Cosmetics marketing solutions company uses Thinfilm's NFC technology
to enhance cosmetics brands' ability to gather and utilize first-party consumer
OSLO, Norway, October 2, 2017 - Thin Film Electronics ASA ("Thinfilm") (OSE:
THIN; OTCQX: TFECY), a global leader in NFC (near field communication) mobile
marketing and smart packaging solutions, announced today a collaboration with
"The goal of CMSmartconnect is to deliver compelling marketing strategies and
mobile-optimized microsite content for cosmetics brands. With Thinfilm, we have
created a complete solution for effective mobile marketing on cosmetics
packaging," said Jeremy Cohen, Co-Founder of CMSmartconnect. "Thinfilm's NFC
solutions allow brands to create a digital identity for their products,
combining Thinfilm's unique SpeedTap(TM) tag technology with the CNECT(TM)
campaign management platform. Using CNECT, cosmetics brands can determine the
effectiveness of campaigns in real time, creating highly personalized mobile-
centric marketing strategies."
"We're pleased that CMSmartconnect selected our NFC solution as the foundation
of their market offerings," said Davor Sutija, CEO of Thinfilm. "With over 65
years of experience in the cosmetics industry, the co-founder of Knoll
Packaging, Jeremy Cohen, has teamed up with industry veteran Gary Montalbano to
bring NFC technology to cosmetics packaging. This opens new opportunities for
brands to connect directly with their customers, build brand loyalty and grow
their market share."
Thinfilm will conduct a workshop entitled 'Add Digital Experiences to Physical
Products' at Luxe Pack Monaco on October 3(rd) from 11:30am - 12:00pm. Thinfilm
and CMSmartconnect will also host a session on "NFC Technology and Packaging:
The Next Marketing Milestone" on October 3(rd) from 11:00am - 12:00pm.
Conference attendees can also visit the Thinfilm team at booth #AC31 in the
Connect to Luxury Digital Village.
About Thin Film Electronics ASA
Thinfilm is a global leader in NFC mobile marketing and smart-packaging
solutions using printed electronics technology. The Company creates printed
tags, labels, and systems that include memory, sensors, displays, and wireless
communication - all at a cost-per-function unmatched by conventional electronic
Thinfilm offers end-to-end mobile marketing solutions that feature hardware,
label/packaging integration services, and comprehensive cloud-based management,
reporting and analytics. Collectively, these components deliver a powerful 1-to-
1 digital marketing platform through which brands of all sizes can connect
directly with consumers, all with the simple tap of a smartphone. The resulting
disintermediation of search engines, online marketplaces, and social platforms
empowers brands to control messaging, enhance consumer dialogue, build loyalty,
increase engagement, and drive sales.
Thinfilm's roadmap integrates technology from a strong and growing ecosystem of
partners to bring intelligence to everyday, disposable items. Its mission is to
effectively extend the traditional boundaries of the Internet of Things to fuel
the Internet of Everything.
Thin Film Electronics ASA is a publicly listed company in Norway with global
headquarters in Oslo, Norway; US headquarters in San Jose, California; and
offices in Linköping, Sweden; San Francisco; London; and Shanghai. For more
information, visit www.thinfilm.no.
Co-Founders Jeremy Cohen and Gary Montalbano are spearheading the integration of
NFC technology into cosmetics packaging. Gary and Jeremy have combined 65+ years
of experience in the trade and are both highly regarded professionals. Gary's
recent experience includes V.P of Packaging at Estee Lauder Companies managing
mega-brands La Mer, Clinique, and Bobbi Brown Cosmetics. Jeremy is currently CEO
of Knoll Printing & Packaging, Inc., a global supplier of luxury secondary
packaging to the cosmetics and spirits industries.
This information is subject of the disclosure requirements acc. to §5-12 vphl
(Norwegian Securities Trading Act).
For more information on Thinfilm please contact:
Bill CummingsSVP Corporate CommunicationsThin Film Electronics ASA
For more information on CMSmartconnect please contact:
+1 732 618 8961
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Thin Film Electronics ASA via GlobeNewswire
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