TIE Kinetix, leading provider of Partner Automation solutions, announced today that they have released an exclusive digital marketing transformation program for channel organizations to help their channel partners adopt digital marketing. The program is developed and delivered in partnership with Google.

The Digital Marketing Transformation for the Channel program will only be made available to companies who fit the profile of a channel company and are able to move quickly. Participants will receive exclusivity in the markets they participate in, free media starter budget(s), and unprecedented access to industry experts and information in online advertising, digital transformation & channel marketing solutions.

This digital marketing transformation program has been specifically developed for organizations with an indirect sales channel to market and sell their products.

During the program, participants get access to Google data and research that is generally not available to the public, benchmark information & learnings from other program participants (anonymized), best practices and their own live campaign data to make fact-based decisions & optimizations throughout the program and transformation process.

“We are very excited about the new digital marketing transformation program for channel organizations. Together with Google, we noticed the gap in the market and the potential to deliver digital marketing capabilities for smaller SME resellers of brands/vendors” stated Jan Sundelin, CEO of TIE Kinetix. “What we realized was that resellers don’t choose to not adopt digital marketing, they simply struggle to do this on their own. What if you could help them? Through this combined program with Google, we see big opportunities for our customers to increase demand and sales within their channel community.”

“We thrive to support channel organizations to make the shift into the digital age. The Digital Transformation program provides an easy way to get started. It enables channel companies to leverage Google technology and become successful online” says Floris van de Peppel, Strategic Partner Manager at Google.

Learn more details about the program and how to participate on our website.

About TIE Kinetix
TIE Kinetix transforms the digital supply chain by providing Total Integrated E-Commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, fulfill, and optimize online.

Customers and partners of TIE Kinetix constantly benefit from innovative, field-tested, state-of-the-art technologies, backed by 30 years of experience and prestigious awards. TIE Kinetix makes technology to perform, such that customers and partners can focus on their core business. TIE Kinetix is a public company and has offices in the United States, the Netherlands, France, Germany, United Kingdom, and Australia.

For questions about this press release, please contact Patrick van Boom, Chief Marketing Officer of TIE Kinetix via Marketing@TIEKinetix.com

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