Log in
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 

MarketScreener Homepage  >  Equities  >  Nyse  >  Visa    V


Real-time Estimate Quote. Real-time Estimate Cboe BZX - 02/21 10:40:04 am
208.715 USD   -1.29%
02/19VISA INC. : to Participate in Upcoming Investor Conferences
02/19VISA : Buyers are coming back
02/18VISA : Accor enter co-branded card partnership
News SummaryMost relevantAll newsPress ReleasesOfficial PublicationsSector newsMarketScreener StrategiesAnalyst Recommendations

Small Business in the Digital Era: New Visa Canada Report Finds Large Gap between Consumer Needs and What Small and Medium Sized Businesses are Offering

share with twitter share with LinkedIn share with facebook
share via e-mail
01/20/2020 | 08:00am EST

Canadians are increasingly looking to shop online – but less than one third of small and medium sized businesses conduct business there

The report shares key insights and actionable tips for how to build and promote a website, market a business online, and set up digital payments – so small business owners can quickly digitize and avoid common pitfalls

TORONTO, Jan. 20, 2020 /CNW/ - Visa (NYSE: V) and a group of key industry organizations today announced Digital Transformations of Small and Medium Size Businesses: The Future of Commerce, a look at the opportunities and challenges Canadian small and medium size business (SMB) owners face in an increasingly digital world. The report provides a snapshot of how SMBs can capture revenue opportunities and move to more technology-focused processes. Developed with leading SMB advocates, the report also offers actionable tips for technology and digital upgrades that business owners can easily implement to grow their businesses.

Visa Canada (CNW Group/Visa Canada)

"As consumer expectations are evolving, it is critical that small and medium size businesses evolve with them," said Brian Weiner, vice president, head of product, Visa Canada. "At Visa, our goal is to help businesses understand and navigate the complexities of today's consumer, and adopt digital processes to stay competitive."

Digital Opportunity for SMBs
According to the report, consumer purchasing behaviour is driven in part by websites and online experiences:

  • Consumer behaviour is changing: 90% of consumers say they are motivated to shop at a business if they have an easy to use website. 87% of consumers also think it is important to support local businesses, providing a great opportunity for SMBs to further engage with consumers.
  • An online presence is a must: Half of consumers often search online (46%) and/or check the business website (47%) before visiting a new business.
  • eCommerce is a differentiator: Only 32% of SMBs sell their products and services online, with only 12% of their sales coming from ecommerce, demonstrating huge opportunity for Canadian businesses.

Digital Payments Improve Profitability  
One immediate way for SMBs to seize a revenue opportunity may be by digitizing the checkout process:

  • Consumers prefer card: 85% of consumers surveyed rank a digital payment method, such as paying with a card or wire transfer, as their number one preferred payment option. But only 52% of SMBs prefer to accept digital payments, despite the potential financial benefits.
  • Digitization impacts the bottom line: 40% of SMBs saw an increase in sales after they started to accept digital payments – by an average of 7.1%1. Further, 61% of SMBs agree customers spend more when they use cards versus cash.
  • SMBs recognize the benefits of going digital: 73% of SMBs agreed that utilizing digital payments helped them manage their business more effectively.

Offers & Loyalty are a must
Businesses are aware that rewards drive consumer preference and digital programs can offer instant value and gratification:

  • Consumers enjoy digital rewards: 78% of consumers are more likely to choose a business that offers a loyalty program, and 89% of consumers prefer a digital loyalty program compared to a paper-based stamp or punch card.
  • Loyalty programs add profitability: 81% of owners say their business is highly dependent on customer loyalty, and close to two-thirds feel that loyalty programs can have a positive impact on average ticket size, repeat customers and revenue.

"While more than 80% of consumers surveyed say digital benefits motivate them to shop at a business, businesses are still underutilizing these preferred digital channels," continued Weiner. "With this report, Visa is sharing actionable ways SMBs can bridge the gap between consumer expectations and their current offerings, resulting in untapped profit and growth in this digital revolution."

Visa provides digital tools and technologies that SMBs can use to help grow their businesses. Visa further helps accelerate entrepreneurship through initiatives like She's Next, Empowered by Visa, which connects women small business owners with Visa's network and partners to help them fund, run and grow their businesses.

About the Digital Transformation of SMBs
The Digital Transformations of SMBs report is an independent study commissioned by Visa in collaboration with a consortium of trade associations, technology providers, financial institutions and researchers to help bridge the gap between consumer expectations and current SMB offerings.

To download the Digital Transformation of SMBs: The Future of Commerce report and learn how to begin growing your business, visit visa.ca/digitaltransformation.

Maru/Matchbox, a global consumer intelligence firm, surveyed 225 businesses that represent business payment decision makers and 2,000 consumers in 2019 to form the Maru/Matchbox 2019 Small Business and Consumer Surveys. ESI ThoughtLab, a leading economics consultancy firm, collaborated with Visa to develop equations that enable the cost analysis to realize the impact of digital versus non-digital payments.

About Visa Inc.
Visa Inc. (NYSE: V) is a world leader in digital payments. Our mission is to connect the world through an innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company's relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce.
For more information, visit visa.ca/smallbusiness and @VisaCA.

18The potential increase in revenue from acceptance of digital payments was calculated based on the experience of firms that recently began to accept (within the last 5 years) digital payments and that have been in operation for more than 5 years. Fifty-five firms met these criteria. Please see the Methodology for additional details.


SOURCE Visa Canada

© Canada Newswire, source Canada Newswire English

share with twitter share with LinkedIn share with facebook
share via e-mail
Latest news on VISA
02/19VISA INC. : to Participate in Upcoming Investor Conferences
02/18VISA : Accor enter co-branded card partnership
02/18VISA : Accor and Visa Form Global Partnership
02/14VISA : Thinking about trading options or stock in Activision Blizzard, Roku, Tes..
02/14VISA : 2020 Annual Meeting of Stockholders Transcript
02/13VISA : Ex-dividend day for
02/12VISA INC. 2020 INVESTOR DAY : Segment 2 Presentation ( PDF )
02/11VISA : Exceptional Women in the American Payments Industry Recognized at the Wom..
02/11VISA INC. 2020 INVESTOR DAY : Segment 1 Presentation
More news
Financials (USD)
Sales 2020 25 366 M
EBIT 2020 17 037 M
Net income 2020 13 636 M
Debt 2020 2 841 M
Yield 2020 0,55%
P/E ratio 2020 34,4x
P/E ratio 2021 29,5x
EV / Sales2020 18,0x
EV / Sales2021 16,0x
Capitalization 454 B
Chart VISA
Duration : Period :
Visa Technical Analysis Chart | MarketScreener
Full-screen chart
Technical analysis trends VISA
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 36
Average target price 225,71  $
Last Close Price 211,45  $
Spread / Highest target 18,7%
Spread / Average Target 6,75%
Spread / Lowest Target -21,5%
EPS Revisions
Alfred F. Kelly Chairman & Chief Executive Officer
Ryan McInerney President
Vasant M. Prabhu Vice Chairman & Chief Financial Officer
Rajat Taneja President-Technology
John A. C. Swainson Independent Director
Sector and Competitors
1st jan.Capitalization (M$)
VISA12.53%454 262
MASTERCARD15.40%346 210
PAYPAL HOLDINGS13.18%143 605
AVAST PLC-0.75%5 834