Unilever NL : How we’re helping to develop Brazil’s plastic packaging circular economy

This new model is boosting our PCR implementation in Brazil and kicked-off last spring with the launch of Sunsilk's tri-layer bottle, Seda Pretos Luminosos. This is our first bottle produced in the country which uses over 30% PCR. We're currently working on bottles with similar levels - or higher - for our Dove, TRESemmé and Omo brands, among others.

We have been involved in Brazil's recycling landscape since the 1990s. For instance, through a long-running partnership with retailer Grupo Pão de Açúcar (Casino), we have invested in almost 100 drop-off stations with all the collected material donated to cooperatives.

Our ultimate aim is to increase the demand for recycled plastic which will, in turn, increase recycling rates. But we are not driving this alone. Last year, we joined a network - to 'managed by ABIPLAST, Brazil's plastic industry association - which is focused on increasing recycling rates. This includes resin manufacturers, converters, recyclers, consumer goods companies and cooperatives.

It's early days but the infrastructure is developing and the demand for PCR is growing. What's more, consumers are becoming more aware of the need to recycle. The opportunities are there for everyone to benefit.