UnitedHealthcare and KONAMI Digital Entertainment, Inc., today announced
at the 2013 International Consumer Electronics Show (CES) a joint effort
to reduce childhood obesity through KONAMI's new DanceDanceRevolution
(DDR) Classroom Edition, the latest iteration of the wildly popular
dance game that has shown to encourage physical activity among adults
DDR Classroom Edition is an interactive video game, also known as
an "exergame," that combines physical activity with energetic music and
visuals. The game and associated hardware technology, which was
developed by Performance Designed Products, enables up to 48 students to
participate simultaneously, using wireless mat controllers that feature
a smart card reader that tracks each student's individual progress.
While students move to the beat, teachers receive vital information
about their students' health including, steps, body mass index (BMI) and
caloric burn rate.
KONAMI and UnitedHealthcare launched the game at three schools located
in Longwood, Fla.; Gainesville, Ga.; and Fresno, Texas. The
participating schools, with assistance from KONAMI and UnitedHealthcare,
will use the game to track its impact on students' health, well-being
and exercise habits.
The program builds on UnitedHealthcare's deep expertise in developing
practical solutions to control childhood obesity, including
collaborations with school systems nationwide. This latest collaboration
will also be incorporated into 'Activate for Kids,' a school wellness
initiative operated by UnitedHealthcare and United Health Foundation in
partnership with school systems throughout Florida, Georgia and Texas.
DDR Classroom Edition also will be on display at
UnitedHealthcare's exhibitor booth (#25515) during CES in Las Vegas,
Jan. 8-11. Conference attendees will be able to play DDR Classroom
Edition, with instruction provided by certified personal trainers.
"DanceDanceRevolution introduced a generation of young people to
an innovative and fun approach to physical activity," said Clara Baum,
senior director of strategic marketing and partnerships, KONAMI. "With
the recent launch of our Classroom Edition and KONAMI's
collaboration with UnitedHealthcare, we see the healthy lifestyle
benefits of expanding the active video games or 'exergaming' platform
and making this fun, physical activity system available to as many
people as possible."
Studies indicate "exergaming," which refers to video games such as DDR
Classroom Edition that are also a form of exercise, have the
potential to reduce the growing obesity epidemic among children and
adults. Recognized by leading researchers, schools, and doctors as an
innovative and fun solution to promoting a healthy lifestyle and
fighting childhood obesity; DDR Classroom Edition launches with
support from key partners, including the American Diabetes Association
and Sony Music.
"The DanceDanceRevolution Classroom Edition teaches kids that
physical activity can be fun and enjoyable, while fostering the
development of healthy attitudes and habits that can last a lifetime,"
said Reed Tuckson, M.D., executive vice president and chief of medical
affairs, UnitedHealth Group. "By developing innovative collaborations
that engage young people in improving their health, we are taking an
important step toward reducing childhood obesity in our country."
In addition to showcasing DDR Classroom Edition,
UnitedHealthcare's 4,000-square-foot exhibitor booth at CES demonstrates
how the health care company's health benefits, services and technologies
are helping to simplify the consumer health care experience by making
helpful, practical information more accessible and affordable through
personal technology devices such as smartphones, video game consoles and
CES attendees who visit the UnitedHealthcare booth  can interact
with a wide range of innovative health tools, including:
myHealthcare Cost Estimator - This online and mobile tool gives
consumers the transparency they need to understand health care costs
and quality for specific physicians and hospitals; enables them to
compare costs and quality of alternative treatments; and provides
personalized out-of-pocket cost estimates based on current benefits,
applicable network discounts and health financing accounts.
Health4Me - This powerful mobile app helps UnitedHealthcare
plan participants on the go find in-network doctors, benefit
information and claim status.
Senior Digital Journey - By better understanding how
individuals experience health care and insurance, UnitedHealthcare is
gaining insights in how to enhance its service delivery to fit the
behavior, needs and desires of its customers.
UnitedHealthcare Community Rewards? - This program rewards
children with points for healthy habits such as visiting their doctors
regularly for checkups or brushing their teeth. Then they are able to
redeem the points for valuable rewards such as a camera or a bicycle.
Several UnitedHealthcare executives will also make presentations during
CES. Dr. Tuckson, will speak alongside Dr. Deepak Chopra at this year's
Supersession "The Human Body: The Next Digital Revolution," moderated by The
Huffington Post President and Editor in Chief Arianna
Huffington (Tuesday, Jan. 8, 9:30-10:30 a.m.). Dr. Tuckson will also
provide a keynote speech during the Digital
Health Summit at CES, focusing on the role technology plays in
managing the health and well-being of millions of Americans (Wednesday,
Jan. 8, 10:25-11:05 a.m.).
"The health care system is undergoing a substantial transformation, with
technology and innovative collaborations such as the one with KONAMI
playing crucial roles in that process," said Dr. Tuckson. "Through the
technologies and collaborations being showcased during CES,
UnitedHealthcare is taking important steps to enhance the health system
and empower people to take charge of their personal health like never
For more on UnitedHealthcare presence at CES as well as the company's
booth, fitness challenges, and speaking engagements, visit www.ceshealth.com
or follow @CESHealth
is the definitive music and motion game that combines fun, fitness,
competition, dance and music. Since it was first introduced to North
American video game consoles in 2001, DanceDanceRevolution has
received a tremendous amount of exposure for its health benefits. A
major part of the new trend in gaming that takes players off of the
couch and away from the joystick; DanceDanceRevolution has
recently been introduced as part of the physical fitness curriculum in
multiple school districts in the United States. Additionally, it has
been a part of numerous research studies on childhood obesity.
For more information, please visit: www.konami.com/ddr
About KONAMI Group
Digital Entertainment, Inc. is a leading developer, publisher and
manufacturer of electronic entertainment properties. Konami's titles
include the popular franchises Metal Gear Solid, Silent Hill,
DanceDanceRevolution and Castlevania, among other top sellers. The
latest information about KONAMI can be found on the Web at www.konami.com.
KONAMI CORPORATION is a publicly traded company based in Tokyo, Japan
with subsidiary offices, KONAMI Digital Entertainment Co., Ltd. in
Tokyo, Japan, KONAMI Digital Entertainment, Inc., in the United States
and KONAMI Digital Entertainment GmbH in Frankfurt, Germany. KONAMI
CORPORATION is traded in the United States on the New York Stock
Exchange under the ticker symbol KNM. Details of the products published
by KONAMI can be found at http://www.konami.com.
To order product, please email email@example.com
or call 855-705-1332.
is dedicated to helping people nationwide live healthier lives by
simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care
providers. The company offers the full spectrum of health benefit
programs for individuals, employers and Medicare and Medicaid
beneficiaries, and contracts directly with more than 650,000 physicians
and care professionals and 5,000 hospitals nationwide. UnitedHealthcare
serves more than 38 million people and is one of the businesses of
UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and
Konami Digital Entertainment
Brandon Cox, 310-220-8674