TietoEnator Corporation Press Release 8 May 2008 at 11.00 am EET


Aftonbladet, the largest daily and online news portal in the Nordic
region, is a pioneer also in mobile advertising. Aftonbladet recently
started to use the TietoEnator Cross-advertising solution in its
mobile portal mobil.aftonbladet.se, to manage their mobile
advertising space sales and booking, to meet advertisers' needs to
reach mobile phone users.
 
TietoEnator's advertising management solution Cross-advertising has
been used by Aftonbladet since the beginning of 2006 to manage
advertising sales and bookings in both the printed edition and on
Aftonbladet.se.
 
"We believe in strong growth in mobile advertising. Just recently, we
started using Cross-advertising for booking ads also in this channel;
in the same way we have been doing for banner advertising and Web TV
for a long time. Using the same tool means ease of use and overview,
independent of channel," says Anders Berglund, Sales Manager at
Aftonbladet New Media.
 
Cross-advertising is the leading solution on the market for dailies,
which includes modules for selling, reserving and producing
advertisements, dummy layout, invoicing, etc. The solution is used by
more than 350 newspapers, free sheets and periodicals in Northern
Europe.
 
"Aftonbladet is a leader among newspapers in the Nordics and is a
pioneer in many fields. We are of course proud that they selected
TietoEnator's Cross-advertising solution in the first place, and now
they are implementing the solution also for mobile advertising. It
confirms that we have spent our energy on features that our customers
need," says Dennis Mellin, manager for TietoEnator Media Solutions.
 
For more information on TietoEnator mobile advertising offering,
please contact:
Hannu Arvelo, Director,  Digital Media, TietoEnator, +358 (0)40 743
23 97, hannu.arvelo@tietoenator.com
 
For additional information, please contact:
Dennis Mellin, Manager, Media Solutions, TietoEnator, +46 (10) 48
12131, dennis.mellin@tietoenator.com
 
Berndt Gustafsson, Sales Director, Media Solutions, TietoEnator, +46
(10) 48 12 123, berndt.gustafsson@tietoenator.com
 
Anders Berglund, Sales Manager, Aftonbladet Nya Medier AB, +46 8 562
529 00,
anders.berglund@aftonbladet.se
 
 
 
TIETOENATOR CORPORATION
 
DISTRIBUTION
Principal media
 
 
 
TietoEnator is among the leading architects in building a more
efficient information society and one of the largest IT services
providers in Europe. TietoEnator specializes in consulting,
developing and hosting its customers' business operations in the
digital economy. The Group's services are based on a combination of
deep industry-specific expertise and the latest information
technology. TietoEnator has about 16 000 experts in close to 30
countries.
www.tietoenator.com





Copyright © Hugin AS 2008. All rights reserved.