Tuniu : Fact Sheet 2018 Q2

Tuniu Corporation

Fact Sheet

Company Overview

Founded in 2006, Tuniu is a leading online leisure travel company in China that offers a large selection ofpackaged tours, including organized and self-guided tours, as well as travel-related services for leisure travelers through its website tuniu.com and mobile platform. The company has over 2,000,000 stock keeping units (SKUs) of packaged tours, covering over 420 departing cities throughout China and all popular destinations worldwide. Tuniu provides one-stop leisure travel solutions and a compelling customer experience through its online platform and offline service network.

Leader in Online Leisure Travel Market

China's Attractive Travel Market

• Over 2,000,000 SKUs of packaged tours

• 420 departing cities in China

  Solid Growth and Low Online Penetration Rate2(RMB bn)

• 16,500+ third party travel suppliers

• 25 local tour operators in total, 22 are located in China and 3 are located overseas

• 308 offline retail stores in total1

17-20E CAGR:

Financial Highlights

Overall 9.5%

Online: 14.5%

• RMB 437.6 million revenues from package tours, up 29.0% YOY in 2Q18

• RMB 371.9 million operating expenses, down 29.7% YOY in 2Q18

• RMB 22.6 million Non-GAAP net loss in 2Q2018, compared to RMB 212.6 million Non-GAAP net loss in 2Q2017

2017

2020E

Online Travel

Offline Travel

Leading Position in Online Leisure Travel Industry

Competitive Advantages

#1 in Online Leisure Travel Market3

• Leading position in online leisure travel market

• Reputable brand in China online travel industry

• Comprehensive product offerings

• Industry leading customer service

• Efficient supply chain management

• Proprietary technology system

Notes:

• 1. As of August 28, 2018

• 2. Source: iResearch

• 3. Source: Analysys, as measured by transaction value of online leisure travel market in China in 2Q 2018.

Key Strategies

Our Management Team

Sales Channels

• Tuniu has many forms of distribution, including its online website, offline retail stores, loyalty program and TMCservices

• Offline retail stores utilize a light asset model, complete O2O ecosystem

• Repeat customer contribution reached 62% of GMV4

• Offline retail stores contributed ~13% of our packaged tour GMV4

Service Network

• Direct procurement reached over 55% of total package tour GMV4

• Domestic and international local tour operators betterserve organized tour customers

• Destination channel on APP provide better products and services to self-guided tour customers

Smart Technology

• Dynamic packaging system breaks down resources into components and allows customers to mix and match according to preference

• WeChat'smini-APPs help convert potential customers and increase their stickiness

• Utilization of big data helps better convert customers through accurate recommendations

Investor Relations Contact

Mary Chen

Investor Relations Director [phone]

Follow Us on Social Media@TUNIUTRAVEL

WeChat

Other Social Media

For more information visit ir.tuniu.com

Donald Yu

Founder, Chairman, CEO

• Former CTO of ci123.com

• Former technical director of bokee.com

• Bachelor's degree from Southeast University in China

Maria Xin

CFO

• Equity research at China Renaissance

• Over 10 years of working experience in investorrelations and investments (E-Commerce ChinaDangdang Inc. and New Oriental Education and Technology Group Inc.)

• Bachelor's degrees in economics and law fromNankai University in China

Shihong Chen

CTO

• In charge of the Tuniu´s research and development, website and mobile, and accommodation reservation

• Engineering manager at Trend Micro

• Bachelor´s degree in mechanical engineering fromSoutheast University in China

Net Revenues

(RMB mn)

1,000

900

800

700

600

500

460.1

400

300

200

100

0

17Q2

* Notes :

4. During 2Q2018

806.1

YOY 14.2%

525.3

469.9

480.5

17Q3

17Q4

18Q1

18Q2

This document contains statements regarding theCompany'sprojected financial and operating results, market opportunity and business prospects that are individually and collectively forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and assumptions that are difficult to predict. Therefore theCompany'sactual results, levels of activity, performance or achievements could differ materially and adversely from results expressed in or implied by this document. The Company assumes no obligation to update any forward-looking information contained in this document.