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Tiffany : Blue Box Cafe offers breakfast at Tiffany's

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11/10/2017 | 07:48pm CEST

Nov. 10--It's Holly Golightly's dream come true: breakfast not at, but inside Tiffany's.

In a play to capitalize on the title and the opening scene of the classic Audrey Hepburn film "Breakfast at Tiffany's," the purveyor of gold and diamond jewelry unveiled its first-ever dining experience at its flagship midtown location Friday.

A line of at least 70 fans braved the almost freezing and windy weather Friday morning to queue up outside the Tiffany & Co.Fifth Avenue entrance before the store and its new Blue Box Café opened at 10 a.m.

Lea Kalish, 23, an NYU student waiting in line with two friends, had dressed for the occassion in almost all black, with the exception of a white jeweled collar. The Flatiron resident wore no coat.

"My whole apartment is 'Breakfast at Tiffany's' themed -- I'm obsessed," said Kalish, who lives in a one-bedroom in the Flatiron district. "It's all Tiffany Blue," the signature, trademarked color of the Tiffany & Co. jewelry box.

Tiffany Blue is also the dominant color at the Blue Box Café, which is part of Tiffany's fourth-floor renovation at 610 Fifth Ave. That remodeling incorporates "nearly 15-foot-high light chains, created by the Paris-based duo Ronan and Erwan Bouroullec" as well as a portrait of Charles Lewis Tiffany that "was commissioned and rendered with 8,000 painted screws," according to a news release.

"The setting is as inviting as the food is inspiring, serving customers who have always dreamed of having Breakfast at Tiffany," reads the release.

Among those waiting their turn to dine at Tiffany on the cafe's opening day were Jennifer Dong and her 3-year-old daughter Kensington.

"Audrey [Hepburn's] classic movies were part of my childhood," said the Gramercy resident, who first watched "Breakfast at Tiffany's" when she was a junior high school student in Seattle. "Coming here, and reliving what she did ... makes me feel like a little girl. I'm a mom now, but I still want to feel that moment I watched the movie and I dreamed about moving to New York," added Dong, 31, a registered dietitian and mother of two.

She planned on ordering the avocado toast, one of three entree options on Blue Box's morning menu.

A Tiffany breakfast comes with either a croissant or seasonal fruit and your choice of the trendy toast served with veggies and sprouts, a smoked salmon and bagel stack, truffle eggs with bacon and cheese, or a buttermilk waffle with poached fruit and Catskills maple syrup. The entire meal sets you back $29.

Lunch costs a bit more, $39, with such options as black bass crudo, poached Skuna Bay salmon and a chicken club sandwich.

If a fully fledged tea is more your thing, join your friends for a selection of finger sandwiches and sweets accompanied by an array of Bellocq teas for $49 per person.

The Blue Box Café is open seven days a week from 10 a.m. to a final seating at 5:30 p.m.


(c)2017 amNewYork

Visit amNewYork at www.amny.com

Distributed by Tribune Content Agency, LLC.

© Tribune Content Agency, source Regional News

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Financials ($)
Sales 2019 4 573 M
EBIT 2019 838 M
Net income 2019 593 M
Finance 2019 305 M
Yield 2019 1,95%
P/E ratio 2019 22,82
P/E ratio 2020 20,19
EV / Sales 2019 2,87x
EV / Sales 2020 2,70x
Capitalization 13 419 M
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Roger N. Farah Chairman
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Rose Marie Bravo Independent Director
Charles K. Marquis Independent Director
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