassador for Gillette, said, "As Olympic athletes, we have a real opportunity to inspire others, and as part of P&G's program, we are given the support to help us do that. P&G makes a difference to the everyday life of people in all corners of the globe. I am very happy to be able to say that I am on their team."

In addition to supporting more than 150 of the world's top athletes, P&G is also using its voice at the London 2012 Olympic Games to recognize a special person behind every athlete: Mom. P&G will serve the Moms of Olympians in London at the P&G Family Home, which is a home away from home where Moms and families of Olympians can relax and be together during the Olympic Games.

P&G's Thank You Mom campaign is the most far-reaching campaign in P&G's 175-year history. The campaign is being brought to life through a variety of media channels from April through August.

As part of the campaign, P&G has created a series of video tributes called "Raising an Olympian" that tell the athletes' stories through the eyes of their Moms. See the story of Lolo Jones's journey to the London 2012 Olympic Games on YouTube here.

P&G has also made a commitment to raise $5 million to support local youth sports programs through a portion of sales and donations from the company's leadership brands including Pampers, Tide, Gillette and Pantene.

P&G's Family of Athletes

Athlete Brand Sport Country
Emanuel (Manu) Ginóbili Gillette Basketball Argentina
Gisela Dulko Pantene Tennis Argentina
Ludwig (Lupo) Paischer P&G Judo (60 kg) Austria
Eamon Sullivan Gillette, Head & Shoulders, P&G Swimming Australia
Emily Seebohm P&G, Pantene Swimming Australia
Emma Moffatt Metamucil Triathlon Australia
Azerbaijan Wrestling Team Febreze/Ambi Pur Wrestling Azerbaijan
Bruna Leal Pantene Gymnastics (Artistic) Brazil
Fabiana Murer Tide/Ariel Athletics (Pole Vault) Brazil
Felipe Fran?a (da) Silva Gillette Swimming Brazil
Jaqueline Carvalho Pantene Volleyball Brazil
Jorge (Murilo) Endres Gillette, P&G Volleyball Brazil
Paula Pequeno Oral Care Volleyball Brazil
Paulo Ganso ("Ganso") Gillette Football Brazil
Thomaz Bellucci Gillette Tennis (Singles) Brazil

Adam van Koeverden

P&G Kayak (K1) Canada
Alexandre Despatie Gillette Diving (3m) Canada
Christine Sinclair Tide/Ariel Football Canada
Clara Hughes Secret Cycling (Road) Canada
Josh Cassidy (P) P&G Athletics (Wheelchair-800, 1500, 5000m) Canada
Mary Spencer COVERGIRL Boxing (Women's Middleweight) Canada
Paula Findlay Female Beauty Triathlon Canada
Simon Whitfield Duracell Triathlon Canada
Tomás González Sepulveda Gillette Gymnastics (Artistic) Chile
Chen Yibing P&G Gymnastics (Artistic) China
He Wenna (Wen Na) P&G, Oral Care Gymnastics (Trampoline) China
Jiang Tingting Hair Care Synchronized Swimming China
Jiang Wenwen Hair Care Synchronized Swimming China
Lin Dan Gillette, P&G Badminton China
Liu Xiang Safeguard Athletics (110mH) China
Wu Minxia P&G, Pantene Diving (1m, 3m) China
Mariana Pajon Tide/Ariel Cycling - BMX Colombia
Barbora Spotakova P&G Athletics (Javelin) Czech Republic
Michael Maze P&G Table Tennis Denmark
Aya Medany P&G Modern Pentathlon Egypt
Farida Osman P&G Swimming Egypt
Hesham Mesbah Tide/Ariel Judo (90 kg) Egypt
Tamer Salah P&G Taekwondo (58g) Egypt
Alain Bernard Gillette Swimming France
Nikola Karabati? Head & Shoulders, P&G Handball France
Britta Steffen Braun, P&G Swimming Germany
Paul Biedermann Gillette Swimming (Freestyle) Germany
Ben Rushgrove (P) P&G Corporate Athletics (T36) Great Britain
Chris Hoy, (Sir Chris Hoy) Gillette Cycling (Track) Great Britain
Jenna Randall Braun Synchronized Swimming Great Britain
Jessica Ennis Olay Athletics (Heptathlon) Great Britain
Keri-anne Payne Max Factor, Oral Care Swimming (Open Water) Great Britain
Lee Greatbatch (P) P&G Football Great Britain
Liam Tancock Gillette Swimming Great Britain
Lora Turnham (P) P&G Cycling Great Britain
Mark Cavendish Head & Shoulders Cycling (Road) Great Britain
Paula Radcliffe Dish Care, P&G, Pampers Athletics (Marathon) Great Britain
Sophia Warner (P) P&G Athletics (T35) Great Britain
Victoria Pendleton Pantene Cycling (Track) Great Britain
Periklís Iakovákis P&G Athletics (400m Hurdles) Greece
Rosanna Sze Hang Yu P&G Swimming Hong Kong
Shek Wai-hung P&G Gymnastics (Artistic) Hong Kong

Mary Kom (Mangte Chungneijang Merykom)

P&G Boxing (Women's Flyweight) India
Saina Nehwal P&G Badminton India
Chloe Magee P&G Badminton (Women's Singles) Ireland
Katie Taylor P&G Boxing (Women's Lightweight) Ireland
Martyn Irvine P&G Cycling (Track - Omnium) Ireland
Michael McKillop (P) P&G Athletics (T37 - 800m) Ireland
Alice Schlesinger P&G Judo (63kg) Israel
Anastasia Gloushkov P&G Synchronized Swimming (duets) Israel
Gal Nevo P&G Swimming (200m Fly, 200&400 IM) Israel
Gideon Kliger P&G Sailing Israel
Neta Rivkin P&G Gymnastics (Rhythmic) Israel
Sergei Richter P&G Shooting (Air Rifle 10m) Israel
Fabio Scozzoli Gillette Swimming Italy
Veronica Campbell- Brown Always Athletics Jamaica
Aya Terakawa Pantene Swimming Japan
Homare Sawa P&G Football Japan
Karina Maruyama Oral-B Football Japan
Serik Sapiyev P&G Boxing (69kg) Kazakhstan
David Rudisha Safeguard Athletics (400m) Kenya
Moses Masai P&G Athletics (10,000m) Kenya
Yeon-Jae Son P&G, Pantene/Whisper Gymnastics (Rhythmic) Korea
Yong-Dae Lee Gillette, Head and Shoulders, P&G Badminton (Men's Doubles) Korea
Pandelela Rinong P&G Diving (10m) Malaysia
Juan René Serrano (Gutierrez) Safeguard Archery Mexico
Oscar Soto P&G, Tide/Ariel Athletics (Modern Pentathlon) Mexico
Paula Espinosa P&G, Pantene Diving (3m, 10m) Mexico
Halima Hachlaf Tide/Ariel Athletics (800m) Morocco
Sanaa Atabrour P&G Taekwondo (40kg) Morocco
Siham Hilali P&G Athletics (1500m) Morocco
Alison Shanks P&G Cycling (Track) New Zealand
Blessing Okagbare P&G Athletics (Long Jump, 100m) Nigeria
Sohail Abbas Safeguard Field Hockey Pakistan
Mark Anthony Barriga P&G Boxing (Light Flyweight) Philippines
Gladis Tejeda Pucuhuaranga Tide/Ariel Athletics (Marathon) Peru
Mario Bazán Gillette Athletics (1500, 3000, 5000m) Peru
Magdalena Piekarska Discreet Fencing (Epee) Poland
Monika Pyrek Venus Athletics (Pole Vault) Poland
Jéssica (Jess) Augusto P&G Athletics (Long Distance) Portugal
Ana Maria Branza P&G Fencing (Epee - Indiv. & Team) Romania
Camelia Potec Tide/Ariel Swimming Romania
Cristina Bujin Discreet Athletics (Triple Jump) Romania
Aleksander Shustov Head & Shoulders Athletics (High Jump) Russia
Evgeniya Kanaeva (Yevgeniya Kanayeva) Pantene, Venus Gymnastics (Rhythmic) Russia
Natalia Ishchenko Braun Synchronized Swimming Russia
Nikita Lobintsev Gillette Swimming (Relay only) Russia
Yuliya Chermoshanskaya Discreet Athletics (100m) Russia
Amanda Dlamini P&G Football South Africa
Burry Stander P&G Cycling (Mtn Bike-XCountry) South Africa
Cameron van der Burgh P&G Swimming (100m Breast, 4x100 & 4x200m Med Relay) South Africa
Caster Semenya P&G Athletics (800m) South Africa
Khotso Mokoena P&G Athletics (Long Jump) South Africa
Noko Matlou P&G Football South Africa
Juan Carlos Navarro Head & Shoulders Basketball Spain
Mireia Belmonte Braun Swimming (200, 400, 800 Free; 200, 400 IM; 200 Fly) Spain
Rudy Fernandez Gillette Basketball Spain
Angelica Bengtsson P&G Athletics (Pole vault) Sweden
Carolina Klüft Max Factor Athletics (Long Jump) Sweden
Nicola Spirig P&G Triathlon Switzerland
Roger Federer Gillette Tennis Switzerland
Cheng Shao-Chieh P&G Badminton Taiwan
Chuang Chih-Yuan P&G Table Tennis Taiwan
Yuan Shu-Qi (Shu-Chi) P&G Archery Taiwan
Sutiya Jiewchaloemmit P&G Shooting (Shotgun) Thailand
Neslihan Yigit P&G Badminton Turkey
Nevin Yanit Tide/Ariel Athletics (100m Hurdles) Turkey
Riza Kayaalp P&G Wrestling (GR 120kg) Turkey
Andriy (Andrii) Govorov Gillette Swimming Ukraine
Allyson Felix Oral Care Athletics (200m) United States
Ashton Eaton P&G Athletics (Decathlon) United States
Brenda Villa P&G (Costco) Water Polo United States
Diana Lopez P&G Duracell Taekwondo (Featherweight) United States
Gabrielle Douglas P&G Gymnastics (Artistic) United States
Hunter Kemper Duracell Triathlon United States
Jennifer (Jen) Kessy COVERGIRL Beach Volleyball United States
Jerome Singleton (P) Gillette Athletics (T44) United States
John Orozco P&G Gymnastics (Artistic) United States
Jordyn Wieber P&G Gymnastics (Artistic) United States
Kerri Walsh Pampers, P&G Beach Volleyball United States
Lolo Jones P&G (Family Dollar) Athletics (100m hurdles) United States
Lopez Lomong Tide/Ariel, P&G Athletics (5000m) United States
Mallory Weggemann (P) P&G Swimming United States
Marlen Esparza COVERGIRL Boxing (Women's Light Flyweight) United States
Michael Phelps Head & Shoulders Swimming United States
Natalie Coughlin Pantene Swimming United States
Ryan Lochte Gillette Swimming United States
Sarah Hammer Tide/Ariel Cycling (Track) United States
Sarah Robles P&G Weightlifting (+75kg) United States
Steven Lopez Oral Care Taekwondo (Welterweight) United States
Timothy Wang Old Spice Table Tennis United States
Tyson Gay Gillette Athletics (100m) United States
USA Gymnastics P&G, Always, Gymnastics (sponsor of both USA women's and men's gymnastic teams) United States
Albert Subirats Gillette Swimming Venezuela
Angie Gonzales Tide/Ariel Cycling (Track) Venezuela

For a full list of assets and information related to the P&G Thank You Mom campaign, including photos and video, visit www.PGThankYouMomMediaCenter.com. For assets related to P&G's team of sponsored athletes, please click here.

About Procter & Gamble

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50357670&lang=en

P&G Central Press Office
Tel: +44 020 3657 7734
Email: PG2012.im@pg.com


© Business Wire 2012
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