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MarketScreener Homepage  >  Equities  >  Nyse  >  Verizon Communications    VZ

VERIZON COMMUNICATIONS

(VZ)
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Verizon to Offer Free Disney+ as Streaming Wars Heat Up -- 2nd Update

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10/22/2019 | 04:58pm EST

By Sarah Krouse and Drew FitzGerald

Verizon Communications Inc. said it would give its wireless customers on unlimited data plans a year of free access to Disney+, giving the new streaming entrant a huge potential boost and the cellphone carrier a fresh way to hold on to customers.

The video service from Walt Disney Co. includes films and TV series from Pixar, Marvel, Star Wars and National Geographic, among others. It will cost $6.99 a month when it launches on Nov. 12 and goes up against Netflix Inc.

Verizon is the largest U.S. wireless provider with more than 100 million subscribers, and about half of its wireless customers are on unlimited plans. In addition to such plans, free Disney+ also will be available to Verizon's new Fios internet and 5G home broadband customers.

Disney+ is one of several new video services looking to challenge Netflix's dominance of the streaming market. Many Netflix competitors will need to play catch-up to build their subscriber rolls and are looking for ways to quickly grab customers as they launch. Apple Inc. is giving its Apple TV+ service free for a year to customers who purchase new iPhones.

UBS Group AG analysts estimate that there are about 17 million Verizon wireless customer accounts eligible for the Disney+ offer.

Rival AT&T Inc. next week plans to unveil its own streaming video service called HBO Max ahead of a full commercial launch expected next year. The telecom company has spent months assembling the service, which will include HBO's premium TV shows as well as Warner Bros. films and popular reruns like "Friends." AT&T won the rights to much of that content last year through its more than $80 billion purchase of Time Warner, a business it renamed WarnerMedia.

Under the latest agreement, Disney and Verizon will share the cost of providing the content to the carrier's subscribers, according to a person familiar with the arrangement. Disney benefits from an immediate pool of viewers, while Verizon is able to offer customers a perk that executives hope will keep them from turning to other providers.

Wireless carriers are increasingly offering free streaming content from Netflix to Spotify and Apple Music in a bid to retain customers in the super saturated U.S. market. Their goal is to reduce churn, or the number of customers who drop the service, though some executives say it is still too early to know how effective content offerings are in keeping subscribers from switching to a rival.

T-Mobile US Inc. kicked off the streaming-perks trend in 2017 when it gave family-plan customers free Netflix service. Sprint Corp., which is seeking to merge with T-Mobile, offers free Hulu video streaming with its unlimited plans. AT&T gives some unlimited wireless customers free access to its AT&T Watch TV, a small bundle of live television channels.

Verizon has previously offered such perks. Customers on some Verizon unlimited plans get Apple Music free for six months and the carrier offers new home 5G customers a month of free YouTube TV.

The company, which had 118.12 million wireless connections at the end of the second quarter, owns some video content within its Verizon Media Group, but has largely sat out the race to create and own television and streaming video assets. It has tried instead to partner with other companies that generate content.

In August, Verizon lowered prices on its unlimited plans by $5 a month, an unusual discounting by the market leader after it lost phone customers earlier in the year during a less-promotional stretch. In its second quarter, Verizon added phone customers. The carrier is scheduled to report third-quarter results Friday.

Write to Sarah Krouse at sarah.krouse@wsj.com and Drew FitzGerald at andrew.fitzgerald@wsj.com

Stocks mentioned in the article
ChangeLast1st jan.
APPLE INC. 0.79% 262.2 Delayed Quote.64.92%
AT&T -0.03% 39.37 Delayed Quote.37.95%
NETFLIX 0.90% 294.18 Delayed Quote.9.91%
SPRINT CORPORATION -3.27% 5.91 Delayed Quote.1.55%
T-MOBILE US -1.63% 79.62 Delayed Quote.25.17%
UBS GROUP 0.33% 12.325 Delayed Quote.0.94%
VERIZON COMMUNICATIONS 0.44% 59.61 Delayed Quote.5.57%
WALT DISNEY COMPANY (THE) -0.88% 136.74 Delayed Quote.24.71%
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Financials (USD)
Sales 2019 132 B
EBIT 2019 31 174 M
Net income 2019 19 052 M
Debt 2019 105 B
Yield 2019 4,00%
P/E ratio 2019 13,1x
P/E ratio 2020 12,2x
EV / Sales2019 2,69x
EV / Sales2020 2,60x
Capitalization 249 B
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Number of Analysts 29
Average target price 61,58  $
Last Close Price 60,13  $
Spread / Highest target 16,4%
Spread / Average Target 2,42%
Spread / Lowest Target -18,5%
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Hans Erik Vestberg Chairman & Chief Executive Officer
Matthew D. Ellis Chief Financial Officer & Executive Vice President
Kyle J. Malady Chief Technology Officer & Executive VP
Clarence Otis Lead Independent Director
Melanie Liddle Healey Independent Director
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