Twitter : 18 trends that highlight fundamental shifts in culture

From 'Ethical Self' to 'DIY Spirituality,' Twitter reveals the fastest-growing conversations going into 2020

Knowing that consumers expect brands to be culturally relevant, we've always encouraged marketers to find authentic ways to connect with culture.

Today, we're releasing hundreds of cultural insights from the conversation on Twitter, to inspire and empower brands to develop campaigns on the leading edge of shifts in consumer behavior and beliefs.

We tapped into the largest catalog of human thought and conversation - Twitter - to analyze billions of Tweets over the past three years. Using machine learning to remove commonplace topics and fads, we've uncovered hundreds of insights, 18 of the fastest-evolving trends and 6 overarching themes. These reflect fundamental shifts in U.S. culture and provide a window into what's starting to matter more and more to consumers as we enter a new decade.

We've packaged all of these cultural insights into an immersive website, which we are unveiling today, and created a dedicated 'Trend Pack' for each of the 18 trends that dives deep into conversation growth, key drivers, related hashtags, emoji sentiment...and of course, Tweets.

And this is only the beginning: We'll refresh these insights annually and will expand to additional markets in 2020.

The Big 6

Well-being: The human desire to live a happy, healthy life continues to be a cultural priority, but the focus has shifted from the outside in. Where body image, diet, and physical appearance once dominated the conversation, a healthy mind and whole-body wellness are starting to take center stage. Trends in this theme: Data-Driven Bodies | Holistic Health | Being Well Together

This Tweet is unavailable

This Tweet is unavailable.