As the ride-hailing app begins to venture into multimodal provision and end-to-end journey planning, this article explores the ways train and bus operating companies and other public transport service providers can learn from it.
Lesson 1: Build meaningful partnerships and collaborate with like-minded companies
It's partnered with MBTA to provide paratransit services in
In the
This is designed with a two-fold effect - offer Virgin's customers a first/last mile service, as well as to ease pressure on station car parks.
Lesson 2: Make it easy for travellers to plan and purchase a multimodal trip
In partnership with
This means that
Its next step is to add a 'multi-stage' option for riders, so that they can choose the most cost-efficient and time saving routes available, either travelling on public transport or via an
There are plans to offer this in
Lesson 3: Buy a complementary business to enhance your offering
Recognising that cars are often not the best mode of transport for people to travel around busy cities, it bought a bike company to complement its transport offering.
Lesson 4: Diversify your business model
Looking to distinguish itself from rival businesses such as
It has dipped its toe into the fast-growing food delivery market, launching
Users across the globe can now order food from participating restaurants on
Lesson 5: Think laterally
What else can
The idea behind the scheme is that with cars available to instantly rent in the
Lesson 6: Share your data
Data-sharing has opened our world up to endless new inventions. Without data-sharing many of the apps you love and rely on would not be here.
Yet, so many businesses are reluctant to open up their data to the outside world.
Sadly, those that don't move with the times will be left behind, as those brave and bold enough to do it will capitalise on the insights and value derived from data-sharing.
Working with the DC Departments of Transportation and For Hire Vehicles, SharedStreets has been set up to create new methods for public-private collaboration and data-sharing. The pilot will share data on curb usage across all modes of transportation.
Better understanding curb utilisation can help cities around the world prepare for a future where more and more people are accessing transportation through a combination of shared modes, rather than relying on their own vehicles.
Movement is helping urban planners, local leaders and civic communities make informed decisions for the future of cities.
© Russell Publishing Limited, 2020. All Rights Reserved., source