TOM TAILOR Holding SE: TOM TAILOR Group celebrates 20 years of TOM TAILOR Women
August 22, 2019 at 03:10 am EDT
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DGAP-Media / 22.08.2019 / 09:01
Successful division further strengthened in anniversary year
TOM TAILOR Group celebrates 20 years of TOM TAILOR Women
Hamburg, 22th August 2019. Casual and modern - that is how the women's collection TOM TAILOR Women started 20 years ago. Since then, these features have been reinterpreted time and again. TOM TAILOR Group takes its anniversary year as an occasion to celebrate together with women. With the JOINT FORCES initiative, the company places its female customers at the centre of its marketing strategy and looks into the future together with them.
Successful women for TOM TAILOR
"We will not offer woman's suits, but trousers, skirts, casual jackets, blazers or summer dresses" - stated Uwe Schröder, managing partner at that time, at the launch of the first collection in 1999. Since then, the women's sector has developed successfully and stayed true to the brand core: "Today, our TOM TAILOR Women brand accounts for 40 percent of the turnover earned by our TOM TAILOR brands and is thus the strongest division within our corporation. We have never lost sight of the brand core. This is how we succeeded in keeping up the casual DNA of the line and adapting it to current trends over all these years. Our two new fashion lines, MY TRUE ME and mine to five, which we launched this year, show the importance of women within our brand world most clearly," explains Dr. Heiko Schäfer, CEO of TOM TAILOR Group.
Stylish keeping up with change - collections for a new generation
With the new smart casual-line mine to five, TOM TAILOR demonstrates that nowadays stiff dress codes with woman's suits in the office are not in demand anymore. The visual identity of the mine to five line is enhanced by a range of diverse office wear looks and timeless designs. Furthermore, MY TRUE ME extends the successful women's division with a plus size segment since this year. In these casual feminine looks women feel comfortable, regardless of their size. Moreover, star cooperations with Toni Garrn and most recently singer Nena and her daughter Larissa complemented the women's campaign in the anniversary year. Their looks casually underline the importance of the individual personality of the customers.
With an eye to the future
"The Executive Board is particularly proud that some of our employees have been supporting the company and our core brands forward for over 20 years," Schäfer continues.
Since the launch of TOM TAILOR Women in 1999, the company has passionately and energetically created a popular brand for women as an integral part of the fashion world. To celebrate this success, the TOM TAILOR Group organised a summer party for all employees at its headquarters in Hamburg. "We wanted to take this opportunity to thank our employees and reflect together on developments, challenges and next steps. Our women divisions are an integral part of our strategy for the coming years and we are proud of the successes that we already achieved, " adds Dr. Heiko Schäfer, CEO of TOM TAILOR Group.
About TOM TAILOR Group
The TOM TAILOR Group is an international, vertically integrated fashion company focused on casual wear in the medium price segment. The product portfolio is complemented by an extensive range of fashionable accessories. The company thus covers the different core segments of the fashion market.
TOM TAILOR brand is marketed through the retail and wholesale segments, and thus through single-label stores as well as wholesale partners. These include 454 TOM TAILOR stores and 185 franchise stores, 2.541 shop-in-shops and around 7.393 shop-in-shops and around 32 countries.
Along with its 727 retail stores, BONITA has 80 shop-in-shop spaces. The collections of both brands are also available through their respective online shops.
Information is also available at www.tom-tailor-group.com
Media Contact:
Erika Kirsten
Senior Manager Corporate Communications
TOM TAILOR Group
Telefon: +49 40 58956-816
E-Mail: erika.kirsten@tom-tailor.com
End of Media Release
Issuer: TOM TAILOR Holding SE
Key word(s): Enterprise
22.08.2019 Dissemination of a Press Release, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement.
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Language:
English
Company:
TOM TAILOR Holding SE
Garstedter Weg 14
22453 Hamburg
Germany
Phone:
+49 (0) 40 589 56 0
Fax:
+49 (0) 40 589 56 199
E-mail:
info@tom-tailor.com
Internet:
www.tom-tailor-group.com
ISIN:
DE000A0STST2
WKN:
A0STST
Listed:
Regulated Market in Frankfurt (Prime Standard), Hamburg; Regulated Unofficial Market in Berlin, Dusseldorf, Hanover, Munich, Stuttgart, Tradegate Exchange
TOM TAILOR Holding SE is a Germany-based fashion and lifestyle company. It provides casual wear for men, women, young adults and children in the middle-income consumer segment. The Company operates through three business segments: TOM TAILOR Wholesale, TOM TAILOR Retail and BONITA. Its offering portfolio includes products for target groups primarily up to the age 45, including clothing for men, women, children and babies, as well as denim and denim lifestyle products. In addition, it offers accessories and home decorations, such us shoes, leather products, belts, gloves, hats, scarves, bodywear, ties, bags, perfumes, jewelry, umbrellas, watches and sunglasses, bed linen, and toiletries, as well as shawls, among others. The Company sells its products directly to end customers through company owned stores, as well as through an e-commerce site, and through franchise stores, shop-in-shops, and multi label stores.
TOM TAILOR HOLDING SE 
