You should read the following discussion and analysis of our financial condition
and results of operations in conjunction with our condensed consolidated
financial statements and notes thereto appearing elsewhere in this report. In
addition to historical condensed consolidated financial information, the
following discussion and analysis contains forward-looking statements that
involve risks, uncertainties, and assumptions. Our actual results could differ
materially from those anticipated by these forward-looking statements as a
result of many factors. We discuss factors that we believe could cause or
contribute to these differences below and elsewhere in this report, including
those set forth under "Risk Factors" and "Special Note Regarding Forward-Looking
Statements."
Overview
Veeva is the leading provider of industry cloud solutions for the global life
sciences industry. We were founded in 2007 on the premise that industry-specific
cloud solutions could best address the operating challenges and regulatory
requirements of life sciences companies. Our solutions are designed to meet the
unique needs of our customers and their most strategic business functions-from
research and development to commercialization. Our solutions are designed to
help life sciences companies develop and bring products to market faster and
more efficiently, market and sell more effectively, and maintain compliance with
government regulations.
In our fiscal year ended January 31, 2019, we derived approximately 57% and 53%
of our subscription services and total revenues, respectively, from our Veeva
Commercial Cloud solutions. In our fiscal year ended January 31, 2019, we
derived approximately 43% and 47% of our subscription services and total
revenues, respectively, from our Veeva Vault solutions. For the nine months
ended October 31, 2019, we derived approximately 52% and 49% of our subscription
services revenues and total revenues, respectively, from our Veeva Commercial
Cloud solutions. For the nine months ended October 31, 2019, we derived
approximately 48% and 51% of our subscription services revenues and total
revenues, respectively, from our Veeva Vault solutions. The contribution of
subscription services revenues and total revenues associated with our Veeva
Vault solutions are expected to continue to increase as a percentage of
subscription services revenues and total revenues in the future. Please note
that revenues attributable to our recently acquired businesses will be
classified under Veeva Commercial Cloud, which will, therefore, impact the mix
of revenues between Veeva Commercial Cloud and Veeva Vault. We also offer
certain of our Veeva Vault solutions to industries outside the life sciences
industry, primarily consumer packaged goods, chemicals, and cosmetics and
primarily in North America and Europe.
For our fiscal years ended January 31, 2019, 2018, and 2017, our total revenues
were $862.2 million, $690.6 million, and $550.5 million, respectively,
representing year-over-year growth in total revenues of 25% in fiscal year ended
January 31, 2019 and 25% in fiscal year ended January 31, 2018. For our fiscal
years ended January 31, 2019, 2018, and 2017, our subscription services revenues
were $694.5 million, $559.4 million, and $440.8 million, respectively,
representing year-over-year growth in subscription services revenues of 24% in
fiscal year ended January 31, 2019 and 27% in fiscal year ended
January 31, 2018. We expect the growth rate of our total revenues and
subscription services revenues to decline in the future. We generated net income
of $229.8 million, $151.2 million, and $77.6 million for our fiscal years ended
January 31, 2019, 2018, and 2017, respectively.
As of January 31, 2019, 2018, and 2017, we served 719, 625, and 517 customers,
respectively. As of January 31, 2019 and 2018, we had 335 and 311 Veeva
Commercial Cloud customers, respectively, and 574 and 449 Veeva Vault customers,
respectively. The combined customer counts for Veeva Commercial Cloud and Veeva
Vault exceed the total customer count in each year because some customers
subscribe to products in both areas. Veeva Commercial Cloud customers are those
customers that have at least one of the following products: Veeva CRM, Veeva
CLM, Veeva CRM Approved Email, Veeva CRM Engage, Veeva Align, Veeva CRM Events
Management, Veeva OpenData, Veeva Oncology Link, Veeva Network Customer Master
or Veeva Network Product Master. Veeva Vault customers are those customers that
have at least one Vault product. Many of our Veeva Vault applications are used
by smaller, earlier stage pre-commercial companies, some of which may not reach
the commercialization stage. Thus, the potential number of Veeva Vault customers
is significantly higher than the potential number of Veeva Commercial Cloud
customers.
For the nine months ended October 31, 2019 and 2018, our total revenues were
$792.6 million and $629.9 million, respectively, representing period-over-period
growth in total revenues of 26%. For the nine months ended October 31, 2019 and
2018, our subscription services revenues were $642.2 million and $503.8 million,
respectively,

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representing period-over-period growth in subscription services revenues of 27%.
We generated net income of $234.9 million and $158.7 million for the nine months
ended October 31, 2019 and 2018, respectively.
Key Factors Affecting Our Performance
Investment in Growth. We have invested and intend to continue to invest
aggressively in expanding the breadth and depth of our product portfolio,
including through acquisitions. We expect to continue to invest in research and
development, to expand existing solutions and build new solutions; in sales and
marketing, to promote our solutions to new and existing customers and in
existing and expanded geographies and industries; in professional services to
ensure the success of our customers' implementations of our solutions; and in
other operational and administrative functions to support our expected growth.
We expect that our headcount will increase as a result of these investments. We
also expect our total operating expenses will continue to increase over time,
which could have a negative impact on our operating margin.
Adoption of Our Solutions by Existing and New Customers. Most of our customers
initially deploy our solutions to a limited number of end users within a
division or geography and may only initially deploy a limited set of our
available solutions. Our future growth is dependent upon our existing customers'
continued success and their renewals of subscriptions to our solutions, expanded
deployment of our solutions within their organizations, and their purchase of
subscriptions to additional solutions. Our growth is also dependent on the
adoption of our solutions by new customers.
Subscription Services Revenue Retention Rate. A key factor to our success is the
renewal and expansion of our existing subscription agreements with our
customers. We calculate our annual subscription services revenue retention rate
for a particular fiscal year by dividing (i) annualized subscription revenue as
of the last day of that fiscal year from those customers that were also
customers as of the last day of the prior fiscal year by (ii) the annualized
subscription revenue from all customers as of the last day of the prior fiscal
year. Annualized subscription revenue is calculated by multiplying the daily
subscription revenue recognized on the last day of the fiscal year by 365. This
calculation includes the impact on our revenues from customer non-renewals,
deployments of additional users or decreases in users, deployments of additional
solutions or discontinued use of solutions by our customers, and price changes
for our solutions. Historically, the impact of price changes on our subscription
services revenue retention rate has been minimal. For our fiscal years ended
January 31, 2019, 2018, and 2017, our subscription services revenue retention
rate was 122%, 121%, and 127%, respectively.
Components of Results of Operations
Revenues
We derive our revenues primarily from subscription services fees and
professional services fees. Subscription services revenues consist of fees from
customers accessing our cloud-based software solutions and subscription or
license fees for our data solutions. Professional services and other revenues
consist primarily of fees from implementation services, configuration, data
services, training, and managed services related to our solutions. For the nine
months ended October 31, 2019, subscription services revenues constituted 81% of
total revenues and professional services and other revenues constituted 19% of
total revenues.
We enter into master subscription agreements with our customers and count each
distinct master subscription agreement that has not been terminated or expired
and that has orders for which we have recognized revenue in the quarter as a
distinct customer for purposes of determining our total number of current
customers as of the end of that quarter. We generally enter into a single master
subscription agreement with each customer, although in some instances,
affiliated legal entities within the same corporate family may enter into
separate master subscription agreements. Conversely, affiliated legal entities
that maintain distinct master service agreements may choose to consolidate their
orders under a single master service agreement, and, in that circumstance, our
customer count would decrease. Divisions, subsidiaries and operating units of
our customers often place distinct orders for our subscription services under
the same master subscription agreement, and we do not count such distinct orders
as new customers for purposes of determining our total customer count. With
respect to data services customers that have not purchased one of our software
solutions, we count as a distinct customer each party that has a master
subscription agreement and a known and recurring payment obligation. For
purposes of determining our total customer count, we count each entity that uses
a legacy Zinc Ahead product as a distinct customer if such entity is not
otherwise a customer of ours.

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New subscription orders for our core Veeva CRM application generally have a
one-year term. If a customer adds end users or additional Veeva Commercial Cloud
applications to an existing order for our core Veeva CRM application, such
additional orders will generally be coterminus with the anniversary date of the
core Veeva CRM order, and as a result, orders for additional end users or
additional Veeva Commercial Cloud applications will commonly have an initial
term of less than one year.
With respect to applications other than our core Veeva CRM application and
particularly with respect to our Veeva Vault applications, we have entered into
a number of orders that are several years in duration, ranging from two to eight
years. The fees associated with such orders are typically not based on the
number of end-users and typically escalate over the term of such orders at a
pre-agreed rate to account for, among other factors, implementation and adoption
timing and planned increased usage by the customer. Pursuant to Topic 606,
timing differences between billings and revenue recognition with respect to our
multi-year orders with escalating fees will result in fluctuations in deferred
revenue and unbilled accounts receivable balances that did not occur prior to
our adoption of Topic 606. For instance, when the amounts we are entitled to
invoice in any period pursuant to multi-year orders with escalating fees are
less than the revenue we are required to recognize pursuant to Topic 606, we
will accrue an unbilled accounts receivable balance related to such orders. In
the same scenario, the net deferred revenue we would record in connection with
such orders will be less than it would have been prior to the adoption of Topic
606 because we will be recognizing more revenue earlier in the term of such
multi-year orders.
Our subscription orders are generally billed at the beginning of the
subscription period in annual or quarterly increments, which means the
annualized value of such orders may not be completely reflected in deferred
revenue at any single point in time. Also, particularly with respect to our
Veeva Commercial Cloud orders, because the term of orders for additional end
users or applications is commonly less than one year, the annualized value of
such orders may not be completely reflected in deferred revenue at any single
point in time. We have also agreed from time to time, and may agree in the
future, to allow customers to change the renewal dates of their orders to, for
example, align more closely with a customer's annual budget process or to align
with the renewal dates of other orders placed by other entities within the same
corporate control group, or to change payment terms from annual to quarterly, or
vice versa. Such changes typically result in an order of less than one year as
necessary to align all orders to the desired renewal date and, thus, may result
in a lesser increase to deferred revenue than if the adjustment had not
occurred. Additionally, changes in renewal dates may change the fiscal quarter
in which deferred revenue associated with a particular order is booked.
Accordingly, we do not believe that changes on a quarterly basis in deferred
revenue, unbilled accounts receivable, or calculated billings, a metric commonly
cited by financial analysts, are accurate indicators of future revenues for any
given period of time. Please note that since the adoption of Topic 606, we
define the term calculated billings for any period to mean revenue for the
period plus the change in deferred revenue from the immediately preceding period
minus the change in unbilled accounts receivable from the immediately preceding
period.
Subscription services revenues are recognized ratably over the respective
non-cancelable subscription term because of the continuous transfer of control
to the customer. Our subscription services agreements are generally
non-cancelable during the term, although customers typically have the right to
terminate their agreements for cause in the event of material breach. Our
agreements typically provide that orders will automatically renew unless notice
of non-renewal is provided in advance. Subscription services revenues are
affected primarily by the number of customers, the scope of the subscription
purchased by each customer (for example, the number of end users or other
subscription usage metric) and the number of solutions subscribed to by each
customer.
We utilize our own professional services personnel and, in certain cases,
third-party subcontractors to perform our professional services engagements with
customers. The majority of our professional services arrangements are billed on
a time and materials basis and revenues are recognized over time based on time
incurred and contractually agreed upon rates. Certain professional services
revenues are billed on a fixed fee basis and revenues are typically recognized
over time based on the proportion of total services performed. Data services and
training revenues are generally recognized as the services are performed.
Professional services revenues are affected primarily by our customers' demands
for implementation services, configuration, data services, training, and managed
services in connection with our solutions.
Allocated Overhead and Equity Compensation
We accumulate certain costs such as building depreciation, office rent,
utilities, and other facilities costs and allocate them across the various
departments based on headcount. We refer to these costs as "allocated overhead."
Note that beginning in the fiscal quarter ended April 30, 2019, we implemented a
new equity compensation program

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applicable to the vast majority of our employees, which will increase
stock-based compensation expenses allocated to cost of revenues and operating
expenses in absolute dollars and as a percentage of revenue during the fiscal
year ending January 31, 2020. For details of equity granted the nine months
ended October 31, 2019, refer to note 11 of the notes to our condensed
consolidated financial statements.
Cost of Revenues
Cost of subscription services revenues for all of our solutions consists of
expenses related to our computing infrastructure provided by third parties,
including salesforce.com and Amazon Web Services, personnel-related costs
associated with hosting our subscription services and providing support,
including our data stewards, operating lease expenses associated with computer
equipment and software, allocated overhead, amortization expense associated with
capitalized internal-use software related to our subscription services, and
amortization expense associated with purchased intangibles related to our
subscription services. Cost of subscription services revenues for Veeva CRM and
certain of our multichannel customer relationship management applications
includes fees paid to salesforce.com for our use of the Salesforce1 Platform and
the associated hosting infrastructure and data center operations that are
provided by salesforce.com. We intend to continue to invest additional resources
in our subscription services to enhance our product offerings and increase our
delivery capacity. We may add or expand computing infrastructure capacity in the
future, migrate to new computing infrastructure service providers, and make
additional investments in the availability and security of our solutions.
Cost of professional services and other revenues consists primarily of
employee-related expenses associated with providing these services, including
salaries, benefits and stock-based compensation expense, the cost of third-party
subcontractors, travel costs and allocated overhead. The cost of providing
professional services is significantly higher as a percentage of the related
revenues than for our subscription services due to the direct labor costs and
costs of third-party subcontractors.
Operating Expenses
Research and Development. Research and development expenses consist primarily of
employee-related expenses, third-party consulting fees, hosted infrastructure
costs, and allocated overhead, offset by any internal-use software development
costs capitalized during the same period. We continue to focus our research and
development efforts on adding new features and applications and increasing the
functionality and enhancing the ease of use of our cloud-based applications.
Sales and Marketing. Sales and marketing expenses consist primarily of
employee-related expenses, amortization expense associated with capitalized
sales commissions, sales commissions that do not qualify for capitalization,
marketing program costs, amortization expense associated with purchased
intangibles related to our customer contracts, customer relationships and brand
development, travel-related expenses and allocated overhead. Sales commissions
are costs of obtaining customer contracts and are capitalized and then amortized
over a period of benefit that we have determined to be three years. Certain
program costs are expensed as incurred.
General and Administrative. General and administrative expenses consist of
employee-related expenses for our executive, finance and accounting, legal,
employee success, management information systems personnel, and other
administrative employees. In addition, general and administrative expenses
include fees related to third-party legal counsel, fees related to third-party
accounting, tax and audit services, other corporate expenses, and allocated
overhead.
Other Income, Net
Other income, net consists primarily of transaction gains or losses on foreign
currency, net of hedging costs, interest income, and amortization of premiums
paid on investments.
Provision for Income Taxes
Provision for income taxes consists of federal and state income taxes in the
United States and income taxes in certain foreign jurisdictions. See note 8 of
the notes to our condensed consolidated financial statements.

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New Accounting Pronouncements Adopted in Fiscal 2019
Refer to note 1 of the notes to our condensed consolidated financial statements
for a full description of the recent accounting pronouncements adopted during
the fiscal year ending January 31, 2020.
Recent Accounting Pronouncements
Cloud Computing Arrangements
In August 2018, the FASB issued ASU No. 2018-15, "Intangibles-Goodwill and
Other-Internal-Use Software: Customer's Accounting for Implementation Costs
Incurred in a Cloud Computing Arrangement That Is a Service Contract" (Topic
350-40), which aligns the requirements for capitalizing implementation costs
incurred in a hosting arrangement that is a service contract with the
requirements for capitalizing implementation costs incurred to develop or obtain
internal-use software. The standard is effective for interim and annual
reporting periods beginning after December 15, 2019 and can be applied either
prospectively to implementation costs incurred after the date of adoption or
retrospectively to all arrangements. Early adoption is permitted. We will adopt
this standard on a prospective basis as of February 1, 2020, and the impact of
our adoption of this standard on our condensed consolidated financial statements
will largely depend on the magnitude of implementation costs incurred in our
cloud computing arrangements beginning February 1, 2020.
Credit Losses
In June 2016, the Financial Accounting Standards Board, or FASB, issued ASU
2016-13, including subsequent amendments, regarding "Measurement of Credit
Losses on Financial Instruments" (Topic 326), which modifies the accounting
methodology for most financial instruments. The guidance establishes a new
"expected loss model" that requires entities to estimate current expected credit
losses on financial instruments by using all practical and relevant information.
Additionally, any expected credit losses are to be reflected as allowances
rather than reductions in the amortized cost of available-for-sale debt
securities. This guidance is effective for annual reporting periods beginning
after December 15, 2019, including interim periods within that reporting period.
Early adoption is permitted. We do not expect this standard to have a material
impact on our consolidated financial statements and do not plan to early adopt.


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Results of Operations
The following tables set forth selected condensed consolidated statements of
operations data and such data as a percentage of total revenues for each of the
periods indicated:
                                              Three months ended        

Nine months ended October 31,


                                                 October 31,
                                              2019          2018             2019             2018
                                                                 (in thousands)
Consolidated Statements of Comprehensive
Income Data:
Revenues:
Subscription services                     $  226,760     $ 178,214     $       642,187     $ 503,809
Professional services and other               54,161        46,517             150,386       126,078
Total revenues                               280,921       224,731             792,573       629,887
Cost of revenues(1):
Cost of subscription services                 31,964        28,335              93,822        87,394
Cost of professional services and other       41,365        33,039             115,228        93,361
Total cost of revenues                        73,329        61,374             209,050       180,755
Gross profit                                 207,592       163,357             583,523       449,132
Operating expenses(1):
Research and development                      52,575        40,001             148,694       116,024
Sales and marketing                           45,524        37,699             130,962       110,306
General and administrative                    28,693        22,563              78,042        62,934
Total operating expenses                     126,792       100,263             357,698       289,264
Operating income                              80,800        63,094             225,825       159,868
Other income, net                              9,141         4,606              22,634        10,087
Income before income taxes                    89,941        67,700             248,459       169,955
Provision for income taxes                     7,696         3,615              13,523        11,274
Net income                                    82,245        64,085             234,936       158,681


________________________________________

(1) Includes stock-based compensation as follows:




Cost of revenues:
Cost of subscription services           $    560    $    405    $  1,528    $  1,166
Cost of professional services and other    4,825       2,782      12,261       7,767
Research and development                   9,899       5,820      25,732      16,282
Sales and marketing                        6,882       4,825      19,207      13,743
General and administrative                 7,155       6,086      19,719      17,689

Total stock-based compensation $ 29,321 $ 19,918 $ 78,447 $ 56,647

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                                             Three months ended          Nine months ended October 31,
                                                 October 31,
                                             2019           2018            2019                2018
Consolidated Statements of Comprehensive
Income Data:
Revenues:
Subscription services                         80.7 %         79.3 %           81.0 %               80.0 %
Professional services and other               19.3           20.7             19.0                 20.0
Total revenues                               100.0          100.0            100.0                100.0
Cost of revenues:
Cost of subscription services                 11.4           12.6             11.8                 13.9
Cost of professional services and other       14.7           14.7             14.5                 14.8
Total cost of revenues                        26.1           27.3             26.3                 28.7
Gross profit                                  73.9           72.7             73.7                 71.3
Operating expenses:
Research and development                      18.7           17.8             18.8                 18.4
Sales and marketing                           16.2           16.8             16.5                 17.5
General and administrative                    10.2           10.0              9.8                 10.0
Total operating expenses                      45.1           44.6             45.1                 45.9
Operating income                              28.8           28.1             28.6                 25.4
Other income, net                              3.3            2.0              2.9                  1.6
Income before income taxes                    32.1           30.1             31.5                 27.0
Provision for income taxes                     2.7            1.6              1.7                  1.8
Net income                                    29.4 %         28.5 %           29.8 %               25.2 %



Revenues
                                    Three months ended October 31,                       Nine months ended October 31,
                                       2019                 2018          % Change         2019                 2018         % Change
                                                                       (dollars in thousands)
Revenues:
Subscription services           $       226,760       $       178,214

27% $ 642,187 $ 503,809 27% Professional services and other 54,161

                46,517        16             150,386              126,078        19
Total revenues                  $       280,921       $       224,731        25      $      792,573       $      629,887        26
Percentage of revenues:
Subscription services                        81 %                  79 %                          81 %                 80 %
Professional services and other              19                    21                            19                   20
Total revenues                              100 %                 100 %                         100 %                100 %



Total revenues for the three months ended October 31, 2019 increased $56.2
million, of which $48.5 million was from growth in subscription services
revenues. The increase in subscription services revenues consisted of
$33.2 million of subscription services revenue attributable to Veeva Vault
solutions and $15.3 million of subscription services revenue attributable to
Veeva Commercial Cloud solutions. The geographic mix of subscription services
revenues was 53% from North America and 28% from Europe for the three months
ended October 31, 2019 as compared to subscription services revenues of 54% from
North America and 26% from Europe for the three months ended October 31, 2018.
Subscription services revenues were 81% of total revenues for the three months
ended October 31, 2019, compared to 79% of total revenues for the three months
ended October 31, 2018.
Professional services and other revenues for the three months ended October 31,
2019 increased $7.6 million. The increase in professional services revenues was
due primarily to new customers requesting implementation and deployment related
professional services and existing customers requesting professional services
related to expanding deployments or the deployment of newly purchased solutions.
The increased demand for professional services and the resulting increase in
professional services revenues was weighted heavily towards implementation and
deployments of our Veeva Vault solutions. The geographic mix of professional
services and other revenues was 59% from North America and 32% from Europe for
the three months ended October 31, 2019 as compared to 64% from North America
and 27% from Europe for the three months ended October 31, 2018.

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Total revenues for the nine months ended October 31, 2019 increased $162.7
million, of which $138.4 million was from growth in subscription services
revenues. The increase in subscription services revenues consisted of
$95.7 million of subscription services revenue attributable to Veeva Vault
solutions and $42.7 million of subscription services revenue attributable to
Veeva Commercial Cloud solutions. The geographic mix of subscription services
revenues was 53% from North America and 28% from Europe for the nine months
ended October 31, 2019 as compared to subscription services revenues of 54% from
North America and 26% from Europe for the nine months ended October 31, 2018.
Subscription services revenues were 81% of total revenues for the nine months
ended October 31, 2019, compared to 80% of total revenues for the nine months
ended October 31, 2018.
Professional services and other revenues for the nine months ended October 31,
2019 increased $24.3 million. The increase in professional services revenues was
due primarily to new customers requesting implementation and deployment related
professional services and existing customers requesting professional services
related to expanding deployments or the deployment of newly purchased solutions.
The increased demand for professional services and the resulting increase in
professional services revenues was weighted heavily towards implementation and
deployments of our Veeva Vault solutions. The geographic mix of professional
services and other revenues was 59% from North America and 32% from Europe for
the October 31, 2019 as compared to 63% from North America and 27% from Europe
for the nine months ended October 31, 2018. Over time, we expect the proportion
of our total revenues from professional services to continue to decrease.
Cost of Revenues and Gross Profit
                                 Three months ended October 31,             

Nine months ended October 31,


                                    2019                 2018          % Change         2019                 2018         % Change
                                                                    (dollars in thousands)
Cost of revenues:
Cost of subscription
services                     $        31,964       $        28,335       13%      $       93,822       $       87,394        7%
Cost of professional
services and other                    41,365                33,039        25             115,228               93,361        23
Total cost of revenues       $        73,329       $        61,374        19      $      209,050       $      180,755        16
Gross margin percentage:
Subscription services                     86 %                  84 %                          85 %                 83 %
Professional services and
other                                     24                    29                            23                   26
Total gross margin
percentage                                74 %                  73 %                          74 %                 71 %
Gross profit                 $       207,592       $       163,357       27%      $      583,523       $      449,132       30%



Cost of revenues for the three months ended October 31, 2019 increased $12.0
million, of which $3.6 million was related to cost of subscription services. The
increase in cost of subscription services was primarily due to an increase in
the number of end users of our subscription services, which drove an increase of
$1.9 million in fees paid to salesforce.com. There was an additional increase of
$0.6 million in computing infrastructure costs not related to salesforce.com,
and an additional increase of $0.5 million in employee compensation-related
costs (includes an increase of $0.2 million in stock-based compensation).
Cost of professional services and other for the three months ended October 31,
2019 increased $8.3 million, primarily due to a $7.4 million increase in
employee compensation-related costs (includes an increase of $2.0 million in
stock-based compensation). The increase in employee compensation-related costs
is primarily driven by the increase in headcount during the period.
Gross margin for the three months ended October 31, 2019 and 2018 was 74% and
73%, respectively. The increase compared to the prior period is largely due to
the continued growth of Veeva Vault and our newer multichannel CRM applications
that complement Veeva CRM, all of which have higher subscription services gross
margins than our core Veeva CRM application.
Cost of revenues for the nine months ended October 31, 2019 increased $28.3
million, of which $6.4 million was related to cost of subscription services. The
increase in cost of subscription services was primarily due to an increase in
the number of end users of our subscription services, which drove an increase of
$5.3 million in fees paid to salesforce.com. There was an additional increase of
$1.3 million in employee compensation-related costs (includes an increase of
$0.4 million in stock-based compensation). This was offset by a decrease in
computing infrastructure costs of $1.4 million due to the elimination of
duplicate server costs during the period. We expect cost of subscription
services to increase in absolute dollars in the near term due to increased usage
of our subscription services.

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Cost of professional services and other for the nine months ended October 31,
2019 increased $21.9 million, primarily due to a $18.9 million increase in
employee compensation-related costs (includes an increase of $4.5 million in
stock-based compensation). The increase in employee compensation-related costs
is primarily driven by the increase in headcount during the period. We expect
cost of professional services and other to increase in absolute dollars and as a
percentage of revenue in the near term as we add personnel to our global
professional services organization and due to the impact of our new equity
compensation program described above.
Gross margin for the nine months ended October 31, 2019 and 2018 was 74% and
71%, respectively. The increase compared to the prior period is largely due to
the continued growth of Veeva Vault and our newer multichannel CRM applications
that complement Veeva CRM, all of which have higher subscription services gross
margins than our core Veeva CRM application.
We expect gross margin to slightly decrease in the fiscal quarter ending
January 31, 2020, primarily due to lower professional services utilization as
there are fewer billable days in the quarter due to holidays and our annual
field kickoff event and due to the impact from our recently acquired businesses.
In the future, we expect the recently acquired businesses to have a slightly
dilutive impact to our gross margin.
Operating Expenses and Operating Margin
Operating expenses include research and development, sales and marketing, and
general and administrative expenses. As we continue to invest in our growth
through hiring, we expect operating expenses to increase in absolute dollars and
may slightly increase as a percentage of revenue in the near term. We also
expect stock-based compensation expense to increase in absolute dollars and as a
percentage of revenue through the fiscal year ending January 31, 2020 due, in
part, to our new equity compensation program described above as well as
retention equity awards granted to certain employees associated with the
acquisitions in November 2019.
Research and Development
                                Three months ended October 31,                      Nine months ended October 31,
                                   2019                 2018         % Change         2019                 2018         % Change
                                                                   (dollars in thousands)
Research and development     $       52,575       $       40,001       31%      $      148,694       $      116,024       28%
Percentage of total revenues             19 %                 18 %                          19 %                 18 %



Research and development expenses for the three months ended October 31, 2019
increased $12.6 million, primarily due to an increase of $9.7 million in
employee compensation-related costs (includes an increase of $4.1 million in
stock-based compensation) resulting from increased headcount during the period.
The expansion of our headcount in research and development is to support
development work for the increased number of products that we offer or may offer
in the future. Additionally, there was an increase of $1.1 million in costs for
increased computing infrastructure requirements in our research and development
organization.
Research and development expenses for the nine months ended October 31, 2019
increased $32.7 million, primarily due to an increase of $24.5 million in
employee compensation-related costs (includes an increase of $9.5 million in
stock-based compensation) resulting from increased headcount during the period.
The expansion of our headcount in this area is to support the increased number
of products that we offer or may offer in the future. Additionally, there was an
increase of $3.3 million in costs for increased computing infrastructure
requirements in our research and development organization.
We expect research and development expenses to increase in absolute dollars and
may increase as a percentage of revenue in the near term, primarily due to
higher headcount, including increased headcount associated with our recently
acquired businesses, as we continue to invest in our solutions and develop new
technologies.

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Sales and Marketing


                                Three months ended October 31,                      Nine months ended October 31,
                                   2019                 2018         % Change         2019                 2018         % Change
                                                                   (dollars in thousands)
Sales and marketing          $       45,524       $       37,699       21%      $      130,962       $      110,306       19%
Percentage of total revenues             16 %                 17 %                          17 %                 18 %



Sales and marketing expenses for the three months ended October 31, 2019
increased $7.8 million, primarily due to an increase of $5.5 million in employee
compensation-related costs (includes an increase of $2.1 million in stock-based
compensation) and an increase of $1.5 million in marketing program costs. The
overall increase in employee compensation-related costs was primarily driven by
increase in headcount during the period.
Sales and marketing expenses for the nine months ended October 31, 2019
increased $20.7 million, primarily due to an increase of $15.2 million in
employee compensation-related costs (includes an increase of $5.5 million in
stock-based compensation) and an increase of $2.6 million in marketing program
costs. The overall increase in employee compensation-related costs was primarily
driven by an increase in headcount during the period.
We expect sales and marketing expenses to continue to grow in absolute dollars
in the near term, primarily due to employee-related expenses as we increase our
headcount, including increased headcount associated with our recent
acquisitions, to support our sales and marketing efforts associated with our
newer solutions and our continued expansion of our sales capacity across all our
solutions.
General and Administrative
                                 Three months ended October 31,             

Nine months ended October 31,


                                    2019                 2018         % Change         2019                 2018         % Change
                                                                    (dollars in thousands)
General and administrative    $       28,693       $       22,563       27%      $       78,042       $       62,934       24%
Percentage of total revenues              10 %                 10 %                          10 %                 10 %



General and administrative expenses for the three months ended October 31, 2019
increased $6.1 million, primarily due to an increase of $2.3 million in employee
compensation-related costs (includes an increase of $1.1 million in stock-based
compensation) and an increase of $2.2 million in legal fees related to
litigation activity during the period. The overall increase in employee
compensation-related costs was primarily driven by increase in headcount during
the period. There was an additional increase of $0.5 million in program costs
related to recruiting activities.
General and administrative expenses for the nine months ended October 31, 2019
increased $15.1 million, primarily due to an increase of $6.6 million in legal
fees related to litigation activity during the period and an increase of
$5.3 million in employee compensation-related costs (includes an increase of
$2.0 million in stock-based compensation). The overall increase in employee
compensation-related costs was primarily driven by increase in headcount during
the period. There was an additional increase of $0.7 million in program costs
related to recruiting activities.
We expect general and administrative expenses to continue to grow in absolute
dollars in the near term as we continue to invest in our business and
infrastructure and in connection with our recently acquired businesses. Such
business and infrastructure costs include increases in third-party fees,
particularly in relation to the matters described in note 13 of the notes to our
condensed consolidated financial statements, and headcount in our finance,
legal, and employee success functions.

36 Veeva Systems Inc. | Form 10-Q

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Other Income, Net
                                Three months ended                     Nine months ended
                                    October 31,                           October 31,
                                 2019          2018      % Change      2019          2018      % Change
                                                       (dollars in thousands)
Other income, net            $    9,141     $  4,606       98%      $  22,634     $ 10,087       124%



Other income, net for the three months ended October 31, 2019 increased $4.5
million, primarily due to an increase in interest and other income of $2.9
million driven by higher cash and cash equivalent balances. In addition, there
was a net foreign currency gain of $1.9 million from the prior period, which
includes gains and losses from foreign currency exposures partially offset by
hedge positions.
Other income, net for the nine months ended October 31, 2019 increased $12.5
million, primarily due to an increase in interest and other income of $9.1
million driven by higher cash and cash equivalent balances. In addition, there
was a net foreign currency gain of $1.9 million from the prior period, which
includes gains and losses from foreign currency exposures partially offset by
hedge positions. There was also an increase of $1.5 million in accretion of
investments.
We continue to experience foreign currency fluctuations primarily due to the
impact resulting from the periodic re-measurement of our foreign currency
balances that are denominated in currencies other than the functional currency
of the entities in which they are recorded. Our results of operations are
subject to fluctuations due to changes in foreign currency exchange rates,
particularly changes in the Euro, British Pound Sterling, Japanese Yen and
Chinese Yuan. We may continue to experience favorable or adverse foreign
currency impacts due to volatility in these currencies.
Provision for Income Taxes
                                Three months ended October 31,                      Nine months ended October 31,
                                   2019                 2018         % Change         2019                 2018         % Change
                                                                   (dollars in thousands)
Income before income taxes   $       89,941       $       67,700       33%      $      248,459       $      169,955       46%
Provision for income taxes            7,696                3,615       113%             13,523               11,274       20%
Effective tax rate                      8.6 %                5.3 %                         5.4 %                6.6 %



The provision for income taxes differs from the tax computed at the U.S. federal
statutory income tax rate due primarily to state taxes, tax credits, equity
compensation, and foreign income subject to taxation in the United States.
Future tax rates could be affected by changes in tax laws and regulations or by
rulings in tax related litigation, as may be applicable.
For the three months ended October 31, 2019 and 2018, our effective tax rates
were 8.6% and 5.3%, respectively. During the three months ended October 31, 2019
as compared to the prior year period, our effective tax rate increased primarily
due to a reduction in excess tax benefits related to equity compensation. We
recognized such excess tax benefits in our provision for income taxes of $8.9
million and $12.0 million for the three months ended October 31, 2019 and 2018,
respectively.
For the nine months ended October 31, 2019 and 2018, our effective tax rates
were 5.4% and 6.6%, respectively. During the nine months ended October 31, 2019
as compared to the prior year period, our effective tax rate decreased primarily
due to an increase in excess tax benefits related to equity compensation. We
recognized such excess tax benefits in our provision for income taxes of $39.5
million and $31.0 million for the nine months ended October 31, 2019 and 2018,
respectively.
Non-GAAP Financial Measures
In our public disclosures, we have provided non-GAAP measures, which we define
as financial information that has not been prepared in accordance with generally
accepted accounting principles in the United States, or GAAP. In addition to our
GAAP measures, we use these non-GAAP measures internally for budgeting and
resource allocation purposes and in analyzing our financial results.

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For the reasons set forth below, we believe that excluding the following items
from our non-GAAP financial measures provides information that is helpful in
understanding our operating results, evaluating our future prospects, comparing
our financial results across accounting periods, and comparing our financial
results to our peers, many of which provide similar non-GAAP financial measures.
•         Stock-based compensation expenses. We exclude stock-based compensation
          expenses primarily because they are non-cash expenses that we exclude
          from our internal management reporting processes. We also find it
          useful to exclude these expenses when we assess the appropriate level

of various operating expenses and resource allocations when budgeting,

planning, and forecasting future periods. Moreover, because of varying

available valuation methodologies, subjective assumptions and the

variety of award types that companies can use under FASB ASC Topic 718,

we believe excluding stock-based compensation expenses allows investors

to make meaningful comparisons between our recurring core business

operating results and those of other companies.

• Amortization of purchased intangibles. We incur amortization expense

for purchased intangible assets in connection with acquisitions of

certain businesses and technologies. Amortization of intangible assets

is a non-cash expense and is inconsistent in amount and frequency

because it is significantly affected by the timing, size of

acquisitions, and the inherent subjective nature of purchase price

allocations. Because these costs have already been incurred and cannot

be recovered, and are non-cash expenses, we exclude these expenses for

internal management reporting processes. We also find it useful to

exclude these charges when assessing the appropriate level of various

operating expenses and resource allocations when budgeting, planning,


          and forecasting future periods. Investors should note that the use of
          intangible assets contributed to our revenues earned during the periods
          presented and will contribute to our future period revenues as well.

• Deferred compensation associated with the Zinc Ahead acquisition. The

Zinc Ahead share purchase agreement, as revised, called for share

purchase consideration to be deferred and paid at a rate of one-third

of the deferred consideration amount per year to certain former Zinc

Ahead employee shareholders and option holders who remain employed with

us on each deferred consideration payment date. In accordance with

GAAP, these payments are being accounted for as deferred compensation


          and the expense is recognized over the requisite service period. We
          view this deferred compensation expense as an unusual acquisition cost
          associated with the Zinc Ahead acquisition and find it useful to
          exclude it in order to assess the appropriate level of various

operating expenses to assist in budgeting, planning and forecasting


          future periods. We believe excluding this deferred compensation expense
          may allow investors to make more meaningful comparisons between our
          recurring operating results and those of other companies.


•         Income tax effects on the difference between GAAP and non-GAAP costs
          and expenses. The income tax effects that are excluded relate to the
          imputed tax impact on the difference between GAAP and non-GAAP costs

and expenses due to stock-based compensation, purchased intangibles,

and deferred compensation associated with the Zinc Ahead acquisition

for GAAP and non-GAAP measures.




Limitations on the use of Non-GAAP financial measures
There are limitations to using non-GAAP financial measures because non-GAAP
financial measures are not prepared in accordance with GAAP and may be different
from non-GAAP financial measures provided by other companies.
The non-GAAP financial measures are limited in value because they exclude
certain items that may have a material impact upon our reported financial
results. In addition, they are subject to inherent limitations as they reflect
the exercise of judgments by management about which items are adjusted to
calculate our non-GAAP financial measures. We compensate for these limitations
by analyzing current and future results on a GAAP basis as well as a non-GAAP
basis and also by providing GAAP measures in our public disclosures.
Non-GAAP financial measures should not be considered in isolation from, or as a
substitute for, financial information prepared in accordance with GAAP. We
encourage investors and others to review our financial information in its
entirety, not to rely on any single financial measure to evaluate our business,
and to view our non-GAAP financial measures in conjunction with the most
directly comparable GAAP financial measures.

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Beginning with the fiscal quarter ended April 30, 2019, we no longer exclude the
effects of capitalization of internal-use software development expenses and the
subsequent amortization of the capitalized expenses in its non-GAAP financial
measures. Prior periods have been adjusted to reflect this change, and the
effect of this change is not material for any period previously presented.
The following table reconciles the specific items excluded from GAAP metrics in
the calculation of non-GAAP metrics for the periods shown below:
                                             Three months ended
                                                 October 31,              Nine months ended October 31,
                                             2019          2018             2019                 2018

Operating income on a GAAP basis $ 80,800 $ 63,094 $

  225,825       $      159,868
Stock-based compensation expense             29,321        19,918             78,447               56,647

Amortization of purchased intangibles 1,490 1,667

    4,573                5,298
Deferred compensation associated with
Zinc Ahead acquisition                            -            85                  -                  343

Operating income on a non-GAAP basis $ 111,611 $ 84,764 $

  308,845       $      222,156
Net income on a GAAP basis                $  82,245     $  64,085     $      234,936       $      158,681
Stock-based compensation expense             29,321        19,918             78,447               56,647

Amortization of purchased intangibles 1,490 1,667

    4,573                5,298
Deferred compensation associated with
Zinc Ahead acquisition                            -            85                  -                  343
Income tax effect on non-GAAP
adjustments(1)                              (17,662 )     (15,153 )          (56,088 )            (37,497 )
Net income on a non-GAAP basis            $  95,394     $  70,602     $      261,868       $      183,472
Diluted net income per share on a GAAP
basis                                     $    0.52     $    0.41     $         1.49       $         1.02
Stock-based compensation expense               0.18          0.13               0.50                 0.36

Amortization of purchased intangibles 0.01 0.01

     0.02                 0.03
Deferred compensation associated with
Zinc Ahead acquisition                            -             -                  -                    -
Income tax effect on non-GAAP
adjustments(1)                                (0.11 )       (0.10 )            (0.35 )              (0.23 )
Diluted net income per share on a
non-GAAP basis                            $    0.60     $    0.45     $         1.66       $         1.18


_________________________________________________________

(1) For the three and nine months ended October 31, 2019 and 2018, we used an

estimated annual effective non-GAAP tax rate of 21.0%.

Liquidity and Capital Resources


                                             Three months ended
                                                 October 31,              

Nine months ended October 31,


                                             2019          2018             2019                 2018
                                                                   (in 

thousands)

Net cash provided by operating activities $ 61,504 $ 41,556 $

  398,266       $      278,954
Net cash provided by (used in) investing
activities                                    2,729       (89,360 )          (61,614 )           (147,690 )

Net cash provided by financing activities 1,366 4,867

    7,889               19,728
Effect of exchange rate changes on cash
and cash equivalents                           (487 )      (1,154 )           (2,931 )             (3,530 )

Net change in cash and cash equivalents $ 65,112 $ (44,091 ) $

341,610 $ 147,462





Our principal sources of liquidity continue to be comprised of our cash, cash
equivalents, and short-term investments, as well as cash flows generated from
our operations. As of October 31, 2019, our cash, cash equivalents, and
short-term investments totaled $1.5 billion, of which $30.8 million represented
cash and cash equivalents held outside of the United States. On November 1,
2019, we completed our acquisition of Crossix Solutions Inc. in exchange for
total cash consideration of $431.8 million, which includes the impact of
adjustments to purchase price associated with the cash and net working capital
of the acquired entity at close, and on November 7, 2019, we completed our
acquisition of Physicians World LLC in exchange for total cash consideration of
$41.4 million, which includes the impact of adjustments to purchase price
associated with the cash and net working capital of the acquired entity at
close. Except for certain foreign jurisdictions, our remaining non-U.S. cash and
cash equivalents have been earmarked for indefinite reinvestment in our
operations outside the United States, thus no U.S. current or deferred taxes
have been accrued. We believe our U.S. sources of cash and liquidity are
sufficient to meet our business needs in the United States and do not expect
that we will need to repatriate additional funds we have designated as
indefinitely reinvested outside the United States. Under currently enacted tax
laws, should our plans change and we were to choose to

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repatriate some or all of the funds we have designated as indefinitely
reinvested outside the United States, such amounts may be subject to certain
jurisdictional taxes.
We have financed our operations primarily through cash generated from
operations. We believe our existing cash, cash equivalents, and short-term
investments generated from operations will be sufficient to meet our working
capital and capital expenditure needs over at least the next 12 months. Our
future capital requirements will depend on many factors including our growth
rate, subscription renewal activity, the timing and extent of spending to
support product development efforts, the expansion of sales and marketing
activities, the ongoing investments in technology infrastructure, the
introduction of new and enhanced solutions, and the continuing market acceptance
of our solutions. We may in the future enter into arrangements to acquire or
invest in complementary businesses, services and technologies, and intellectual
property rights. We may be required to seek additional equity or debt financing.
In the event that additional financing is required from outside sources, we may
not be able to raise it on terms acceptable to us or at all. If we are unable to
raise additional capital when desired, our business, operating results, and
financial condition would be adversely affected.
Cash Flows from Operating Activities
Our largest source of operating cash inflows is cash collections from our
customers for subscription services. We also generate significant cash flows
from our professional services arrangements. The first quarter of our fiscal
year is seasonally the strongest quarter for cash inflows due to the timing of
our annual subscription billings and related collections. Our primary uses of
cash from operating activities are for employee-related expenditures, expenses
related to our computing infrastructure (including salesforce.com and Amazon Web
Services), third-party professional services costs, employee travel costs, fees
for third-party legal counsel and accounting services, and leases for office
space.
Net cash provided by operating activities was $61.5 million for the three months
ended October 31, 2019. Our cash provided by operating activities during the
three months ended October 31, 2019 primarily reflected our net income of
$82.2 million, adjustments for non-cash items of $39.7 million, and a net
decrease in our operating assets and liabilities of $60.4 million. Non-cash
charges included $29.3 million of stock-based compensation expense and
$5.6 million of depreciation and amortization expense. The net changes in
operating assets and liabilities included a $78.3 million decrease in deferred
revenue due to the timing of renewal billings and a $28.3 million decrease in
accounts receivable which was primarily driven by increased collections during
the period.
Net cash provided by operating activities was $398.3 million for the nine months
ended October 31, 2019. Our cash provided by operating activities during the
nine months ended October 31, 2019 primarily reflected our net income of $234.9
million, adjustments for non-cash items of $108.2 million, and a net increase in
our operating assets and liabilities of $55.1 million. Non-cash charges included
$78.4 million of stock-based compensation expense and $16.6 million of
depreciation and amortization expense. The net changes in operating assets and
liabilities included a $105.6 million decrease in deferred revenue due to the
timing of renewal billings and a $186.6 million decrease in accounts receivable
which was primarily driven by increased collections during the period.
The cash flows from operating activities for the nine months ended October 31,
2019 represent the vast majority of the cash flows from operating activities
that we expect for the remainder of the fiscal year ending January 31, 2020. As
a result, we expect cash flows from operating activities to be substantially
less in the fiscal quarter ending January 31, 2020.
Cash Flows from Investing Activities
The cash flows from investing activities primarily relate to cash used for the
purchase of marketable securities, net of maturities. We also use cash to invest
in capital assets to support our growth.
Net cash provided by investing activities was $2.7 million for the three months
ended October 31, 2019 resulting primarily from $4.0 million in net maturities
and sales of marketable securities and $0.9 million in purchases of property and
equipment to support the growth of our business.
Net cash used in investing activities was $61.6 million for the nine months
ended October 31, 2019 resulting primarily from $57.4 million in net purchases
of marketable securities and $3.2 million in purchases of property and equipment
to support the growth of our business.

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We expect our cash flows from investing activities for the fiscal quarter ending
January 31, 2020 to include cash used for our recent acquisitions of businesses.
Cash Flows from Financing Activities
The cash flows from financing activities relate to stock option exercises.
Net cash provided by financing activities was $1.4 million and $7.9 million for
the three and nine months ended October 31, 2019, respectively, primarily
related to the proceeds from employee stock option exercises.
Commitments
Our principal commitments consist of obligations for minimum payment commitments
to salesforce.com and leases for office space and data centers. On March 3,
2014, we amended our agreement with salesforce.com. The agreement, as amended,
requires that we meet minimum order commitments of $500 million over the term of
the agreement, which ends on September 1, 2025, including "true-up" payments if
the orders we place with salesforce.com have not equaled or exceeded the
following aggregate amounts within the timeframes indicated: (i) $250 million
for the period from March 1, 2014 to September 1, 2020 and (ii) the full amount
of $500 million by September 1, 2025. We have met our first minimum order
commitment of $250 million and have a remaining purchase commitment of $159.8
million, as of October 31, 2019, that must be made by September 1, 2025.
As of October 31, 2019, the future non-cancelable minimum payments under these
commitments were as follows:
                                                   Payments due by period
                                                                  1-3        3-5       More than
                              Total       Less than 1 year       Years      Years       5 years
                                                       (in thousands)
Salesforce.com commitments  $ 159,776    $            6,551           -          -    $  153,225
Operating lease obligations    28,766                 1,787      13,287      7,327         6,365
Finance lease obligations       1,704                   269       1,435          -             -
Total                       $ 190,246    $            8,607    $ 14,722    $ 7,327    $  159,590



The amounts in the table above are associated with agreements that are
enforceable and legally binding, which specify significant terms including
payment terms, related services, and the approximate timing of the transaction.
Obligations under agreements that we can cancel without a significant penalty
are not included in the table.
We anticipate leasing additional office space in various locations around the
world to support our growth. In addition, our existing lease agreements often
provide us with an option to renew. We expect our future operating lease
obligations will increase as we expand our operations.
Off-Balance Sheet Arrangements
We do not have any relationships with unconsolidated organizations or financial
partnerships, such as structured finance or special purpose entities that would
have been established for the purpose of facilitating off-balance sheet
arrangements or other contractually narrow or limited purposes.
Critical Accounting Policies and Estimates
Our condensed consolidated financial statements are prepared in accordance with
generally accepted accounting principles in the United States (GAAP). In the
preparation of these condensed consolidated financial statements, we are
required to make estimates and assumptions that affect the reported amounts of
assets, liabilities, revenues, costs, and expenses and related disclosures. On
an ongoing basis, we evaluate our estimates and assumptions. Our actual results
may differ from these estimates under different assumptions or conditions.
There have been no material changes to our critical accounting policies and
estimates during the three months ended October 31, 2019 as compared to the
those disclosed in our Form 10-K for the fiscal year ended January 31, 2019.

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Revenue Recognition
For a description of our application of GAAP to our revenue recognition, see
note 1 of the notes to our condensed consolidated financial statements.

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